Jiacheng Zhang
Abhivira Akshay Singh
Case Western Reserve University - Weatherhead School of Management
Chris Laszlo
Megan Buchter
Gabriela Cuconato
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Emulait has developed the world's first bionic bottle designed to mimic the breastfeeding experience. Their goal is to bridge the gap between breastfeeding and bottle-feeding and provide infants with a more natural, comfortable, and safer bottle-feeding experience. Emulait's goal is to help families provide their infants with the best possible feeding experience by customizing bottle nipples to mimic breast milk, enabling them to make a smooth transition between breastfeeding and the bottle. This solution helps our employees achieve the Sustainable Development Goals (or SDG's) related to health and well-being and responsible consumption and production.
Emulait has created the world's first biomimetic baby bottle, which mimics the feeling of nursing. This ground-breaking idea was created in 2023 by entrepreneur Shilo Ben Zeev, who was motivated by his own family's feeding issues.
With a background in medical technology, Ben Zeev saw the potential of sophisticated materials and design to improve health and well-being. Emulait worked with professionals in design, baby feeding, and maternal health to produce a bottle with the form, elasticity, texture, and feel of a mother's breast.
The Emulait bottle is a science-based solution built with data, proprietary technologies, 3D scanning, and FDA-approved medical-grade materials. It has a soft, flexible nipple that resembles the suppleness of a genuine nipple, promoting normal suckling and oral development. The bottle is available in a variety of flesh tone colours and nipple shapes that resemble the mother's breast, facilitating bonding and a smooth transition from breast to bottle feeding.
Emulait's goal is to enhance prolonged breastfeeding, reduce nipple confusion, and give babies and families with a comfortable, responsive feeding experience by minimising the disparities between breast and bottle. This unique approach supports the United Nations' Sustainable Development Goals, notably SDG 3: Good Health and Well-Being, by encouraging good newborn feeding practices and improving mother and child health.
Emulait was founded after creator Shilo Ben Zeev's personal experience with nursing issues with the birth of his first daughter. As a serial entrepreneur with a background in health entrepreneurship, Ben Zeev was well aware of the issues that new parents confront in the early stages of parenthood. This personal experience prompted his desire to create an innovative tool to assist these families.
Ben Zeev recalls that his idea came about when he witnessed his wife struggle with nursing after their first baby was born eight years ago. As a father, he understood this hardship and recognised that there were few options on the market that could truly assist new parents." He intends to bridge the gap between nursing and bottle-feeding by creating more natural and comfortable feeding solutions, allowing every family to give the optimal feeding experience for their infant.
Meanwhile, Emulait's marketing staff stated a similar desire and determination: "We want to assist every mother with our products so that they can provide a more comfortable breastfeeding experience for their children." We understand how difficult it may be to transition from nursing to bottle-feeding, but we think that our creative solutions can help families provide their kids with the finest nutritional and feeding experience possible.
Short-Term Effects
Since its inception, Emulait's biomimetic bottle has gained popularity among families looking for a more natural and comfortable bottle-feeding experience. Numerous parent testimonies and reviews emphasize how the bottle's soft, elastic nipple and skin-tone color's have helped their kids move easily from breast to bottle, reducing nipple confusion and encouraging bonding.
Early adopters reported better feeding experiences, with infants displaying less fussiness, gas and colic than with standard bottle systems. Preliminary research undertaken by Emulait in partnership with pediatric feeding professionals has revealed that the bottle's shape promotes correct oral development and suckling habits, akin to breastfeeding.
Long-Term Impact
While long-term data collection continues, Emulait's innovation has the potential to improve newborn feeding habits and mother health on a worldwide scale. The biomimetic bottle, by delivering a more natural and responsive feeding experience, may help to boost breastfeeding rates and duration, in line with the World Health Organization's recommendations for exclusive breastfeeding during the first six months.
Furthermore, Emulait's solution has the potential to have a significant impact on maternal mental health and overall family well-being by assisting families with their feeding adventures and boosting bonding. As more families use this novel approach, longitudinal studies can offer insight on how it affects newborn development, maternal-infant bonding, and long-term health consequences.
Emulait's commitment to diversity and inclusivity, catering to families from all backgrounds and circumstances, is also consistent with the United Nations' Sustainable Development Goals, particularly SDG 10: Reduced Inequalities, which promotes equal opportunities and empowers all families in their feeding journeys.
Emulait's unique biomimetic infant bottle has brought considerable benefits to the company since its inception. Emulait has produced the world's first bottle engineered to completely simulate nursing, opening up a new market and a unique product category that meets an unmet need for families moving from breast to bottle.
The bottle's innovative design, which is supported by research and adapted to individual moms, has struck a chord with parents looking for a more natural and responsive feeding experience. This has resulted in strong sales and revenue growth for the firm, with demand exceeding original expectations.Emulait has swiftly extended its product range to include diverse nipple forms and skin tones, boosting sales and grabbing market share.
Furthermore, Emulait's commitment to help all families on their feeding journeys has created new investment opportunities. The firm has received money from impact investors that support the United Nations' Sustainable Development Goals, particularly those related to maternal and child health, as well as diversity and inclusion efforts.This infusion of finance has allowed Emulait to ramp up production, grow its personnel, and engage in R&D for future advancements.
Emulait has enhanced staff retention and recruited top talent in the design, engineering, and maternal health industries by prioritising employee well-being and cultivating a creative culture. The company's dedication to empowering families and honouring diversity has instilled a sense of purpose in its workers, resulting in high job satisfaction and a collaborative work atmosphere that fosters innovation and problem-solving.
Promoting Breastfeeding and Infant Health
Emulait's bottle, which closely mimics the nursing experience, promotes healthy suckling patterns and oral development in newborns. This natural feeding experience can help to boost breastfeeding rates and duration, in line with the World Health Organization's recommendations for exclusive breastfeeding during the first six months. Prolonged breastfeeding has been shown to give various health advantages to newborns, including enhanced nutrition, infection prevention, and a lower risk of obesity and chronic illnesses later in life.
Supporting Maternal Mental Health
Emulait's objective to empower families on their feeding adventures and encourage parent-infant connection can improve maternal mental health. Emulait's solution may help minimise stress, worry, and feelings of inadequacy that new moms typically face by minimising the problems involved with transferring from breast to bottle and encouraging a comfortable feeding experience. This can help to boost general well-being and strengthen family relationships.
Promoting Inclusivity and Diversity
Emulait's commitment to celebrating diversity and assisting families of all backgrounds and circumstances aligns with the United Nations' Sustainable Development Goal 10: Reduced Inequalities. Emulait supports fair opportunities and assistance for all families, regardless of background or identity, by providing a comprehensive and effective feeding solution. This might lead to a more fair and inclusive society, benefiting both individuals and communities.
Emulait's biomimetic bottle benefits babies, mothers, and society as a whole by promoting sustainable and inclusive practices that are consistent with global development goals.
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Ariel Horn, Alexis Alban, Director of Brand Integrity
Emulait is a company that has developed a groundbreaking biomimetic infant bottle that replicates the sensation of breastfeeding. Their goal is to assist families in providing the best possible feeding experience for their children, whether via breastfeeding, bottle feeding, or a combination of the two. Emulait promotes diversity and strives to help all families, including mothers, fathers, single parents, same-sex parents, adoptive parents, and caretakers, navigate their unique feeding journeys. Emulait's bottle, with its intelligent design based on research and sensitivity, offers a nursing-like choice for helping infants transition gently.