Crazy Coconut

From Shells to Shelves

Cover 2


Jebin George

Jebin George

Shaivy Upadhyay

Shaivy Upadhyay

Prajwal Hegde

Prajwal Hegde

Khushi Shah

Khushi Shah

Subhodeep Chakraborty

Subhodeep Chakraborty


Goa Institute of Management

Goa Institute of Management


Divya Singhal

Divya Singhal

Global Goals

1. No Poverty 5. Gender Equality 8. Decent Work and Economic Growth 12. Responsible Consumption and Production 13. Climate Action

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Crazy Coconut gives new life to discarded coconut shells, turning them into beautiful and functional products, while also reducing waste and promoting sustainability. Beyond upcycling, Crazy Coconut empowers rural women through employment opportunities and above average wages, while promoting sustainability through workshops and eco-friendly products.


Crazy Coconut, a socially responsible startup, stands out for its innovative approach to environmental and social issues. By upcycling waste coconut shells into a range of products such as cutlery, home decor, and lighting. The company is actively contributing to waste reduction and promoting a circular economy. This aligns with the principles of sustainability addressing the environmental impact of discarded coconut shells.

The social impact of Crazy Coconut is equally commendable. The company provides employment to rural women at wages exceeding the average, contributing to the economic empowerment of these women and supporting local communities. Beyond economic benefits, this initiative promotes gender equality and poverty alleviation.

Crazy Coconut goes a step further by conducting workshops on sustainability, creating awareness in the community about the importance of environmental conservation. This educational aspect of their work not only enhances the company's social responsibility but also has the potential to inspire others to adopt more eco-friendly practices.

The collaborative approach with local communities adds a community-building dimension to Crazy Coconut's operations. This engagement fosters a sense of collective responsibility and shared values. While Crazy Coconut's focus on sustainability is commendable, challenges may arise in terms of scalability, sourcing a consistent supply of coconut shells, and maintaining product quality. However, if these challenges are effectively addressed, Crazy Coconut has the potential not only to contribute significantly to waste reduction but also to thrive in the growing market for sustainable and eco-friendly products.

From Shells to Shelves


“One man's trash is another man's treasure.”

Arjun Kannabiran, a mechanical engineering graduate from Veeravanallur, Tamil Nadu, embarked on an inspiring entrepreneurial journey rooted in sustainability and social impact. Drawing inspiration from survival shows and combining it with his family's carpentry expertise and engineering knowledge, Arjun sought to create innovative products from waste. Motivated by his artisan uncle's ability to transform coconut shells into unique items, he envisioned a blend of traditional craftsmanship and modern engineering principles.

Arjun's entrepreneurial aspirations were bolstered by the unwavering support of friends who, after their 9-to-5 jobs, joined him in the pursuit of his vision. This collaborative effort not only provided financial backing but also demonstrated the power of collective determination.

A pivotal moment in Arjun's journey occurred when he witnessed the struggles of women in his town, working long hours on local cigarettes, facing health issues, and earning a meagre Rs. 180 per day. Moved by their plight, he resolved to make a positive impact by paying them approximately Rs. 1,000 a day, significantly improving their economic conditions and addressing health concerns.

Arjun's experiences as an assistant professor further fueled his passion for entrepreneurship, inspiring him to motivate younger generations to pursue business endeavors with a triple bottom line focus: considering people, profit, and the planet. This commitment underscores his holistic approach to business, aiming for positive social and environmental outcomes.

Overall impact

Crazy Coconut's innovative and socially responsible business model have a positive impact on several United Nations Sustainable Development Goals (SDGs).

Goal 1: No Poverty, Goal 5: Gender Equality, Goal 8: Decent Work and Economic Growth:

Crazy Coconut contributes to poverty reduction by providing employment to rural women at above averagewages. This helps in creating economic opportunities and improving the living standards of individuals in these communities. It promotes gender equality and opportunities for women in traditionally marginalized areas. Its work to help them out of the local cigarette manufacturing, reducing health risks as well.

Goal 12: Responsible Consumption and Production:

Crazy Coconut directly addresses this goal by upcycling waste coconut shells into various products. This sustainable production approach contributes to responsible consumption patterns and reduces the environmental impact of discarded materials.

Goal 13: Climate Action:

The upcycling of coconut shells reduces the environmental impact associated with their disposal. This aligns with the goal of taking urgent action to combat climate change and its impacts. Without the intervention of Crazy Coconut, the shells will be used as fuel in kitchens, producing toxic gases.

Goal 15: Life on Land:

By repurposing coconut shells, Crazy Coconut contributes to the conservation of land resources and biodiversity, supporting the goal of protecting and restoring terrestrial ecosystems.

Goal 17: Partnerships for the Goals:

The company's engagement with local communities and its commitment to raising awareness through sustainability workshops demonstrate a collaborative approach, aligning with the goal of fostering partnerships to achieve sustainable development.

Business benefit

Crazy Coconut's innovation has several tangible benefits for the business, enhancing its overall sustainability and potentially contributing to its long-term success:

The company's focus on upcycling waste coconut shells sets it apart in the market. This unique selling proposition attracts environmentally conscious consumers who seek sustainable and eco-friendly products, providing Crazy Coconut with a competitive advantage.

The demand for sustainable and eco-friendly products is a growing trend. By aligning its products with this niche market, Crazy Coconut taps into a consumer base that actively seeks environmentally responsible choices.

The company's commitment to fair wages and social impact contribute to a positive work culture. This, in turn, enhances employee satisfaction, engagement, and retention, reducing turnover costs and fostering a dedicated and motivated workforce.

The company purchases coconut from local vendors based on the required shell shape and provide the pulp to hotels and restaurants. They then upcycling the waste coconut shells into products using simple tools, leading to cost savings in raw material acquisition.

Engaging with local communities and providing employment opportunities strengthen ties between the company and its surroundings. Positive community relations contribute to a supportive business environment, potentially mitigating challenges and fostering collaboration.

As environmental concerns become more prominent, businesses that prioritize sustainability are better positioned for long-term success. Crazy Coconut's commitment to upcycling and sustainable practices enhance its resilience in the face of changing consumer preferences and regulatory landscapes.

Its alignment with the Government's mission to promote sustainable entrepreneurship makes it attractive to support from investors and Government grants.

Social and environmental benefit

Benefits to Society:

By transforming waste coconut shells into various products and providing employment to rural women at wages above average standards, Crazy Coconut contributes to poverty alleviation, gender empowerment and economic empowerment. This has a direct positive impact on the well-being of individuals and communities.

Through its collaborative approach with local communities, Crazy Coconut fosters community development. This involvement creates a sense of shared responsibility and positively influences the overall social fabric.

Conducting workshops on sustainability raises awareness and educates the community about environmental conservation. This educational aspect can inspire individuals to adopt more sustainable practices in their daily lives.

Benefits to the Environment:

The primary environmental benefit lies in the upcycling of waste coconut shells. By repurposing these shells into cutlery, home decor, and lighting products, Crazy Coconut helps reduce the burden on landfills and minimizes environmental degradation associated with waste disposal.

The upcycling process conserves natural resources by using existing waste materials rather than relying on new raw materials. This contributes to the sustainable use of resources and supports a circular economy.

Upcycling waste materials, in this case, coconut shells, helps mitigate the environmental impact associated with the production and disposal of conventional materials. This aligns with climate action goals by reducing the carbon footprint associated with traditional manufacturing processes.

By repurposing waste and reducing the demand for new raw materials, Crazy Coconut indirectly contributes to the conservation of ecosystems and biodiversity, aligning with goals related to life on land.

The company's focus on sustainability sets an example for other businesses and individuals, encouraging the adoption of more eco-friendly practices. This ripple effect can contribute to broader environmental consciousness and sustainable behavior.

In conclusion, Crazy Coconut's innovation creates a positive impact on both society and the environment by addressing social issues, providing economic opportunities, and contributing to waste reduction and sustainable practices. This multi-faceted approach exemplifies how businesses can play a crucial role in fostering positive change at the intersection of social and environmental responsibility.


Arjun Kannabiran, Founder

Photo of interviewee

Business information

Crazy Coconut

Crazy Coconut

Ambasamudram, Tamil Nadu, IN
Business Website:
Year Founded: 2021
Number of Employees: 2 to 10

Arjun Kannabiran, leveraging his family’s carpentry background and engineering knowledge embarked on an entrepreneurial journey with his start-up company called Crazy Coconut. He devised a creative way to utilize coconut shells and transform them into products like cutlery and home decor products. With over 400 satisfied customers, the company is planning to further expand its product line while promoting rural development and women empowerment.