A journey from 10+ to 100+

Medini - The Eco Store

3. Good Health and Well-Being 11. Sustainable Cities and Communities 12. Responsible Consumption and Production 13. Climate Action 15. Life on Land

Overview

Mrs. Tanuja Divker is trying to bring eco-friendly products to make customers eco-conscious and meet sustainable development goals.

She sells multiple organic products and inexpensive handmade crafts to increase awareness and responsible consumption in Mapusa.

Authors

Vaishakh Garg

Vaishakh Garg

Amba Kamat

Amba Kamat

vatsal kelaiya

vatsal kelaiya

Shubham Bhadauria

Shubham Bhadauria

Sarthak Baluni

Sarthak Baluni

Ritwit Singh

Ritwit Singh

Girish Khatri

Girish Khatri

School

Goa Institute of Management

Goa Institute of Management

Professor

Divya Singhal

Divya Singhal

Innovation

Medini is a comprehensive store with a large variety of eco-friendly products, including single-use bagasse food containers, organic body care essentials, jewelry, handmade wooden crafts, and more.

This store also aims to make customers eco-conscious by substituting disposable plastics with steel straws and bamboo toothbrushes. To achieve the UN SDG of good health and well being, the store promotes and sells reusable sanitary pads as well. Medini is also well-known for cotton and jute customized bags available in different shapes and sizes, which is a step towards achieving the Sustainable Development Goal of sustainable cities and communities.

A journey from 10+ to 100+

Inspiration

Mrs. Divker deviated to a plastic-and-chemical-free lifestyle after learning about the alarming effects of them. However, she realized that it is difficult to source these in Goa. So, she committed herself to increase the outreach of eco-friendly products to eco-conscious consumers.

Many individuals who are passionately involved in an eco-friendly lifestyle motivated her to embark on this venture, such as architect and urban designer Saritha Sudhakaran, the curator of the wasteless group in Goa. She finds support in her friends, family, and, most importantly, the clients for continued motivation throughout.

Overall impact

Because her shop is situated in Goa, one of India's biggest tourist spots, she is doing her level best to promote the image of a sustainable and environmentally friendly India to the entire world.

Also, within India, promoting better materials will bolster the health of the country for future generations. This has been best put by Mrs. Divker herself when she said, "Well to me personally it has been a pleasure to meet like-minded people not only from Goa but different parts of India and out of India too."

Business benefit

The innovation is an eco-friendly product that works as a marketing strategy in itself since it catches the eyes of the growing number of environmentally-conscious consumers.

Also, it caters to a large variety of consumer demands at a reasonable price due to being a one-stop-shop. Plus, it attracts people with a certain high status with customizable options, which helps generate revenue overall.

Social and environmental benefit

The products available in this store are all eco-friendly. So, on a broader societal level, this business's mission is to majorly reduce the single-use of plastic and persuade people to develop an eco-friendly lifestyle.

The goal of this innovation aligns with the views of building a sustainable community and ensuring the health and well-being of people and future generations.

Interview

Mrs Tanuja Divker, Store owner

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Medini - The Eco Store

Medini - The Eco Store

Mapusa, GOA, IN

Business Website: https://actforgoa.org/directory/name/medini-the-eco-store/

Year Founded: 2019

Number of Employees: 2 to 10

This store was started with the vision & mission to reduce the single-use of plastic and create an eco-friendly living habit at an excellent price. It is truly a one-stop-shop, where you’ll find a variety of high quality, eco-friendly products, such as handmade wooden craft, single-use bagasse food containers, organic body care essentials, jewelry, and many more. The key products are jute and cotton bags, which can be customized in different shapes and sizes.