Lourdes Godines
Enrique Cienfuegos
Tecnológico de Monterrey
MARTIN H BREMER
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Alliances made between Soriana and small and medium business led by local entrepreneurs. Soriana has always worked and worried about the community well-being, that´s why they launched the Supplier Development program in 2011.
With this program, Soriana works together with the small suppliers and Secretary of Economy in Mexico, so these small business can learn and get support from Soriana in different topics such as billing and pricing, since this can be difficult for small business and can be stopper for their growth.
As long as they are small suppliers, Soriana doesn't demand a commercial agreement, instead, Soriana pushes for the suppliers growth.
This initiative is generating new jobs and the community growth and development.
The inspiration comes from the Directorate General, who from the first years of Soriana noticed that local producers approached stores directly to offer their products.
Soriana started noticed the need to help these suppliers, which many of the came from isolated communites, to become part of their product offer, increasing their variety and consumer preference having local products.
With this program that is being working for 8 years, there have been 1770 new suppliers, from which 856 are active. 7080 direct jobs are been generated (producers, collectors, administrative activities) and 15, 000 indirect jobs (transportation, packaging, marketing).
Each year, Soriana launches 7 fairs in different states in Mexico, so local suppliers can present and promote their products. During a certain period, these suppliers can exhibit their product in the different stores in the area.
A success story is Desavena, which provides oat grains. Desavena started in 3 Soriana stores in Jalisco. Now they supply to 65 stores. So far, Desavena has generated 20 direct jobs and 15 indirect jobs.
With this program, Soriana has increased the trust in their consumers and also their preference, becoming loyal consumers.
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Luis Enrique Mejía Borja and Francisco Gerardo García Martínez, Supplier development manager
Soriana is a Mexican retail company dedicated to commercialize white goods, appliances, clothing, food, drinks, among others. The company focuses on self-service. Thanks to the variety of products, they have a very interesting catalog for final consumers and suppliers.
Soriana is part of Mexico Stock Exchange since 1987 and has 808 stores across the country. Soriana has over 97,000 employees.