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ALDI employs a three-pronged strategy to ensure business success which aligns with the Triple Bottom Line concept. It is a holistic view of doing business that attempts to balance people, profit, and the planet.
Trent Daugherty, Store Manager said: “By the selection of this business model ALDI is able to maintain low operation cost and pass the savings on to the consumers with low price food.”
ALDI focuses on selling the most commonly purchased grocery items rather than giving consumers an excessively wide variety of product choices The list of innovations is long.
Karl and Theo Albrecht, the brothers that founded ALDI, learned the grocery business from their mother, Ana Albrecht. They were motivated to succeed in the grocery business in order to avoid following their father into the mining industry. Their father developed a disease after working in the mining business for many years. The brothers' main goal in the grocery industry was to sell products of the highest quality at the lowest price. Their first ALDI motto was, "The best quality at the lowest price".
The brothers' drive to keep costs as low as possible is what spurred them to develop the innovative ideas that ALDI employs to keep its food costs low for consumers.
The most important community advantage of ALDI is its extremely low prices for high quality organic food. The majority of Americans struggle when grocery shopping due to the high cost of life in the USA. ALDI’s low prices for organic and natural foods will allow many Americans to improve their diet without breaking their wallets.
Other community benefits of ALDI stores include good pay for employees with proper job security, and using local suppliers when possible. Interview quote: “ALDI attracts employees who are impressed with the company’s philosophy, culture and share its values." Interview quote: “ALDI believes in supporting local business and while some of our items are imported, most of the produce is bought from local farmers. This is another way of ensuring that consumers are getting fresh food.”
Lastly, many of ALDI's innovations are beneficial to the environment, such as not giving out shopping bags, the Little Green Box initiative*, smaller store sizes, and their use of recycled materials for product packaging. *Recycle labeling that includes the % of recycled material in the packaging.
The list of business benefits is long.
The company reduces its environmental impact in comparison to traditional grocery stores through its various initiatives.
These initiatives include not providing shopping bags, building smaller stores, using recycled materials for product packaging, the Little Green Box campaign, and reducing the use of shelf materials.
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Trent Daugherty, Store Manager