Bandit

Circular Innovation: Reimagining Waste

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Authors

Joydeep Bhattacharya

Joydeep Bhattacharya

Nidhi Sangoi

Nidhi Sangoi

Pratham Paryani

Pratham Paryani

Namra Shah

Namra Shah

Nishaan Patel

Nishaan Patel

School

Goa Institute of Management

Goa Institute of Management

Professor

Abhishek Naresh

Abhishek Naresh

Global Goals

8. Decent Work and Economic Growth 9. Industry, Innovation and Infrastructure 11. Sustainable Cities and Communities 12. Responsible Consumption and Production

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Summary

Bandit, founded in 2018 by a Goa-based architect and industrial designer, emerged from a commitment to addressing environmental concerns by repurposing common materials like tarpaulin, aircraft aluminum, waste copper, etc. Bandit specializes in crafting common, functional, and durable products, with the Bandit bag being their flagship offering. In addition to a variety of bags, Bandit also has diversified its product offerings by manufacturing fountain pens, jewelry, clocks & watches from reclaimed materials and has partnered with other brands to get the products out for the masses. The company prioritizes design and takes great care to ensure the quality of the products remain high.

Bandit is dedicated to advancing Sustainable Development Goals (SDG) 8 (Decent Work and Economic Growth), 9 (Industry, Innovation, and Infrastructure), 11 (Sustainable Cities and Communities) and 12 (Responsible Consumption and Production) by ingeniously repurposing materials like tarpaulin to create well-designed and durable products, contributing to a more sustainable and responsible approach in the design and manufacturing industry.

Innovation

Bandit stands at the forefront of sustainable design which is driven by the vision to reimagine everyday materials to produce common goods. This has led to remarkable innovations in design and manufacturing—exemplified by the range of Bandit bags which can be used for various purposes. Over two years of meticulous research and design iterations were invested to perfect the synergy between design, material, and manufacturing.

The Bandit bags represent a groundbreaking solution aligned with the United Nations Sustainable Development Goals (SDGs) 8, 9, 11 and 12. SDG 9, focusing on Industry, Innovation, and Infrastructure, is championed by Bandit through its ingenious repurposing of tarpaulin—a common yet robust material—into functional, and durable products. By doing so, the business not only minimizes waste but also contributes to responsible consumption and production (SDG 12) by transforming a traditionally single-use material into lasting, well-designed items. In addition, the company embraces sustainable economic growth (SDG 8) by generating opportunities for people from semi-urban areas to work and earn a livelihood. This is required to support the procurement and sourcing of the reclaimed materials and making them ready for re-use. In this process, the company is contributing towards making cities and communities sustainable and resilient (SDG 11) and aiding society attainable the desired sustainable goals.

In addition to bags, Bandit has also innovated in creating products like jewelry and fountain pens using reclaimed aluminum sourced from abandoned aircrafts. For the jewelry line, Bandit worked in collaboration with Moksh to combine gold and aluminum to create a unique collection of products. This process involved innovative manufacturing methods and a deep understanding of materials to combine two very different materials in a way that was both aesthetically pleasing and structurally sound.

The innovation of the company extends beyond product creation; it encompasses a holistic approach to sustainable design. Bandit collaborates with various creative minds, which also includes other brands, thereby fostering an exciting space that transcends conventional design norms. In this way, Bandit emerges as a beacon of conscious design, demonstrating how thoughtful innovation and collaboration can be instrumental in addressing global challenges outlined by the UN SDGs.

Circular Innovation: Reimagining Waste

Circular Innovation: Reimagining Waste

Inspiration

Bandit’s innovative approach and its sustainable business model is driven by the founder, Mr. Satyajit’s passion for designing “products out of common materials or materials which are already there”. The inspiration for this noble venture stems from the impactful imagery of Mumbai's monsoons, as described by the founder: "The image that you see above, is while flying into Mumbai during the monsoons: a sea of blue tarpaulin enveloping the city, protecting the shanties from external elements." This visual revelation highlighted the potential of ordinary materials, specifically tarpaulin, to be transformed into something extraordinary yet which can be used by everyone to a massive extent.

The leader, a distinguished architect and industrial designer, shared insights into the thought process that fueled the inception of Bandit: "As a stakeholder of planet Earth, it seemed imperative to re-look at how we design and create new products." This recognition of environmental stewardship became a cornerstone for the business. The founder's commitment to sustainable design is evident in the exhaustive efforts invested in research and design: "For over two years, in-depth research was undertaken on the material, post which the designs were made, re-made and made again – all to get the perfect cohesion between design, material, and manufacturing."

The passion for making a positive impact is also evident in the leader's acknowledgment of social responsibility: "10% of our profits go to SETHU – an NGO that is close to our heart, which works for the development of special needs children in Goa." This commitment reflects a holistic approach to leadership, where innovation not only addresses environmental concerns but also contributes to the betterment of society. Overall, the leader's inspiration lies in the transformative power of design and the conviction that sustainable practices can shape a better future for both people and the planet.

Overall impact

Bandit's innovative use of tarpaulin as a material for its products has yielded both short-term and long-term effects that contribute to sustainable development. In the short term, the business has successfully introduced an alternative to traditional materials, reducing the reliance on environmentally harmful substances. The Bandit bag, the first product from their collection, serves as a tangible manifestation of their commitment to sustainable design. The immediate effect is a shift in consumer behavior towards eco-friendly choices, influencing the market and encouraging other businesses to reconsider their materials and manufacturing processes.

In the long term, the continuous collaboration with creative individuals from various fields fosters a culture of innovation and sustainability. By engaging with other major brands, Bandit not only diversifies its product range but also promotes a broader ethos of environmental consciousness. The lasting impact lies in the transformation of common materials, like tarpaulin, aluminum, copper & billboard flex into a symbol of durability, functionality, and good design.

Evidence of this impact can be observed in the accolades and recognition received by Bandit, including four Design Awards. These accolades signify not only the market acceptance of their products but also the acknowledgment of their contribution to sustainable design practices. The long-term effects extend beyond business success to encompass a positive influence on the environment, society, and the perception of sustainable design in the broader market.

Business benefit

Since the business focuses on repurposing tarpaulin and other common materials into innovative and sustainable products, several positive outcomes have transpired. Firstly, the unique and environmentally conscious approach has attracted a discerning customer base, leading to increased revenue for Bandit. The market response to their innovative products has opened new opportunities for growth, allowing the business to expand its product line and reach a broader audience.

The commitment to sustainable practices has not only enhanced the company's reputation but has also created a positive work environment. Employees are likely to feel a sense of pride and purpose working for a company that actively contributes to environmental and social causes. This, in turn, has contributed to increased employee retention, as individuals are drawn to organizations aligned with their values.

Furthermore, by collaborating with various creative professionals, Bandit has fostered a network of partnerships that extend beyond typical business transactions. These collaborations not only bring diverse perspectives to product design but also open avenues for exploring new markets and investment opportunities. The innovative use of tarpaulin has positioned Bandit as a trailblazer in sustainable design, attracting attention from investors and stakeholders interested in supporting businesses with a positive environmental and social impact.

In summary, by choosing to innovate with tarpaulin, aluminum and adhering to sustainable principles, Bandit has experienced increased revenue, employee satisfaction, and retention. This innovative approach has also paved the way for exciting collaborations and investment opportunities, positioning the business as a leader in the sustainable design space.

Social and environmental benefit

Bandit's innovative use of tarpaulin in designing functional and durable products provides significant benefits to both society and the environment. Firstly, by repurposing a material often associated with temporary shelter for shanties during monsoons, Bandit brings attention to the transformative potential of overlooked resources. This shift in perspective challenges the prevailing norms of material use and fosters a mindset that values sustainability and resourcefulness.

Societally, the business contributes to the development of a conscious consumer base. The Bandit bag, as a tangible example of their commitment to sustainable design, encourages consumers to make environmentally friendly choices. This, in turn, influences the market by creating demand for products that prioritize ecological considerations. Collaborations with artists, designers, musicians, and photographers further enrich the societal impact by creating a platform for creative minds to align with sustainability goals. This collaborative approach not only diversifies the product range but also promotes a community that values and supports environmentally responsible practices.

From an environmental perspective, Bandit's innovation significantly reduces the demand for single-use plastics and other environmentally harmful materials. The repurposing of tarpaulin extends the lifespan of this material, diverting it from becoming part of the plastic pollution problem. By choosing tarpaulin, a robust and readily available material, Bandit minimizes the environmental footprint associated with the production and disposal of conventional materials. The tangible result is a reduction in waste and a positive contribution to the broader effort of sustainable resource management.

Overall, Bandit's innovation benefits society by fostering a culture of sustainability and environmentally conscious consumption, while simultaneously offering tangible environmental benefits through the repurposing of materials that would otherwise contribute to pollution.

Interview

Satyajit Vetoskar, Founder

Watch video on YouTube

Business information

Bandit

Bandit

Goa, Goa, IN
Business Website: https://therealbandit.com/
Year Founded: 2018
Number of Employees: 11 to 50

Founded in 2018, Bandit is India's leading sustainable design brand, utilizing reclaimed materials like tarpaulin, aircraft aluminum, copper waste & others to craft a range of products, including a variety of Bags, Fountain Pens, and Jewelry. Collaborating with artists, designers, musicians, and photographers, the brand combines unique aesthetics with environmental responsibility to create unique, functional, and durable products. Notably, 10% of profits support SETHU, an NGO dedicated to the development of special needs children in Goa, making Bandit a symbol of style with a purpose in the Indian market.