The basics of human existence: food, shelter, and clothes are going to remain the core needs of society. Then what about the people who are the originators of all these three items? Are they treated fairly?
The answer is no.
As an individual, all of us are pained by seeing the plight of the common farmer in India. Rather than seeing from the fringes, the company decided to take a plunge.
The company saw tremendous business opportunities in the farming sector. The sincere intent was to understand the challenges in the agro sector and convert them into formidable opportunities.
The endeavor was to create a model that takes care of the reasonable net profit and at the same time helps grow the income of the farmer community. The company's belief is that this can be done by consolidating farmers through equitable participation.
The company intends to transform the entire agro Eco-System in India- starting as a model with Farmers Rise and then replicating it to the rest of the places.
Sreya Sarah Geejo
Goa Institute of Management
"The solution is an organic one, sustainable farming refers to how we can remove chemicals and poisons while farming, and secondly how we can reduce the usage of water while farming. Apart from this, we have also undertaken measures on a community level to increase awareness about hygiene, health, education, etc. We made the farmers aware of how to reduce flood irrigation. For water, we implemented drip irrigation, where the water is given to the plants drop by drop." shared Mr. Ambastha. This helped them to reduce water judiciously and in terms of profit and helped to increase the agricultural output as well.
So the solution was to go for organic farming or natural farming. It’s a regressive method of farming where your dependence on outside methods reduces drastically, so the farm becomes self-sufficient. For example, taking cow dung and cow urine to make natural organic fertilizers, in this way the farm becomes sustainable.
The main inspiration came from farmers. After interacting with them, the founders realised all their problems. In the community, the people shared their issues and the lack of intervention. Thousands of changes were required. From changing practices to boosting morale through hope. The sheer need to help the community pushed the founders to intervene. Starting with the water crisis impacting yield. But such large-scale issues require large-scale effort. So in a way, the company's goal was to provide hope on a local level, show results of organic practices to convince the farmers of the long-term positive impact, and then finally come through on the promises. Help the farmers, help themselves; while making enough profits to further the movement.
The short effects include creating an ecosystem. The company identified and adopted a village to create a proof-of-concept to see if these new sustainable methods would work on a large scale, which would be the long-term effects. In the next 3-4 years, the company intended to see if this concept works. Since the company is still in its infancy, the proof-of-concept is still churning out results that are being analysed by experts as we speak. Another benefit in the short term is that the organic farmers of the village get much better prices than before, just by switching to organic methods and cooperating with Farmers Rise.
The Company says that its long-term plans are still in the pipeline. It believes strongly that it must focus on the short-term goals for now since baby steps now will lead to a big leap in the future. The primary objective as understood was to increase the revenue for the farmers, increase revenue for people in the rural areas altogether, expand local revenue activities in the rural areas such as their products and plans, and assist them in getting the best price for their product while ensuring that the cost at which they carry out farming activities, reduces. Mr. Ambastha says that " Our projects are such that it replaces expensive fertilizers and farming techniques with much more sustainable alternatives that greatly reduces the financial impact on a farmer". It also extensively indulges in adopting innovative marketing techniques to promote organic products among the masses and makes them aware in such a manner that they are open to more such products in the future. For the company, this opens doors to a plethora of options pertaining to sustainable products as they will have opened up a wide market for that. The company actively indulges groups of farmers in these activities so this, directly and indirectly, provides additional revenue as well as employment for people in the rural areas. The idea is to also constantly educate the farmers so they become independent in the future to innovate sustainable farming techniques on their own.
Society benefits when there is sustainability in the ecosystem. The simplest way to define what being eco-friendly means is to say that it is the act of living with intent. This is what the Farmers Rise private limited has been doing by removing the poison from the prime sources on which humans feed upon. The intent is focused on not creating harm to the environment, and preventing as much harm from occurring to the environment through the company's interactions with it. It goes beyond an idea and extends to actual practices that influence how individuals conduct themselves.
Mr Jitendra Ambastha, Founder & CEO
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Navi Mumbai, Maharashtra, IN
Business Website: https://NA
Year Founded: 2016
Number of Employees: 11 to 50
Farmers Rise Pvt. Ltd. works to build an ecosystem of sustainable agriculture that is based on natural coexistence by removing the poison from the soil, water, and our food. The focus of the business is to develop sustainable and organic farming practices while giving the farmers fair income and support for sustainable production. This forms a direct link to SDG goal 2 as it promotes sustainable farming for achieving zero hunger, goal 3 as it focuses on good health and well-being by enabling a healthy lifestyle, and goal 12 by ensuring responsible consumption and production patterns.