IPMI International Business School
Amelia Naim Indrajaya
The trend of skin care usage in Indonesia establishes the opportunity for SURI THE GOODS to implement what they called natural goodness which brings good things not only to their customers but also the social, economic and environmental surroundings. Living in a tropical country like Indonesia enables SURI THE GOODS to produce various type of product such as soap, body lotion, skin care, and lip balm that comes from the natural goodness of Indonesia.
In sourcing their ingredients for their personal care product, SURI THE GOODS committed to sourcing their ingredients responsibly to implement responsible production and consumption fully. Therefore the product that is sold to customers are the products that fully implements responsible production and eliminate natural exploitation. SURI THE GOODS also successfully utilizes local ingredients sourced in West Sumatra to give the appropriate benefit to the local farmers and stakeholders, therefore customers could fully benefit the goodness of naturally & locally sourced ingredients in their personal care products.
Lastly, SURI THE GOODS is committed to empowering the local farmers that produce the source of ingredients for SURI THE GOODS by implementing a business model that will be prosperous for all.
In 2017, after months of research and attending workshops conducted by the ministry of health and other experts in skin care products, Laressa along with her soon to be husband and co-founder, Arga establishes SURI THE GOODS, a locally empowered natural personal care products to bring the natural goodness of Indonesia to market.
"In establishing SURI THE GOODS we envision our selves not only to be economically empowering but both also socially and naturally empowering. We want people to know that there are good quality commodities in West Sumatera but they still not well known by people."
SURI THE GOODS is a personal care business committed to providing natural and locally sourced products that empower the local farmers of West Sumatera both economically and socially. 18 Months after the establishment, SURI THE GOODS manage to become a member of Indonesia's Organic Community, which aim to promote a healthier lifestyle for Indonesian people. Now SURI THE GOODS managed to earn good amount of profit while still maintaining their aim to actively empower local farmers of West Sumatera and bring the natural goodness of Indonesia to customers. The potential of healthier lifestyles campaign and awareness from Indonesian people also has attracted potential partners to scale up SURI THE GOODS business but also empower their good cause, giving the business strong addition for their innovation sustainability.
The innovation added sufficient improvement to the use of locally sourced ingredients for SURI THE GOODS personal care product. SURI THE GOODS committed to earning well by doing well, so the initiative to empower local farmers and stakeholders could not be reduced even the slightest. Laressa mentioned, "It is my dream for the local farmers of West Sumatera and Indonesia to fully know what their commodities are best known for, therefore they will transform their mindset from commodity trader to entrepreneurs that provides value-added products."
SURI THE GOODS always committed for their business model to be prosperous not only for themselves but also for the stakeholders and for the planet as well.
“The Earth will not continue to offer its harvest, except with faithful stewardship. We cannot say we love the land and then take steps to destroy it for use by future generations.” —John Paul II
Laressa Amaly, Co-Founder & CEO of Suri The Goods
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Central Jakarta, DKI Jakarta, ID
Business Website: https://www.instagram.com/surithegoods/
Year Founded: 2017
Number of Employees: 2 to 10
SURI THE GOODS established a great initiative to conduct a responsible business by producing products that care not only for their customers but also the environment as well.
SURI THE GOODS categorizes their products as a variety of natural personal care products that range from soap, body lotion, skin care, and lip balm that use natural goods as their sources of ingredients to encompass the beauty that nature could provide.
SURI THE GOODS envision their business to implement profit, people and planet mindset in their business model to ensure the sustainability of the business, the wellbeing of the stakeholders and the preserving the planet's condition itself