Cover

A small step in Big Ocean

Siklus

8. Decent Work and Economic Growth 12. Responsible Consumption and Production 14. Life Below Water 17. Partnerships for the Goals

Overview

Siklus is in the business of delivering refills of daily liquid consumer items to your doorstep. Siklus began operations in Indonesia in 2020. Siklus, a door-to-door delivery service for everyday-use consumer products started by Jane Von Rabenau, was the first of its type in Indonesia. That is a mission-driven company that promotes a circular economy by reducing single-use plastic and allowing people to purchase ordinary home items in a new and unusual way. The goal of the company is to help retail customers reduce the amount of trash they make.

The company's tagline is "Save money while protecting the earth." According to the survey, single-use plastic in Indonesia generates 45% of the waste. Siklus aims to decrease plastic pollution while also reducing product prices for retail consumers. Consumers may order cleaning goods, bath and beauty products, and other bite-sized items through the refill delivery service, which allows them to recycle their own clean bottles. This company is positively influencing product consumption.

Author

Avinash A

Avinash A

School

IPMI International Business School

IPMI International Business School

Professor

Amelia Naim Indrajaya

Amelia Naim Indrajaya

Innovation

Every year, millions of tons of plastic are discarded, destroying our globe. Indonesia stands at second place, wreaking havoc on the ecosystem. Ms. Jane mentioned in her videos an eye-opening fact about the pollution problem. "Only 5–10% of the plastic that goes into our recycling bins is really recycled," she explained. "This is not sustainable, and we, as a community, must adjust our purchasing habits." Everyone in society should understand that we must all play a role in promoting sustainability and be willing to make changes to avoid environmental harm.

Ms. Jane is from Germany and is passionate about environmental protection, and she explained that her company's innovation concept "began with a self-commitment to eliminate waste." This idea came to her mind when she was traveling to the Philippines, India, and Indonesia. And she saw that single-use plastic was being used a lot in Indonesia specifically. Due to this, the life under the sea is becoming severely affected and the river water has become polluted. That's when the thought of filling the water bottle that she used to see in the Philippines came to her mind. She thought "why not go door to door to refill liquid products into the bottles?" so that the plastic bottles can be reused, benefiting the environment.

A small step in Big Ocean

Inspiration

Ms. Jane von Rabenau's innovative company is inspiring because it reflects her commitment to social and environmental sustainability. Siklus dietary supplements meet the United Nations Sustainable Development Goal 12, which aims to achieve responsible consumption and production. It's inspiring how Ms. Jane von Rabenau and her team have persevered in recognizing the need for sustainability.

Ms. Jane von Rabenau has put a lot of effort into planning and designing her unique online and app platform. It opens up its online/app platform to provide essential refill delivery services for the Indonesian people to promote sustainable development. 6. Supplementary services have a positive impact on the social environment. She inspires me to do my part to support sustainability and, through her innovative business, enables the many consumers who shop on her platform to do their part too.

Overall impact

Siklus Refiling Delivery Service has developed a solution that enables people to support the zero-waste movement by being more environmentally friendly. This business is potentially scalable as it has proven to provide a way to be a responsible consumer that benefits our environment. Ms. Jan von Rabenau's innovative ideas have the potential to spread widely to other states and countries, as we all face similar environmental threats.

This business has a net positive impact as it increases economic prosperity. In addition to the financial success of the Siklus refill service, customers who patronize the business also see an economic boom, and they save money because they only buy refills when they don't refill often. Siklus's refining services continue to have a big effect on making the world a healthier place and getting people to join their movement.

By looking at this business model, many big FMCG companies tie up with Siklus to deliver their products without harming the environment.

Business benefit

Ms. Jane opened her business in 2020, which is credited with its noble objective of fulfilling an unmet need for consumers. Ms. Jane reports that she now has over 30 staff and over 30+ delivery people and is a profitable retail delivery services business. The business concept is quite simple: making people aware of the environmental benefits of using a single-use bottle multiple times is a purification service. In this, customers select the brand and product through the app or website, then the driver of Sicklus brings that product to the customer and refills its empty bottles, then by brand, by product, and by weight. Customers can easily make payments online or offline at any time.

Piecemeal from this, Siklus ties up several big brands to come and work with them in this environmentally friendly business model to cover Indonesia's ocean life. In which case, the big companies offer some discounts to the customers for ordering products through Siklus. At the same time, Siklus also provides some discounts on delivery charges. Easily, this innovative refiling delivery business has enjoyed success and continues to grow as more and more people realize how important it's to live a green life.

Social and environmental benefit

Siklus Refilling Delivery Service recognizes that the garbage we create has a detrimental influence on the environment, and the fact is that while many people recycle, not all of it is designated for recycling. This trash pollution, particularly from plastic garbage, has impacted animals and our rivers by providing breeding habitats for numerous viruses. In addition to the Siklus refilling delivery service, which helps to achieve UN Sustainable Goal # 12, it also helps to achieve UN Sustainable Goal # 14, Life Underwater, which addresses the usage of plastics. The aim is to reduce pollution in our waterways. are dumped, degrading water quality and harming marine life.

"Slowly but surely, we are reducing waste and diverting a lot of items that commonly go into landfills and waterways," says Ms. Jane proudly. His business efforts are clearly positive in helping society and the environment. She says, with pride, that her business has "saved more than 10,000 bottles from going to landfills." Congratulations to Ms. Jane and her team on your wonderful, innovative, prosperous business.

Interview

Laksamana Sakti (Alif), Head Of Operation

Photo of interviewee

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Siklus

Siklus

Jakarta, Jakarta, ID

Business Website: https://www.siklus.com/en/home

Year Founded: 2020

Number of Employees: 51 to 200

Siklus, a door-to-door delivery service for everyday-use consumer products started by Jane Von Rabenau in 2020, was the first of its type in Indonesia. It is in the business of delivering refills of daily liquid consumer items to your doorstep. It is a mission-driven company that promotes a circular economy by reducing single-use plastic and allowing people to purchase ordinary home items in a new and unusual way. The goal of the company is to help retail customers reduce the amount of trash they make.

The company's tagline is "Save money while protecting the earth." According to the survey, single-use plastic in Indonesia generates 45% of the waste. Siklus aims to decrease plastic pollution while also reducing product prices for retail consumers. Consumers may order cleaning goods, bath and beauty products, and other bite-sized items through the refill delivery service, which allows them to recycle their clean bottles.