The damages caused by high-in trans fat food are no longer limited to an individual's health, but now it damages the environment as well. Over 80,000 gallons is the estimated daily amount of F.O.G.(fat, oil, and grease) waste produced by kitchens in Dubai (Baldwin, 2018). The rise of the waste volume has negatively affected both the economy and the environment. Similarly to heart blockage, having these types of waste can cause serious medical, environmental, and economic issues in the long term.
The innovation offered by Blue LLC had successfully turned the waste into perceived value. This is not only by creating value out of waste but also by adding value to the people and the environment. Blue is one of the best examples of a successful partnership between the private and public sectors in the UAE.
Blue’s innovation is no longer limited to recycling the F.O.G (fats, oil, and grease) waste produced by the food industry; they moved beyond that limit to offer more services and products with various kinds of functions such as turning food leftovers into gray water or biogas instead of going to landfills. Also, recycling 70% of oil waste into clean water that can be used for irrigation purposes. Even in their recycling processes, they use different technologies to eliminate waste and emissions. According to the innovations found in the services offered by Blue, are the following. Firstly, in the process of removing blockages from drain lines. The procedures used in this process are highly safe and innovative. One way of removing the blockages is by using bacteria to consume grease that is found in the drain lines in a process called “the grease eradication." This natural process is a green alternative to the process that involves using chemicals which often include poisonous substances that could ultimately pollute the environment. Another way of removing the blockages is through high-pressure wastewater. The high pressure of water generates a force that can easily remove the blockages. Again, this process is safe and eco-friendly as it removes the blockages without posing a danger to the environment. Secondly, in cooking oil collection. After Blue collects the Used Cooking Oil (which is different from the F.O.G. waste that is recycled through Envirol), the oil is exported to UK and Europe through a 3rd party buyer who then in turns recycles it. They ensure that all the oil that is collected is being recycled due to the fact that the buyer is certified from ISCC (carbon certification organization), and it is only being appropriately done within their guidelines. The recycled oil is then used in biodiesel products.
Blue’s innovation is also found in its products. One of the most innovative products introduced by Blue is the “Bio-Organic Catalysts”. These products provide eco-friendly hygiene and wash solutions for laundry uses. Also, Blue provides highly innovative energy-saving products such as Endo-cool; a chilled water additive used in large air conditioning processes.
Through their unique innovations, they aim to tackle more issues in the world and develop technologies that would provide unique compact solutions. That is all done by taking into consideration their ability and expertise to provide the most sustainable solutions. They also engage university students to share their innovative ideas which can even lead to many effective solutions. Of course, changes that happen over time lie in the direction of changing and developing various kinds of services and products offered by Blue due to the amount of awareness and contribution that they will accumulate over time.
Mr. Ahmad Alserkal “Chairman of Alserkal Group” is the reason behind Blue’s existence. The reason why Blue was founded is due to the huge negative impact of F.O.G. (Fats, Oils, and Grease) on the municipal sewage lines in Dubai. 70% of the sewage block is due to these cooking oils. The blockage was contaminating water, ending up in the landfills and causing enormous amounts of Carbon Dioxide to be released in the air, carrying with it all kinds of pathogens. Blue has expanded its horizon to tackle more kinds of issues and waste. Mr. Ahmed Alserkal aims from Blue to be an example of how the world should make a true heartfelt effort to improve the environmental conditions, tackling air, land, and water pollution, while simultaneously carrying out the activities that fill the human need. Also, he aims for Blue to be one of the very best leading companies on a magnificent scale, functioning 100% digitally, to tackle almost all kinds of environmental issues when it comes to commercial, industrial, and residential sectors, whether it is the collection and recycling of F.O.G. waste, eliminating the pathogens in the air, or de-contamination of our water and water bodies.
Blue is the reason why a magnificent amount of waste is being recycled and put to good use instead of ending it up in our environment. Envirol for example, has a capacity of treating 100,000 gallons of waste per day, when you look at the impact of days, months, then years, then you would comprehend how Blue’s contribution is incredibly important to the world. It diverts large amounts of waste from landfills, to reduce the amount of Carbon Dioxide in the air, and reduces the risks of water, and land contamination. All these things can spread pathogens that directly impact the quality of public health today. Besides, Blue’s innovation helps kitchen owners to maintain a high level of hygiene in their restaurants and avoid extra fees related to water and energy. Blue's current objective is to be fully present in the GCC, and offer its services and solutions on a much larger scale. As Blue’s expertise and capabilities grow, their solutions and products will grow to create a larger positive change in the world. This will inspire and encourage more businesses to adopt their approach. And hopefully, to build successful partnerships that can resolve current environmental challenges.
Blue’s largest benefit on the Business itself lies with their team members. Everyone can have a job, but not everyone has the opportunity to have such a purpose. “ we believe that it is such a remarkable advantage that our team members are aware of the good they are doing in the world, their contribution puts them in a bigger picture, and allows them to see that they are doing much more than making a living day by day, and Blue LLC is absolutely proud of that”. Because of that, they turn to have more loyal, ambitious employees who are committed to supporting Blue’s vision and goals. Also, incorporating the goal of having zero waste into Blue’s strategy has benefited the business in terms of costs and reputation.
Blue has created a social benefit through its awareness campaigns that aim to draw citizens’ attention to the negative impacts of F.O.G waste on the environment. This positively influenced people’s behaviors by encouraging them to collect used cooking oil for recycling purposes. Blue’s campaigns also targeted university students. The major advantage of targeting them is that students showed a high commitment level towards Blue’s goals. As a result, Blue’s receives important pieces of information and ideas that would help an industry like Blue who is working in the background to move into the front lines of protecting the environment. Peoples’ contribution level can change and enhance the company's goals and actions. Simple actions can be taken to make our world a significantly better place. According to the environmental benefits, Blue’s initiative is eliminating the F.O.G waste which is a source of many pathogens. Also, this initiative promotes the quality of life for future generations.
Omar Othman, Corporate Communications Executive
Mohammed Vaseem, Plant Operations Manager- Envirol
Keep this story going! Share below!
Business Website: www.blue.ae
Year Founded: 1991
Number of Employees: 201 to 500
Blue is a joint venture that was established between Envirol and Dubai Municipality in 1991. Blue is known as the pioneer of Sustainable and Environmental Solutions targeting the root cause of F.O.G. waste (Fats, Oils & Grease) and its environmental impact in the middle east, and it is the owner of the only treatment plant in the middle east which recycles this waste into water, and compost. Also, it refines oil that is used for soap manufacturing and the production of biodiesel, along with multiple energy-saving products and waste management facilities. The environment is Blue's biggest business priority which is the key behind their successes since the launch.