Innovation

The company, part of the Campo Inglés aquaculture integration unit, has innovated by using solar energy to transport the water used in tilapia production to the sugarcane harvest. This seeks a better world, fulfilling the goals of underwater life and responsible production and consumption. This creates a positive impact within the company, as it fosters motivation for achievement and adherence to the company's values.

These actions lower turnover; lower costs due to the energy savings with solar panels, greater attention from young people to know their impact and their values ​​in addition to helping healthy eating by producing tilapia that gives protein to the people who consume it and in turn generates responsible production and consumption. It helps people with their economy by offering an alternative to meat but with higher nutritional values. ​​In addition to avoiding excessive consumption of meat we can conclude that there is a positive environmental impact of the aquaculture field integration unit company.

Inspiration

First, the leader conducted a market study in which he analyzed business opportunities, while ensuring that he "would not harm the environment or its surroundings," including his potential employees. Based on this, he realized that tilapia fish was an excellent opportunity to enter that market, as it has greater nutritional value than meat.

Furthermore, tilapia production is easier and more accessible, but this is because it is widely known that fish lay more eggs than animals when raising their young, making it much more profitable and lowering production costs.

The entrepreneur found an opportunity to contribute to water conservation by reusing the water used in the company's production. For example, in tilapia production, when it is extracted from the water for sale, the remaining water is used to irrigate sugarcane. This generates a greater positive impact on the environment. This makes it attractive to young people looking for companies that contribute to the environment through the Sustainable Development Goals. In addition to living up to their values ​​and taking care of their employees, they could achieve greater profits, as young people, seeing the impact, would support them by buying tilapia.

Overall impact

The short-term effects were very noticeable since the main goal of installing the solar panel system was to reduce the costs of the energy used, since maintaining an artificial ecosystem is very expensive, so they decided to implement this innovation as a strategy to reduce costs and also to obtain a way to stand out from other companies that are also dedicated to aquaculture. This strategy is also scalable since in some places the sun can also be used as a source of clean energy. Tilapia production can be carried out in several different areas as long as the environment is the best for tilapia.

On the long-term side, it is the impact it has on planet Earth since reusing water generates less expense when irrigating the canes. However, this savings in water costs has a greater positive impact when looking at the long-term impact since the difference becomes much greater over time. Another positive impact of this innovation is the reputation and image of the company as it grows. Small details for large companies become huge details for the company. Being a micro enterprise does not discourage them since they know that the positive impact is made with small actions by people, but if it is by a company, regardless of the size, this impact is significant for the earth and finally, the main evidence is the recognition itself, environmental impact and profits.

Business benefit

Thanks to the company's innovative use of solar energy, instead of wasting water by exchanging it for artificial tilapia ecosystems, it is reused to irrigate sugarcane, making the most of every drop. This reduces energy costs thanks to the use of solar energy. As for water, they don't have to worry about it being wasted, as it is used to irrigate the sugarcane.

By meeting the objectives of underwater life and responsible production and consumption, there will be positive consequences since young people of the generation Z are looking for a company that cares about the world and not just about generating profits regardless of the damage they cause, and thanks to the fact that generation Z is very important in the world of work due to talent, in addition to the fact that generation Z has the particularity of having an effect on past generations that are generation X and generation Y but it can also have an effect on future generations such as generation Alpha and generation Beta, this effect causes generations to primarily prioritize their mental and physical health, values, ideals, value and appreciation of the employee in addition to caring for the environment. Thanks to the aforementioned aspects the company obtains greater value, lower costs, popularity among young talent and higher profits

Social and environmental benefit

As we have said before, the Campo Ingles aquaculture integration unit company has the innovation of using solar energy to transport water from the tilapia fish ecosystem to a sugarcane plant, but let's specify how it benefits the environment and society. On the part of society, they are offered an alternative to meat but with more protein and less expensive, which helps household economies. In addition, being a growing company, it offers job opportunities  contributing to a small economic growth in their surroundings. But this is only one impact. 

There are also impacts on the environment since reusing water reduces water consumption in their locality. But that is not all on the part of the reused water since the water when it reaches the sugarcane helps to fulfill different uses such as the production of paper and animal feed. There is also the positive impact on the environment by using solar energy. To begin with, this  reduces the energy used by the company, which causes less expenditure of resources, renewable resources from the earth, in addition to helping society by promoting the use of renewable resources such as energy and in turn also promoting the reuse of non-renewable resources.

Interview

Sergio Lugo Barenque, aquaculturist

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