Allianz Indonesia

Insuring More People Through Waste


Rainy Tumengkol

Rainy Tumengkol


IPMI International Business School

IPMI International Business School


Amelia Naim Indrajaya

Amelia Naim Indrajaya

Global Goals

11. Sustainable Cities and Communities 12. Responsible Consumption and Production Flourish Prize Finalist - For Business as an Agent of World Benefit - Weatherhead School of Management

Keep this story going! Share below!


Allianz Indonesia as one of the largest insurance companies in Indonesia, is committed to insure more people in the easiest & convenient possible way.

Therefore, in 2019 Allianz Indonesia ran a program "Tukar Sampahmu, Lindungi Dirimu" (Exchange Your Waste, Protect Yourself) in which Allianz sells its insurance products ("SEKOCI") for free just by exchanging waste.

This program is also a form of Allianz Indonesia's commitment to support government programs (Otoritas Jasa Keuangan) to increasing insurance penetration, financial literacy and financial inclusion to various segments of Indonesian society.


Allianz creates insurance products named "SEKOCI" aimed at emerging consumers where the products are sold at very affordable prices depending on the choice of insurance coverage chosen:

a. 3,000,000 IDR (Premium: 35,000 IDR)

b. 5,000,000 Mio IDR (Premium: 55,000 IDR)

c. 10,000,000 Mio IDR (Premium: 110,000 IDR)

With a very affordable price, Allianz was looking for ways to further socialize this product in a unique way while supporting the SDG program "Tukar Sampahmu, Lindungi Dirimu" (Exchange Your Waste, Protect Yourself) so that Indonesian people, especially emerging consumers, could get a free life insurance protection by only exchanging waste.

Through the "Tukar Sampahmu, Lindungi Dirimu" (Exchange Your Waste, Protect Yourself) Program, Allianz Indonesia extends access to "SEKOCI" micro life insurance protection and personal accident insurance protection to people who are customers of the waste bank. This program allows people to get insurance protection by exchanging savings balances at a waste bank.

In the "Exchange Your Waste, Protect Yourself" Program, Allianz Indonesia collaborates with strategic partners who provide digital applications called "MySmash" to support the operations of Waste Banks throughout Indonesia and serve as a new distribution channel to provide access to micro-life insurance protection "SEKOCI" for communities that are becoming Waste Bank customers. As for personal accident insurance, the registration process can be done manually through a waste bank where customers save waste / trash.

Insuring More People Through Waste


People in Indonesia, especially those from emerging consumer groups, still do not make insurance an important need, even though risk can come anytime and to anyone. In addition to this, the Indonesian people are faced with the fact that around 65 million tons of waste are produced in Indonesia every day, only 7 percent is recycled, while 69 percent ends up at the Final Landfill. However, the garbage produced can provide economic value, if it is sorted and managed properly.

Overall impact

The program's short term overall impact is reduced waste and helping emerging consumers achieve their financial goals to be able to live life from "SEKOCI" compensation when life's risks happen (i.e death due to sickness or accidents).

Environmental damage and disaster are inseparable, so the long term overall impact by reducing the amount of waste is helping to build a more sustainable future for our children and grandchildren (Preserving "Home" for future generations).

Business benefit

There is no need to ask again that the business benefits felt by Allianz Indonesia are increased revenue due to the sale of "SEKOCI" insurance from this program and the financial literacy/inclusion. Although the premium amount is small, Allianz Indonesia is focused on quantity, and the more people who collect waste to be exchanged, the more people are protected by Allianz Indonesia.

Social and environmental benefit

Benefit for society and/or the Environment is to promote cleaner environment and reduce flood due to the large amount of waste.


Karin Zulkarnaen, Chief Marketing Officer

Business information

Allianz Indonesia

Allianz Indonesia

South Jakarta, DKI Jakarta, ID
Business Website:
Year Founded: 1981
Number of Employees: 1001 to 5000

Allianz started its business in Indonesia by opening a representative office in 1981. In 1989, Allianz established PT Asuransi Allianz Utama Indonesia, a general insurance company. Then, Allianz entered the life, health and pension fund business by establishing PT Asuransi Allianz Life Indonesia in 1996. In 2006, Allianz Utama and Allianz Life started the sharia insurance business.

Now Allianz Indonesia is supported by more than 1,400 employees and more than 20,000 salespeople and is supported by a network of banking partners and other distribution partners to serve more than 7 million insured in Indonesia.