Stelton Lanes

Bowling Business Brings Happiness to Community

Authors

Roy Lee

Roy Lee

Aashay Shah

Aashay Shah

Arushee Sinha

Arushee Sinha

Chun Zhang

Chun Zhang

Hui Zhang

Hui Zhang

School

Rutgers Business School

Rutgers Business School

Professor

Jeana Wirtenberg

Jeana Wirtenberg

Global Goals

3. Good Health and Well-Being 8. Decent Work and Economic Growth

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Summary

Stelton Lanes is a bowling place that offers a variety of bowling leagues for all ages and skill levels. They offer 26 synthetic lanes, as well as Automatic Qubica scoring and automated bumper systems. The purpose of Stelton Lanes is to make customers’ experience a fun, safe, and memorable one. They specialize in corporate gatherings, fundraisers, family reunions, and birthday parties. Private party rooms and meeting rooms are available at Stelton Lanes.

Innovation

The innovation Stelton Lanes is renowned for is a bowling league to help children who may not be interested in other sports or are physically unable to pursue a sports activity; so that they can participate and have fun. Children who may lack social development skills will also be encouraged to interact more and improve their teamwork and relationship development skills.

Piscataway is a sports dominated area, and it is hard for children who are not sports inclined to find a group or community to feel like they are a part of. Stelton Lanes offers a variety of bowling leagues for people of all ages throughout the year, especially to give children the opportunity to find a sense of belonging in a less intense environment. In addition, Piscataway has a large number of residents with financial instability; to that end, Stelton Lanes employs people in the community who have difficulty finding jobs elsewhere.

The managers and staff of Stelton Lanes were involved in making decisions regarding the innovative bowling team for children under the age of 12.

This innovation is related to a sense of purpose and is of great significance to the organization and its surrounding communities. The organization provides opportunities for children who do not like sports and provides opportunities to develop new interests, which helps them stay healthy. This method can help children who have difficulty participating in sports to find a suitable exercise outlet. Stelton Lanes not only provides children with a resource to improve their health but also provides employment positions for people who do not have jobs. With the help of Stelton Lanes, unemployed members of the community receive a stable income, which helps to directly solve their financial problems. The ethical practices of Stelton Lanes can not only help the surrounding communities participate in more sports and solve their economic problems, but also increase the company's profits by increasing the number of customers.

Bowling Business Brings Happiness to Community

Inspiration

Stelton Lanes attempts to push people out of their comfort zones and provides a solid starting point for those people who want to try new physical activities. Stelton Lanes also provides entry-level jobs for people who may not be able to find a job elsewhere or have no such work experience. Stelton Lanes strives to give back to the surrounding community through its innovative hands-on efforts.

The manager of Stelton Lanes is a very kind and compassionate person. As a member of the Piscataway community, he sincerely hopes to use his company to make positive contributions and help children maintain good health while establishing social connections. He also recognized that community members encountered difficulties in procuring jobs and hoped to provide more paid work for community members.

Overall impact

First, more children now have the opportunity to exercise at Stelton Lanes. Second, by offering positions for people who do not have a job, the unemployment rate will decrease in the Piscataway area. Also, there are more customers coming to Stelton Lanes which will help the organization to increase its profits and improve its marketability.

The short-term effects on the business will lead to a general increase in customers, as more people will explore the services provided by Stelton Lanes. For society, the community will find a novel way to explore their interests and engage in sports. The community will experience greater continuity which will bring families to meet that wouldn’t have had the chance to prior to the innovation. These innovations will allow kids to build relationships through bowling as they’ll face kids that draw similarities to themselves. Organizational members will have to work harder in the short term. They will experience a greater number of customers, experience an increase in maintenance, as well as having to increase productivity. This may also result in an increase in staff or equipment for the Stelton Lanes company.

Speaking of long-term effects, whether it is to change the design or increase the bowling lane, there is a possibility of renovating the original location. Stelton Lanes may decide to incorporate more dining options and other entertainment activities, such as arcades or laser tag. In the long run, Stelton Lanes may be a comforting atmosphere for teenagers and young adults as well as families to come in and have lots of fun, aside from being an outlet to play sports as a student in the community. Over time, Stelton Lanes should see a consistent level of maintenance and productivity to show its best efforts and products. This consistency of quality will lead to a happier and more collective community, which includes more output and opportunities for all employees and clients involved.

Evidence shows that since the implementation of the Children’s Bowling League, profits, company approvals, and customer retention rates have all increased. There is no quantitative data to prove that the physical and social relationships of struggling children have been enhanced due to the nature of this innovation. However, Stelton Lane's authorities generally believe that the project has been successful. The bowling league is full and has the largest number of participants. Evidently, the children have found refuge at the weekly league meetings, and they are learning the key skills in sports strategy, social relations, and physical health, as was the intention of this innovation from the start.

Business benefit

The innovation of Stelton Lanes attracts more customers to visit and increases the overall renown of the business within the community. More customers are directly correlated with more income, this benefit helps Stelton Lanes increase general profits to fund further growth within the company and improve its marketability.

Social and environmental benefit

The innovation of Stelton Lanes gives children the opportunity to exercise more. The bowling league is full with the maximum number of participants and provides support for the children to find refuge in their weekly league meetings. The kids are learning critical skills in sports strategy, social connection, and physical fitness, as was the intention of this innovation from the beginning. In addition, by offering positions for people who do not have a job, the unemployment rate will decrease in the Piscataway area. With the help of Stelton Lanes, unemployed members of the community receive a stable income which directly helps to solve their financial problems.

Interview

Joe Kashatus, Management Skills, Section 08, Team 5

Photo of interviewee

Business information

Stelton Lanes

Stelton Lanes

Piscataway, New Jersey, US
Business Website: https://steltonlanes.com/
Year Founded: 1988
Number of Employees: 2 to 10

As a sports place, Stelton Lanes is a great resource for both teenagers and adults to exercise. This location-based service brings the community together by allowing teenagers and adults to pursue an alternative sport to build novel relationships and provide a hobby for recreation.