Ariel Kamin
Roberto Roa Florentin
Pontificia Universidad Catolica Argentina
Aleandra Scafati
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Sabe la Tierra uses a successful, triple impact business model: economic, social and environmental, where making money is the result of generating jobs, inclusion of the local community and respect for people and nature. The social purpose is to promote the paradigm of sustainability by offering opportunities for dialogue between producers and consumers.
As a brand, Sabe la Tierra, has become well known in Argentina for its high quality markets and produce. But Sabe la Tierra goes far beyond where other markets stop, offering instructions on creating vegetable gardens, composting, sustainable food and recycling, as well as music, yoga workshops and many other community gathering events.
Sabe la Tierra can create these natural and sustainable markets wherever the population and production conditions are available.
Through her creative entrepreneurship, Angie Ferrazzini, invites us to join the paradigm shift by which we produce and consume food by returning to those days when a visit to the local market was an educational, entertaining and community building experience.
Build the change: Sabe la Tierra seeks to build an alternative and improved way of life, a more sustainable life through our daily actions. We can make the changes ourselves. At a time when we are offered more and more processed foods, Sabe la Tierra connects us to local producers who can show us how they grow their food and why it is healthier.
Angie Ferrazzini adjusted her business plan to share her knowledge, offering opportunities to replicate her success by allowing others to open Sabe la Tierra markets with a social franchise. The franchise idea is aimed at anyone who wants to generate jobs and impact the community with a market that supports small producers and allows consumers to purchase healthy food. For Angie, the possibility of becoming a reference person for change in the community is much more valuable than any of her business successes.
When someone buys at a market like Sabe la Tierra, they are supporting the work of local families while educating their own children. Sabe la Tierra is not focused on mass consumption but instead prioritizes a "conscious consumer". The business model stresses the importance of using and respecting the planet's resources and biodiversity and establishes relationships with local communities to spread that message. Sabe la Tierra believes in the importance of promoting sustainable development through the work of people who share communities, life experiences and a respect for the environment.
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