There are multiple innovations OPSM implements to keep up with the 2030 agenda for sustainability development.
The first innovation is the partnership between OPSM and a charity called OneSight. “OneSight provides access to affordable, high quality vision care to millions of people not only in Australia but throughout the world” (Elizabeth Kuzakov, OPSM). Another Innovation is the methodology behind being able to maintain a sustainable cycle in terms of consumption and production to reduce waste. Being a retailer it is important to keep customer satisfaction as a number one priority, however OPSM ensures that the employees are always well trained, healthy and happy. “If you create a healthy environment, your employees are more productive and this is done through official training nights, online training, employee incentives and safety, not only physical but mental safety either with my advice or help through a third party called the employee assistance program which is available to all staff members 24/7” (Elizabeth Kuzakov, OPSM).
The inspiration behind the business innovation that is ‘OneSight’ arose as a result of its social impacts. “Not being able to see is more than just a health problem” (Elizabeth Kuzakov, OPSM) as more than 1 in 7 people on our planet lack the access to vision care. OPSM was losing millions of dollars due to wastage, to be able to create more revenue wastage was something all stores had to focus on. At the end of the day inspiration for creating an efficient and effective business model is for competitive advantage. A healthy work environment will allow employees to excel the business as well as allow individuals to develop personally.As mentioned before one of the biggest business benefits of aligning with the 2030 UN Sustainability development goals is competitive advantage. “Wastage in frames and lenses alone have more than halved this year and this is as a result by educating and training staff” (Elizabeth Kuzakov ,OPSM). Well trained staff increase productivity which allows OPSM to cut the expenses through wages because less staff are required to do the job.
The benefits of the innovations of OPSM’s business model have a multitude of benefits socially, economically and environmentally. As mentioned before OPSM’s vision defined by the four sustainability pillars are connected to 10 of the 17 sustainable development goals.
As mentioned before one of the biggest business benefits of aligning with the 2030 UN Sustainability development goals is competitive advantage. “Wastage in frames and lenses alone have more than halved this year and this is as a result by educating and training staff” (Elizabeth Kuzakov ,OPSM). Well trained staff increase productivity which allows OPSM to cut the expenses through wages because less staff are required to do the job.
One of the pillars which is visual well-being is connected to the SDG goals 8, 9 and 12. These are maintained through responsible management of waste, responsible marketing, product quality and safety.
The second pillar is Social impact, OPSM ensure to create a positive impact on society by responsibly sourcing products, promoting employee well-being, diversity and relationship with communities. Diversity is important for the business because “our clients come from different backgrounds and having that within the store is a reflection of the real world” (Elizabeth Kuzakov, OPSM). Diversity will allow a team to blend together and increase overall comfort for the customers. This pillar is connected to SDG 3,4,5,8 and 10. The ability to see has a colossal social impact as it dramatically improve the quality of life for the economically disadvantage through the OneSight program as it increases educational opportunities and allows these individuals to perform everyday tasks.
The last sustainability pillar is protecting the environment and this is embedded within the business model primarily through the manufacturing process of glasses; through energy efficiency and water consumption but also the distribution, packaging and waste management. The environmental pillar is connected the SDG goals 6,7,8,9 and 12. The reduction of waste and energy efficiency is becoming a bigger problem moving forward in terms of greenhouse gasses and climate change.
Elizabeth Kuzakov, Retail Manager
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Melbourne, Victoria, AT
Business Website: https://www.opsm.com.au/
Year Founded: 1932
Number of Employees: 1001 to 5000
Luxottica is the conglomerate of the eyewear industry and the “leader in design, manufacturing, distribution of fashion, luxury, sports and performance eyewear” (Luxottica, 2020). In 2003 the eyewear giant purchased controlling interest of what is now a subsidiary of Luxottica, OPSM.
OPSM initially founded in 1932 is now located in several countries around the world including Australia, New Zealand, Singapore, Malaysia, Hong Kong. The values of Luxottica have been adopted by OPSM where sustainability has been “deeply embedded within its business model and is defined by four pillars which is connected to 10 out of the 17 sustainability development goals. These pillars are commitment to excellence, visual well-being, social impact and protecting the environment” (Elizabeth Kuzakov, OPSM).