Selling Magic

Jersey Mike's Subs

2. Zero Hunger 3. Good Health and Well-Being

Overview

One of the UN sustainable goals that Jersey Mike’s follows is Good Health. For example, the East Rutherford branch donated leftover bread to homeless shelters, which was started by the employees at the branch, rather than a corporate higher up. They are also centered around the sustainable goal of Zero Hunger. The store has provided caterings for school lunches at cost, in order to make sure that local children had a quality lunch. They have donated leftover bread to a local homeless shelter, as well as participated in a food drive to aid the homeless in Clifton, New Jersey, serving over 300 homeless people with a variety of their sandwiches.

Authors

Patricia Ramirez

Patricia Ramirez

Cristhian Salazar

Cristhian Salazar

Erika Salmeron

Erika Salmeron

John Hastings

John Hastings

Pritpal Singh

Pritpal Singh

School

Rutgers Business School

Rutgers Business School

Professor

Joseph Markert

Joseph Markert

Innovation

Jersey Mike’s Subs is a well known respected franchise that incorporates a lot for its community. This franchise uses their business platform for goodwill and to help benefit the population. Its efforts and commitment to the community do not go unnoticed. A major component to Jersey Mike’s Subs business and reputation is their huge generosity. Every year, the company donates over 2 million free sub sandwiches for many different causes. Furthermore, all of their stores contribute to their community year-round, and every year this company makes a tremendous amount of donations for multiple causes. The charities Jersey Mike’s works with have no limitations. In each franchise, restaurant owners selected charities that make a big difference when it comes to supporting local neighborhoods and building a stronger community.

Every March Jersey Mike’s Subs holds its Month of Giving. In the East Rutherford location, as well as in his 15 other stores, franchisee John Helm has partnered with the Make-a-Wish Foundation and Alex’s Lemonade Stand. In a Jersey Mike's youtube video titled Journey in Generosity - John Helm Story, he says, “My youngest daughter, being a cancer survivor, has inspired me to actively partner with local pediatric cancer foundations, raising money for our month of giving." Towards the end of the month, they hold their annual Day of Giving where 100% of sales are donated towards those foundations, promoting the sustainable goal of good health.

Selling Magic

Inspiration

Jersey Mikes has had a long history of giving back to the community, which was started by it’s founder and operator Peter Cancro. According to the company’s website in 2011, Cancro “was so impressed by the spirit of giving back demonstrated by local business owners that, from the start, he ensured ‘giving - making a difference in someone’s life’ was a key part of Jersey Mike’s mission”.

Overall impact

Jersey Mike’s Subs is a well known respected franchise that incorporates a lot for its community. This franchise uses their business platform for goodwill and to help benefit the population. Its efforts and commitment to the community do not go unnoticed. A major component to Jersey Mike’s Subs business and reputation is their huge generosity. Every year, the company donates over 2 million free sub sandwiches for many different causes. Furthermore, all of their stores contribute to their community year-round, and every year this company makes a tremendous amount of donations for multiple causes. The charities Jersey Mike’s works with have no limitations. In each franchise, restaurant owners selected charities that make a big difference when it comes to supporting local neighborhoods and building a stronger community.

The qualitative impact of the innovation has been great. The company overall has donated over 6 million dollars in sales go to local charities across the country. That’s a great impact and life changing for all the different families that benefit from the month of giving initiative. In 2018, the East Rutherford store donated over seven thousand dollars to the Make-A-Wish foundation. With that money, they were able to send a 12 year old girl with vascular disorder on her dream vacation to the Walt Disney World Resort.

Business benefit

This store sets a great example by giving back and being caring when it comes to their community. This benefits the business because it’s makes people take notice of the company’s culture and makes them want to bring their business there. While profit can be important, it is not everything as life comes and goes. We will remember the things we did to change others lives, and impact the world. Adding on, this is great for the community because not only is Jersey Mike's helping families in need, but they are setting an example for its employees to give back. Going into the day of giving the store manager tells, “Everyone that comes into the store that day and knows that they are there for something much greater than themselves”. In an environment like this everyone can come together and leave happily, knowing they made a difference.

Jersey Mike’s as a business is constantly expanding due to their interactions with the company. Its acceleration as a franchise benefits them to positively grow in many locations worldwide. From just the thought of marketing a giving to give mindset; the company established its long term effects in becoming a hero to assorted regions. In 2017, they discovered a sales increase marking its 16th consecutive quarter of effective growth. This growth in the business is mainly based on the high achievement of running the company based on its values and purpose of giving. It inspires many customers to take part in the business and enjoy a delicious meal as it was inspired by the franchisee to commit in making a difference, They are not just selling subs, but as they like to say they are “selling magic”.

Social and environmental benefit

Jersey Mike’s Subs generosity is shown to its communities through its acts of kindness. Saying that Jersey Mike’s Subs cares about their communities would be an understatement. The East Rutherford store holds many fundraisers for local schools and sports teams, donates catering boxes, and supports local business such as the police departments, fire departments and local YMCA to show its concern for the communities. This is one of the most community oriented business you could find. All the employees care about the customers and the environment they provide. One of the store employees voices, “It allows us to see people with emotions rather than just seeing them from a business standpoint and it truly allows us to connect with the customers fully.” Customers always feel welcomed when entering this store. The corporate mission has always been “making a difference in someone’s life”, and the employees in East Rutherford do just that. Their charitable acts come from genuine people who care to see a change and are motivated to help.

Interview

Joseph Torres, General Manager

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Jersey Mike's Subs

Jersey Mike's Subs

East Rutherford, New Jersey, US

Business Website: https://www.jerseymikes.com/

Year Founded: 2016

Number of Employees: 2 to 10

Jersey Mike's believes in not only making a great sub, but making a great difference in someone's life. They say, "A sub’s job isn’t done at simply tasting good. A sub should do good too."