It Starts With You

The Good Karma Co

11. Sustainable Cities and Communities 12. Responsible Consumption and Production 13. Climate Action 15. Life on Land

Overview

The Good Karma Co is an eco and low waste online shop. They sell environmentally friendly products and share tips on how to live sustainably with zero-waste. For every order placed, they plant a tree in different parts all over the world, in efforts of helping the planet, which allows them to achieve some of the UN Global Goals for Sustainable Development.

Authors

Hala Alomari

Hala Alomari

Reema Saffarini

Reema Saffarini

Farid AlKhatib

Farid AlKhatib

Abdelrahman Ikhleif

Abdelrahman Ikhleif

School

University of Dubai

University of Dubai

Professor

Yaprak Anadol

Yaprak Anadol

Innovation

Rebecca Pritchard founded the Good Karma Co in September 2019; she aimed to make a change in the Middle East. They made the eco friendly and zero-waste lifestyle more accessible to the local community. They sell products that are environmentally friendly in many aspects. The products are ethically made from natural resources, with little to no waste, which can either be completely used up, recycled for other purposes, or even compostable. Moreover, they also have an active social media presence where they post tips and blogs on how to live effectively and how to implement this lifestyle, as well as inspiration for others.

When noticing a gap in the environmentally friendly market in the local community, an idea sparked within Rebecca. The need to fill this gap and become one of the leaders of this movement and industry allowed for this innovation to emerge, and bring many people together for the same noble cause. Along with the help of a few experts, The Good Karma Co was established, and that idea became a reality.

Summer of 2019, Rebecca was meditating and a few questions came to mind, “what are the 3 pillars that will help me know if I am on the right track or when to change direction?” One of these pillars was ‘to positively contribute to humankind and our planet.’ That pillar had Rebecca thinking for a while, does she live by that principle and fulfill it? How could she achieve that goal? Her determination to accomplish that promise and desire to make a change is what birthed The Good Karma Co. That pillar is being implemented in Rebecca’s life as she continues to help other people make a positive change on this earth whether through selling eco-friendly products or offering them tips, she is an inspiration for many.

It Starts With You

Inspiration

Rebecca Pritchard has always been very passionate about making sustainable and environmentally friendly choices. Some of her earliest memories are of her dad who was her first environmental influencer. She recalls at age 10 that he built his own wind turbine in their garden, recycling shed shelves into furniture, designing products to work through solar power, and always promoting renewable energy.

Upon coming to the Middle East, Rebecca noticed the lack of availability of these options. Instead of sitting and waiting till more options become available, she decided to become this change herself, and offer these options to the Middle East. The Good Karma Co hopes to ease the zero-waste lifestyle and simplify it to the local community as many may have an unclear idea. Their efforts help in reducing plastic waste and consumption, which in turn allows for an improved sustainability movement in the UAE.

Overall impact

Rebecca has always been an advocate for sustainability and passionate about finding new ways to reduce waste. Upon discovering these solutions and implementing them, the only logical next step was to open a business. They started as a blog and managed to successfully open their own store with a wide client base. Their innovation has helped the local society to become more aware of the growing pollution problem and the ability to conserve resources. A more knowledgeable society has developed in the UAE, which now makes smarter choices.

Good Karma Co’s innovation has changed the way that people consume and have now become more environmentally friendly. Through this innovation, all products are used or biodegradable and nothing goes to waste, this reduces the number of products that go into landfills for destruction. Consequently, this creates less pollution, supports the reduction of global warming, and aims to preserve natural resources.

This innovation has allowed The Good Karma Co to form a customer base that generates them profit and allow them to continue doing what they do. More importantly, it has changed the way people shop and live, and they are more likely to continue making sustainable choices, even if they do not purchase from The Good Karma Co - the end goal is one. Furthermore, it has also benefited the environment directly, other than sustainable consumption, for every order placed they plant a tree. As of October 2020, they have planted a total of 1137 trees around different parts of the world to help the ecosystem and make a difference.

Business benefit

Offering eco-friendly products is an idea that has been present for quite a while, however, not many have executed it as well as The Good Karma Co. Their ability to source local materials and transform them into sustainable products that can be then sold to the public has been impeccable. Many have wanted to help make a change but have not found the right supplier, which is not the case anymore. By offering aesthetically pleasing sustainable goods, with easy and fast access, more people were inclined to purchase them. Furthermore, The Good Karma Co has built an intimate supplier-customer relationship. They are very active on their social media pages, reply to comments quickly, listen to their wants, and act upon them. They often share blog posts and tips in response to their customers’ requests. By engaging their clientele, they can build a larger customer base and as a result gain more profit. This innovation seems to be beneficial for the business as they continue to release new products and expand their lines even further.

Social and environmental benefit

The Good Karma Co has had a great impact on the environment and has benefited society as well. They provide their consumers with eco-friendly products only, to minimize the waste in the world. They keep on reminding people of how important this initiative is to raise more awareness about the environment through their social media accounts. This helps in creating a more knowledgeable society that will pass this information onto others and make a change in the world. These customers make smart choices in all aspects of their lives that are eco friendly.

Benefiting the environment has always been a focal point for The Good Karma Co. Their business was built with this principle in mind. Rebecca has a passion for changing the world for the better which is why she created this business - “leave nature as you found it, or better than you found it.” Their innovation benefits the environment as they use all-natural resources and try to minimize waste as much as possible. This all helps in reducing pollution, as well as reducing the effects of global warming. Moreover, The Good Karma Co has a more direct effect on the environment as well. A tree is planted in all parts of the world for every order placed. Planting trees helps stop climate change which is a major issue that we are facing today. They go to great lengths to do the best that they can to help save our planet and revive it as much as possible.

Interview

Rebecca Pritchard, Founder

Photo of interviewee

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The Good Karma Co

The Good Karma Co

Dubai, Dubai, AE

Business Website: https://hellogoodkarmaco.com/

Year Founded: 2019

Number of Employees: 11 to 50

The Good Karma Co is an eco and low waste online shop. They sell environmentally friendly products and share tips on how to live sustainably with zero-waste. For every order placed, they plant a tree in different parts all over the world, in efforts of helping the planet, which allows them to achieve some of the UN Global Goals for Sustainable Development.