Innovation

Innovation is an environmentally friendly product for cleaning surfaces and has evolved to be a sustainable product, giving the product solutions for cleaning and preserving the environment, protecting the environment by reducing harmful chemicals and adopting recyclable packaging.This innovation is characterized by providing safe products to the environment for those interested in preserving the environment. Innovation arose from the company's values and also the discovery that the market needs environmentally friendly products. 

The founders of the company noted that customers want environmentally friendly products. Because of this, they tried to develop and work on sustainable products, preserving the environment at the same time with good quality and high performance.

This innovation involved three founders, José Antonio Ortiz Figueroa, Xavier Alarcón and Antonio Ricard, developed environmentally friendly products, achieved the objectives of the company, managed the company's enterprise, and Xavier contributed to the distribution of products and customer building, António fills human resources insurance, all the team worked beautifully to create market change through sustainable products. Innovation is linked to a goal in the company where their goal was to promote social and environmental responsibility, as the company ARO is interested in improving the environment.

"We wanted to put environment and sustainability at the heart of our work from the outset, asking ourselves not only what world we would leave for our children, but also what children we would leave for the world."

"We have not lost direct contact with customers... Direct contact with them is of great importance.

"Business Innovations For Global Good"

Inspiration

The idea for ARO evolved from the shared values among its founders and deeper insights of the market. Initially, one of the company's founders, Xavier Alarcón, already had a portfolio in the city for cleaning products. His experience uncovered a gap in the market for sustainable products. This initial insight sparked a conversation about starting a company that offers a broader range of cleaning products but focusing on commitment to the environment as well as the people themselves.

Once the deal was closed, the partners invested in a big warehouse and a production lab, allowing them to discover new and more efficient approaches to sustainable practices. These included designing strategies to reclaim and reuse specific bottles for specific chemical products, carrying routine visits to the factories suppliers’ in order to make sure their processes are sustainable, consistently experimenting on new sustainable products and lots of research for the most eco-friendly products. Although this was aligned with some challenges as mentioned in the interview, the continuous commitment to innovation and environmental responsibility positioned ARO ultimately in the market.

The founder’s primary motivation for ARO’s innovation arose from the need to develop environmentally friendly cleaning products that would minimize environmental impact while satisfying the market demand for sustainable alternatives. The aim is to reduce chemical waste, lower the ecological footprint, and promote responsible consumption practices.Additionally, another motivation of the innovative company was to ensure customer trust and safety. By designing products with lower chemical risks and reusing materials, ARO aims to promote environmental protection and ensure product safety. This approach met the increasing consumer demand for sustainability and aligned with the founders vision to create a lasting positive impact on society and the planet.

“I think the main motivation that drive me was the values that the three partners discussed. These revolved around the fact that our main value would be its people. This, and that we would be a business ecological products that cares and fights for the environment.”

“We thought a lot about the idea of, not only what world are we going to leave our children -, but what children are we going to leave our world with.”.

Overall impact

ARO’s innovations have a significant impact on the business, establishing a very unique position as an eco conscious and strong loyal brand. Prioritizing sustainability by reusing bottles and chemically developing solutions for clients, achieving bigger customer engagement and cost efficiency. These efforts determine long term profitability, with the clients more captivated as committed to responsible business practices.

The societal impact that ARO is committed to responsible consumption. Educating clients on the safe, sustainable use and practices of the chemical to encourage greater environmental oversight. The focus on building close and trusted relationships allows clients to see that ARO is not just a supplier, but a partner in sustainability.The contribution to waste reduction and better resource management is one of AROs top goals. The reusable bottle for example, cuts on plastic waste and safe chemical formulas reduces environmental harm from overuse or improper handling. These efforts align the company with global sustainability, and an eco-friendly model.

Within the short term, the innovations require significant investment. From product testing, research, and client education. This being said it quickly enhances AROs reputation, leading to more opportunities to lower investment costs. The long term efforts are to be a sustainable and a profitable business. The impact of the rise in clientele base, and positive feedback increase these relationships and practices having projected company growth.

"It is incredibly important to maintain a close relationship with the client… Everything is a challenge, and it is super exciting when you go out with the purchase order."

“We wanted ecology and sustainability from the beginning… not only what world are we going to leave our children, but what children are we going to leave our world with.”

“With innovation, we seek to have products that when you sell them, the customer will pay you what they are really worth… to make sure that our products are safe, even from the point that comes before us.”

Business benefit

ARO’s innovative cleaning solutions are immensely beneficial to its success. They have always strived to make a sustainable and environmentally conscientious product, which has further proven that they are a company rooted in sustainability. These innovations not only improve the company’s ability to sell and market their products, but highlight the extent to which they are willing to go for the safety and protection of our environment.

This innovative approach had a profound potential impact: 

Net Positive Impact: Through their environmentally conscious practices, ARO has made a positive impact on the environment, promoting a cleaner, safer ecosystem. They have not only been net neutral in their approach; they have actively contributed to the health of the environment, ensuring that their products support the well-being of both their customers and the planet; as well as actively reassuring that the client’s use of their own products is measured. 

Full spectrum flourishing: By integrating sustainability into every aspect of their business and seeking for partnerships with the community, ARO has fostered an inclusive culture that benefits everyone - from employees to customers to the environment. This approach reflects a belief that true success comes from creating value for everyone, not just profit.

Radical Innovation: ARO’s initiatives, such as the bottle reuse program and sustainable product testing, have addressed not only environmental issues but also public health concerns. They have also set new standards for sustainability in their industry.

These approaches adopted contribute to constant company growth. Dealing with business to business or business to consumers, the retention of sustainability is impactful. With the approach, it enters an older market with a new view. Customers, employees, and in trade businesses have a great balance of well being being while dealing with ARO. The constant innovation and practices truly allow for more opportunities to expand.

Social and environmental benefit

From the beginning, ARO has known that its value would lie in the people it helps serve and educate every day. ARO educates clients on the safe, sustainable use practices for their products to ensure proper responsible and environmental use. Sometimes something so simple can be so important and impactful, just like ARO’s use of a reusable bottle, which helps cut plastic waste and eliminate overproduction. 

ARO’s commitment to the environment also aligns with Goal 13: Climate Action. The company didn’t just produce cleaning products; it creates solutions designed to reduce the impact on the planet. By carefully selecting the safest chemicals and conducting comprehensive testing on raw materials, ARO aims to reduce harmful emissions and promote a healthier, cleaner ecosystem. Each product is created with the well-being of both the customer and the planet in mind, demonstrating ARO’s dedication to making every bottle a symbol of positive environmental impact. However, ARO didn’t stop at changing the way they operate internally; they extended outward, embracing Goal 17: Partnerships for the Goals. They collaborated with customers, suppliers, and communities to advance a shared vision of sustainability. By building these partnerships, ARO has led a significant impact, inspiring others in their industry to prioritize environmentally friendly practices. 

ARO has developed unique innovative practices, such as reusing product bottles and rigorously testing raw materials. These innovations reflect ARO’s commitment to environmental responsibility and align with its mission to provide high-quality, environmentally friendly products.

Interview

Jose Antonio R. Ortiz Figueroa, General director/ Co-Founder