Innovation

Providing quality entertainment services at its core, Spartan’s Media has started in 2015 at Vizag. The company has organized events like Vizag Going Pink – 2018, The Wedding House - Vizag, International Fashion Week, CPL 2017, and Pratibha Singh Baghel - Live in Concert.

The goal is to create a cultural impact which enhances well-being of the people through overall development of an individual. It conducts cultural events such as marathons and fitness camps to convey importance about health and fitness. It conducted marathons at Vizag , Hydrabad and Amravati.

Women empowerment has become a significant topic of discussion in development and economics. It can also point to the approaches regarding other trivialized genders in a particular political or social context. "Vizag going pink" fit women for fit families was organised to prove that women are equally fit as men. Amaravati Goes Pink is another initiative to encourage women to take more care of their health by adopting active lifestyle and making healthy choices. It is a women exclusive run that helps us build a stronger PINK community.

To promote local cuisine it organised 3-day Telangana food festival in Hydrabad which was attended by large audience. It also had traditional dance performances by locals to portray their culture.

Inspiration

Kanthi Dutt, CEO & Founder of Spartans Media, while he was 14, visited Hyderabad during his vacation and attended an event of a scale which usually happens in Tier-1 cities. The event provoked him the thought of setting up an entertainment company which brings high level entertainment services to Vizag and create a cultural impact. Along with creating cultural impact he wanted innovation.

Isolating innovation from mainstream business can produce a dangerous cultural side effect. Creativity and leadership can be perceived as opposites. This artificial disconnect means that innovators often lack the visibility and clout to compete for the resources necessary for success. Only when innovators operate with the credibility of leaders will innovation become a productive part of everyday business.

It’s one of the toughest challenges an executive faces and he also faced the same issue: How do you get your people to think creatively—to challenge the status quo—while still keeping your everyday operations running smoothly? Innovation is not like most other business functions and activities. There are no reliable templates, rules, processes, or even measures of success. In a sense, each act of innovation is a unique feat, a leap of the individual—or the collective—imagination that can be neither predicted nor replicated. Innovation, in short, is anything but business as usual. Considering this , he started the company in 2015. He said “One of the hardest things about innovation is getting people to accept that the way they work just might not be the best.

Overall impact

The company has successfully conducted events till date and this has re-positioned Vizag as a place where entertainment events can be organized on a large scale. The culture of the city has been impacted and interest towards arts & music has grown. Also, the company has provided a platform to the local people to showcase their talent and grab opportunities.

At its core, the events have showcased the rich and diverse culture of the region and at same time served as a platform for people to display their qualities, thereby unearthing unique and different talent.

Their effort has also resulted in creating awareness of fitness and healthy living among the people of Andhra Pradesh and Telangana.

Business benefit

Started with the aim of providing quality entertainment services, the company has grown from organizing small scale events to crowd pulling events on a large scale in Vizag.

Starting with one person, Kanthi Dutt, CEO, the company is currently operating through an office in Vizag which has got its in house event management team. In the recent times the company has expanded its footprint to Amaravati and Hyderabad, the capital cities of both the Telugu states in India.

Further, the company has invested in building its own entertainment website Grab My Tickets, which is a one stop solution for ticket booking of various events happening in 5 locations in India. The success of these events organised over the past three years has increased the number of people attending the event.

Social and environmental benefit

By providing quality entertainment services to the people of Vizag, Spartans media has created a cultural impact and changed the way how people perceived entertainment. By conducting numerous events, these events have attracted the people of vizag to experience different cultures and traditions over the past three years. It is also recreating the local experiences among the people.

It also raised interest towards arts and music in the minds of people by hosting the top singers and artists to conduct shows. The company has promoted fashion by conducting fashion weeks, promoted fitness through marathons and arts and music through various live concerts.

More and more people are investing their time in daily fitness regimes knowing its importance. The traditional events conducted are also attracting tourism in the state. This has ultimately resulted in the overall building of the personality and thus, well-being of the people along with sustaining the cities and communities.

Interview

Kanthi Dutt, CEO