Ronghao Zhang
Monash University
Gitanjali Bedi
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J-PARK employs a professional team to plan the construction and introduce equipment. Many of their recreational facilities were the first in Australia. In other words, the majority of their facilities, except for some that prove to have a market in Melbourne, are mostly original. Such as balloon popping, Ninja theme, Sweden mace, the sliding rope, and zip line. Thus, Sean thinks of these as an innovation since the tourism and entertainment industry does not have a ready-made model for Sean and his team to learn. J-PARK encourages international students of different races to work part-time. J-PARK did not expect discrimination among working adults, because discrimination is not reflected in children's play, regardless of gender, regardless of race. Besides, J-PARK also combined their understanding and the hope of market foresight to find a combination point, which led to the current J-PARK.
The first J-PARK innovation is their indoor game model "no matter" for kids. Children, customers, or employees of different races, can get pleasure and fulfillment from games or work. Moreover, J-PARK accepts and welcomes international students of different races and genders to do part-time jobs. This innovation is rare in other entertainment industries.
The inspiration for the indoor game model comes from some cartoons; children see trampolines in the cartoons. Trampolines and this indoor amusement park can not only help children get physical exercise and obtain happiness but also they can learn responsibility and teamwork while having fun. After referring to indoor trampoline parks in other parts of the world, J-PARK introduced some of their ideas, such as fully recyclable balloons and challenging children's slides.
This indoor game model is an innovation in individuals’ leisure-time activity, and it helps children relieve pressure and inspires the community's lifestyle. J-PARK encourages international students of different races and genders to take part-time jobs. Because the main potential customers of the park are children, it is an excellent imperceptible education for children to get in touch with and know different races of people during their childhood. Skin color and gender differences do not affect the transmission of happiness.
This new indoor entertainment business model, not only gains the children's love but also lets some adults find some joys of childhood. The company achieved profit growth and also gained a good reputation. But instead of spending all the profits on expansion, the company is donating some of the proceeds to the Children's Defense Fund to help as many other children as possible, which strengthens the connection with the customer base and the community and potentially increases future sales.
What J-PARK wanted to achieve is to let those children who like sports, adventure, work hard, and optimistic, have a much broader and safer environment to bring happiness, excitement, sports, and challenges to kids. That is the corporate direction that J-PARK wants to shape. While playing games, children are also educated in the advanced concept of equality. J-PARK is also in line with items 4 and 5 of the UN sustainable development goals. Employees of different genders participate, and children of different genders play.
As an enterprise, it must first admit that it is a member of the society, as a natural person is the same, natural, simple survival. Business is of no magnificence to individual people. Enterprises should be free and equal, and try their best to bring more positive energy for themselves, shareholders, consumers, and the whole society. J-PARK not only created the first indoor amusement park but also attaches great importance to the control of playground operation energy, to the elimination of waste, and to play a leading role. Even though J-PARK is not in a perfect ideal state, they still strictly adhere to the joint sustainable development goals, for the next generation to create a better, peaceful new environment.
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J-Park is an all-new indoor sports and entertainment park (Jpark.com.au, 2020, para.1). The use of an indoor entertainment area of more than 5000 square meters, and there is a wide range of entertainment facilities. Since its establishment in 2017, employers have also stumbled upon the fact that Melbourne's children do not have the right indoor entertainment places, either because there is not enough space or because the fees are expensive. Therefore, Sean Liang started building J-PARK.