PT. Conwood Indonesia

Beauty as Real Wood, Durability beyond Wood

Cover conwood

Author

Riko Rangkuti

Riko Rangkuti

School

IPMI International Business School

IPMI International Business School

Professor

Amelia Naim Indrajaya

Amelia Naim Indrajaya

Global Goals

9. Industry, Innovation and Infrastructure 11. Sustainable Cities and Communities 12. Responsible Consumption and Production 17. Partnerships for the Goals

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Summary

PT Conwood Indonesia is a wholly owned subsidiary of Conwood Co., Ltd. (Thailand) and a group company of Siam City Cement Public Co., Ltd. (Thailand), one of the largest cement, cement products, and aggregates manufacturers in Thailand. PT Conwood Indonesia was established in 2011 and started its operations in 2012 to distribute Conwood products in Indonesia.

PT Conwood Indonesia is providing innovative wood replacement solutions for property businesses and the construction industry. Their product applications are made from high-quality cement and the best-recycled fiber, using the best technology from Switzerland, both for traditional and non-traditional building decoration needs. PT Conwood Indonesia innovates to combine beauty, ease, and real woodworking with the strength and durability of concrete.

According to Conwood’s philosophy of natural preservation, PT Conwood Indonesia’s vision is “to be the trusted partner in providing solutions for sustainable future” and its mission is “developing, producing and selling innovative architectural building material products with 0% wood”. To achieve this, PT Conwood Indonesia is supported by 130 talented employees that are distributed in their Head Office, located at Menara Jamsostek Gatot Soebroto, and in their manufacturing plant. Their manufacturing plant started its operations in 2014, it is built on an 8-hectare land area and is located at Jababeka Industrial Estate.

Innovation

Conwood, with a strong commitment to Indonesian forest conservation, was founded to provide innovative solutions in wood replacement products for the property and construction industry. Conwood uses the best manufacturing technology from Swiss, high-quality (Portland) cement and fiber cellulose from recycled material.

The fibers used are recycled from 1) used cardboard type DLK (double lined corrugating kraft), either new (NCC- New Corrugated Carton, trimmed waste) or used (OCC - Old Corrugated Carton). 2) used newspaper/magazine materials. Both of these cellulose fiber sources are recycled into paper pulp and additives are added to close and glue the cellulose fibers together.

Conwood offers products to cater to a wide range of decorative needs, from traditional to non-traditional building styles. Conwood innovation combines the beauty and workability of real wood with the strength and durability of concrete.

The inauguration of the Conwood Indonesia factory marks an important milestone in realizing its commitment and presence within the Indonesian building material market. Conwood Indonesia factory is built on 8 square hectares in Jababeka Industrial Estate, Cikarang. This estate is equipped with waste management facilities that go in accordance with Conwood’s green production process.

Conwood welcomes all customers to explore their range of products and services to suit their needs for decorative building material. Be part of Conwood's commitment to conserving the rainforest ecosystem of Indonesia for the sake of future generations.

Beauty as Real Wood, Durability beyond Wood

Inspiration

Nothing compares to the beauty of wood. In Indonesia, the use of wood plays an important role in architectural design. However, the use of wood has disadvantages, it is prone to fire and termites. The use of wood causes deforestation which results in climate change. This fact is what drives PT. Conwood Indonesia innovates through its products.

Through its commitment to protecting the environment and providing wood alternatives, Conwood has developed innovations and technologies that can produce superior quality products while preserving the environment. Dot Property is pleased to announce PT Conwood Indonesia as the winner of Best Innovation and Technology at The Dot Property Indonesia Awards 2017.

Overall impact

Conwood is the best wood material alternative on the market. With the eco-friendly fiber cellulose and pure cement as the base component, Conwood is solid with high durability yet beautiful as real wood. Conwood has 8 main preferences:

1. Beautiful As a Real Wood

Conwood is an alternative material of wood substitute which is eco-friendly, made from high-quality fiber and Portland cement, with beautiful design such as real wood.

2. Saving Cost and Time

With a lot of excellence such as easy to apply, termite resistant, fire resistant, and easy to cut saw, you will save your money and time to apply your house.

3. Termite Free

It is often that your beautiful house uses some of the wood application, and was damaged by termites. That is why Conwood presents to be an alternative material of wood substitute, which has a beautiful wood design without worrying about termites.

4. Easy to Hand Saw

As an alternative material of wood substitute. Conwood products should be sawed just like real wood. So that can be easy for you to apply for your house.

5. Easy to Apply

Wood is known for its simplicity processed for all kinds of applications which a human needs, with a hammer and nail, someone can cut off the wood easily.

6. Fire Resistant

Beautiful as a real wood filled with high durability of fire. So, it is good for your house applications.

7. Weatherproof

With 0.184 W/m.K thermal conductivity, Conwood has good resistance to hot temperatures. It is a better choice for decorating your exterior with protection from hot sunlight. It is weatherproof.

8. 100% Asbestos Free

Conwood has been tested and get Singapore Green Label as an eco-friendly material and 100% Asbestos free.

Business benefit

PT. Conwood Indonesia produces wood substitute products that can be applied both in interior and exterior, in residential, commercial buildings, and landscaping. The Conwood products are very complete, namely eave and ceiling applications, wall applications, floor applications, and other decorative product applications made as a substitute for wood. Conwood product applications have also been used by some of the largest developers in Indonesia. Conwood has been used in hundreds of projects by leading developers, including Summarecon, Ciputra, Lippo, Sinarmas Land, Agung Podomoro, and Agung Sedayu.

In addition to the application of wood substitute products, PT. Conwood Indonesia also innovates in furniture products. Furniture made by Conwood has been well received by individuals and clients. Starbucks, McDonalds, KFC, Häagen-Dazs stores, government projects, and public landscaping all use furniture from Conwood.

Conwood does not stop by producing only wood substitute products. The company has used its technology to manufacture entire homes. The innovation is a way to support Joko Widodo's One Million Homes Program in Indonesia. The Conwood home can be built in seven days with only seven workers and without the use of wood. Conwood houses have been built in many areas in Indonesia including Aceh, Riau, North Sumatra, South Sumatra, North Kalimantan, Sulawesi, and the island of Java. The innovation of Conwood Houses has been proven so that Conwood has exported them to Bangladesh and made Conwood the first company in Indonesia to export complete houses.

Social and environmental benefit

PT. Conwood Indonesia has been committed to preserving the environment. Its philosophy, innovating a beautiful planet, is embedded in everything the company does. The main goal is to have beauty like real wood and still preserve the environment. In addition to having the beauty of real wood, Conwood products also have the durability and strength of concrete. Conwood's innovations were born from high-tech machines from Switzerland. High-quality cement and cellulose as well as environmentally friendly recycling processes ensure Conwood has not much waste resulting from the production process.

It is fully their responsibility and aspiration to recycle every material, energy, and waste to minimize the impact of the production process on the environment. Conwood has become the main choice of many commercial and upper-class housing project that values design and aesthetics, with innovative applications beyond wood replacement.

Interview

Arief Kamili, General Manager, Business Planning & Analysis

Photo of interviewee

Business information

PT. Conwood Indonesia

PT. Conwood Indonesia

South Jakarta, ID
Business Website: https://conwood.co.id
Year Founded: 2012
Number of Employees: 51 to 200

PT Conwood Indonesia is providing innovative wood replacement solutions for property businesses and the construction industry. Their product applications are made from high-quality cement and the best-recycled fiber, using the best technology from Switzerland, both for traditional and non-traditional building decoration needs. PT Conwood Indonesia innovates to combine beauty, ease, and real woodworking with the strength and durability of concrete.