Alfaris Alwyni
IPMI International Business School
Amelia Naim Indrajaya
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Tungku Artisanal is a local family business focusing on organic coconut sugar that was founded by Nunnette Martam who started to build the brand when accompanying her husband, Budi Saptoadji on his business trip to Onje, Purbalingga, in late 2019.
Compared to sugar cane, the lower glycemic index of Granulated Coconut Sugar is healthier. This sap is boiled in medium heat to remove water content in order to produce caramel-colored coconut sugar and has a similar flavor to brown sugar Granulated Coconut Sugar. It has several advantages compared to the Mold Coconut Sugar. During the production process, it has to be free of chemical content, has more hygienic and mineral salt, has a richer nutrients and vitamin A and has a low calorie. It has a distinctive aroma, easily soluble, very suitable for the food industry and for daily sweeteners.
In late 2019, Nunnette started to grow the business by involving her children: Karim Adjiperdana, Sharinka Chandrastari, and Chika Wulandari to manage the business thoroughly. The business focuses on organic coconut sugar with luscious caramel flavor, sweet aroma & soft crumbly texture. The low glycemic index will help you maintain your blood sugar levels, a healthier choice indeed! It is a certified organic farms in Mount Slamet, Central Java. This farmer’s homemade sweetener made from coconut trees in Onje, Purbalingga were carefully processed to become golden brown crystal that is perfect to go with your meal, beverage, snacks, desserts, cooking, baking, and anything you can imagine.
Compared to sugar cane, the lower glycemic index of Granulated Coconut Sugar is healthier, so this commodity is very popular in the international markets such as in Europe, America, Australia, and North Asia. Granulated Coconut Sugar is produced from coconut flower sap collected from the top of the coconut tree (Cocos Nucifera).
The story begins with a farmer named Nuryanto with his wife Samirah, a home-based coconut sugar producer in Purbalingga. Budi, who is also part of PT. Giyad Primasin is appointed to analyze the production of coconut sugar.
The family has been consuming coconut sugar produced by Purbalingga for a long time and experienced the distinctive taste, health benefits and variety of product uses.
Seeing the harmonious family cooperation between Samirah and Nuryanto, they were inspired to start a home-based business (PIRT).
Starting from the inspiration of the Purbalingga family, they recommended a support to other local farming families and brought that inspiration home to other families in the form of Tungku Artisanal products. Always supporting the action of awareness in consuming (Conscious Consumption), Artisanal Furnace comes with products that share information about physical, mental and environmental health.
Born from a small family business, Tungku Artisanal has not only succeeded in connecting Purbalingga's products with consumers in Jakarta, but has expanded its B2B network, where family colleagues who are active in the cooking business in the home industry class, also make Tungku Artisanal's coconut sugar product as a basic ingredient in their food recipes. With this, Tungku Artisanal has succeeded in creating a healthy and flowing business chain.
The company has always use the Local Farmers as the main suppliers. It has improved the economic life of the Purbalingga farmers by making their main products the basic material for selling Artisanal stoves. Knowing that there is an increase in income, with the ordering of crystal sugar, therefore the habit had changed. Before farmer families often produced printed coconut sugar with a much smaller profit than crystal sugar, and now PT. Giyad Primasinergi (Coconut sugar certification) is also responsible for ensuring adequate kitchen facilities and education to produce the crystal sugar in the production process of the farmer families.
The Artisanal Furnace actively develops and transmits knowledge around Conscious Consumption. Where the information seeking aspect comes from their curiosity about a healthy lifestyle enhanced by physical, mental, and environmental health. Actively collaborating with several figures and communities, Tungku Artisanal also supports independent actions that raise issues around carbon footprint, consumption of local products, as well as reducing plastic use.
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Sharinka Chandrastari, Business Owner
Sharinka Chandrastari, Business Owner
Tungku Artisanal is a local family business in Jakarta, Indonesia. Currently focusing on organic coconut sugar, farmers’ homemade sweetener made from coconut trees in Onje, Purbalingga. Creating the opportunity to promote a healthier lifestyle, the family believes to embark on a journey in building the heart of every home. By working in peace, the main goal is to deliver what they believe by connecting the product with continual improvement in maintaining a healthy mind, body, and soul.