B.Rich in Life; B.Rich in what you Love

B.Rich The Brand

1. No Poverty 3. Good Health and Well-Being 4. Quality Education

Overview

The creativity and inspiration behind this brand represents who I am as an individual, my mindset, and an outlook on life that everyone should adopt as well. We are a lifestyle brand that is based on nothing but positivity, motivation, and inspiring others to chase their dreams through fashion. B.Rich The Brand is striving to execute plans of improving people's lives in areas of poverty by giving back to charity through charitable events, creating a network, scholarships, grants, etc.

Authors

Keshaun Bailey

Keshaun Bailey

Zaire Evans

Zaire Evans

Nick Deodato

Nick Deodato

School

St. John's University

St. John's University

Professor

Charles Wankel

Charles Wankel

Innovation

How many of us desire to dress nice and fancy but seem to have a hard time finding clothing that fits our style because the price is just way too expensive? We decided to take a deeper look into the company B.Rich. This is a clothing company that prides itself on making people feel their best while also being fashionable at the same time. A quote that stood out to me about the company and how it came to be is, “ I've always had this dream of branding myself and my family. From a young age, I've wanted something I could refer to myself as and something that other people could relate to. The creativity and inspiration behind this brand represents who I am as an individual, my mindset, and an outlook on life that everyone should adopt as well.” The inspiration for the creation of this company came from his creativity as a young kid, because he wanted everyone to be fashionable and motivated in what they wear at the same time. This is their main model in which the company stands behind “ We are a lifestyle brand that is based on nothing but positivity, motivation, educating and inspiring others to chase their dreams all while being fashionable! We strive to create opportunities for people in areas of poverty so that they too may have the same chances of achieving success. The company has plans of improving people's lives in areas of poverty by giving back to charity through charitable events, creating a network, scholarships, grants, etc. As long as you are happy in whatever you do, you are rich! "Rich" is whatever you perceive it to be, and I believe we all deserve to live a rich lifestyle.”

B.Rich in Life; B.Rich in what you Love

Inspiration

The inspiration for this innovation of this clothing brand which was created in 2020, was to become happier and more motivated in your life by wearing and shopping for this clothing brand. “B.Rich The Brand is an up and coming, black owned lifestyle luxury streetwear brand, established in 2020, based in NY. As you're striving to achieve your dream idea of a "rich lifestyle," we want you to be fashionable while doing so! "Rich" is whatever you perceive it to be, and I believe we all deserve to live a rich lifestyle.” B.Rich is a very successful clothing company that deserves a lot of recognition for the commitment it has to fashionable yet affordable clothing.

Overall impact

B.Rich The Brand is more than just a clothing brand. B.Rich The Brand plans on expanding into various other avenues. Even though B.Rich The Brand is just starting out, the company has plans on creating better opportunities for those in poverty. People are born in certain areas, certain situations/ scenarios that automatically put them at a disadvantage in life. It makes it much harder for people in these predicaments to succeed in life. That’s where B.Rich The Brand comes in. The company has plans of improving people's lives in areas of poverty by giving back to charity through charitable events, creating a network, scholarships, grants, etc. B.Rich The Brand targets the younger generations. Although B.Rich The Brand is something all walks of life can be a part of and support, however most of these areas consist of minorities. B.Rich The Brand believes that everyone should have an equal and fair shot at life and wants to instill hope back into the lives of blacks and minorities in less fortunate areas. Education is something the brand stands by wholeheartedly. Malcolm Z once said, “Education is the passport to the future, for tomorrow belongs to those who prepare for it today.” B.Rich The Brands goal is to instill hope back into the lives of those at a disadvantage.


Business benefit

The benefit of doing more outside of just clothing is that more people will be able to resonate with the efforts the brand is making within communities and lives. The brand strives to create charitable and environmental impact. This will open doors for donations, collaborations, support, raise awareness, etc. Apart from that, B.Rich The Brand is establishing itself in the world of fashion. Emerging into new markets and amongst big competition, B.Rich The Brand plans on being one of the most known brands in the future. B.Rich The Brand plans on expanding beyond clothing and getting into other areas regarding luxury goods and services. B.Rich The Brand is building a network platform. With my developing expertise, my future services would allow me to build a network community, helping aspiring entrepreneurs and scholars acquire new skills, collaborate with one another, teach brand building, personal development, entrepreneurship, etc.


Social and environmental benefit

B Rich the Brand has various environmental and social benefits. The brand uses recycled materials such as recycled and organic cotton to produce their hoodies and tee-shirts. Using these sustainable materials allows the company to push their ecological efforts. Additionally, they also manufacture right here in the US which increases our economy and reduces environmental stress by shipping. When shipping to customer B Rich provides recyclable shipping packaging which doesn’t just reduce costs but reduces possible waste. Lastly, The Brand uses renewable energy when producing their clothes. Using sustainable materials not only gives greater quality but benefits the environment more than people realize. Majority of clothing comes from countries in Asia which don’t have as strict environmental and production rules. Developing and producing in the United States reduces their carbon footprint along with possible emissions, water and energy. The Brand is very socially positive. B Rich the Brand promotes luxury fashion through their clothing but most importantly self love. This company promotes creativity and individuality to their customers. The brand promotes a positive message which is very important especially in today’s troubled world. Uplifting people is a domino effect and can go a long way. Additionally the brand is recognized on multiple social media platforms such as Instagram. This allows the company to continue to expand their outreach and connect with customers and future ones. Furthermore, this allows the brand to interact with the community in addition to other brands to form possible partnerships and collaborations.


Interview

Keshaun Bailey, Founder/ CEO

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B.Rich The Brand

B.Rich The Brand

Westbury, NY, US

Business Website: https://www.brichthebrand.com

Year Founded: 2020

Number of Employees: 2 to 10

B.Rich The Brand is an up and coming, black owned lifestyle luxury streetwear brand, established in 2021, based in NY. As you're striving to achieve your dream idea of a "rich lifestyle," we want you to be fashionable while doing so! We are a lifestyle brand that is based on nothing but positivity, motivation, and inspiring others to chase their dreams all while being fashionable! "Rich" is whatever you perceive it to be, and I believe we all deserve to live a rich lifestyle. - B.Rich