Nikita Singh
Rohan Pandey
Atree Shinde
Vishnu Arakal
Tanishq Jain
Goa Institute of Management
Divya Singhal
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The Rug Republic (TRR) makes hand-made rugs using recycled materials such as turning discarded plastic bottles into yarns. They have also used leather scraps handwoven into minimalist designs and have a whole range of Undyed Wool Area Rugs.
TRR makes contemporary handmade rugs that entirely use plastic scrap as raw material. TRR is the only rug brand in India that has been awarded the Global Recycling Standards (GRS) certificate. They first convert discarded plastic bottles into yarns. The thread is made from cotton or wool. Denim and saris also contribute to the recycled materials which are purchased from all over the world. These materials are then sanitized and prepared to be converted into rugs. More than 300 recycled bottles of plastic are used in making one rug. Their factories are run by solar power, adding to their sustainable operations.
Economic growth and providing equal opportunities to both men and women by making good quality products were the primary reasons why TRR was started.
Economic growth doesn’t mean anything if it leaves people out so TRR is working to provide equal opportunities to their workers and staff.
"Knowing the fact that today’s environment is dynamic and we have to compete in a global market where consumers have a bundle of choices to choose from, so we started TRR to provide good quality rugs ranging from hand-tufted & handwoven rugs, recycled items, leather rugs, bath rugs & Chenilles, and home décor accessories like poufs & cushions" says Mr. Gupta.
The TRR collection comprises trendy themes, styles, and categories across price levels, which offers a splendid choice to a wide variety of global customers.
All of these factors and reasons compelled the leader towards the inception of The Republic Rugs.
Instead of only developing as a brand, The Rug Republic wants to become a community and an ecosystem. In order to achieve the ideal fusion of art and science, their production procedures are concentrated on optimizing the human touch and adhering to conventional methods while breaking new ground in logistics and materials engineering.
Over 5000 families from the areas near their production centers are currently supported by TRR. They have been able to identify talented members of the community and develop with them thanks to their projects focusing on cleanliness and education in these places.
The mainstay of TRR, Sharda, has a welcoming work atmosphere that promotes creative thinking in order to promote growth and value addition. They are enthusiastic about what they do. They adhere to a transparent approach that keeps the lines of communication open, allowing everyone to share their ideas and opinions. The corporate culture at Sharda encourages teamwork, great work ethics, and client focus.
Although the equipment used to make rugs appears antiquated, it is totally founded on the fundamentals of engineering. This makes the end product durable and energy-efficient. Each TRR product is a true reflection of Indian handicrafts because it uses only traditional methods. Their most inventive products in the market, including those produced from used jeans, plastic bottles, and other materials, are the result of more than three decades of materials engineering innovation.
The Core Values that thread the company culture are:
- Respect for the individual
- Social Responsibility
- Innovation and continuous learning
- Collaboration and Teamwork
- Quality
In addition to fostering ethical company operations, the aforementioned values also provide a caring environment where employees can realize their full potential. They feature performance-based reward programs and high-performance work culture. Employees at Sharda have a demanding and difficult professional path. Every employee is given respect and fair treatment, and they all work in a setting that promotes inquiry, education, creativity, and individual development.
The focus of the Sharda work environment is on having a good time while pursuing greatness.
One of the major benefits for TRR to start producing rugs with recycled material is that the raw material is cheaper than natural raw materials. This has improved their profitability. The main purpose of any business is to generate revenue. Mr. Gupta mentioned, “People are becoming more environmentally conscious these days. They like companies that have sustainable practices. Many consumers choose to make purchases from companies that make an effort for the betterment of society and the environment. They choose our product because we do both. This helps us to generate revenue and motivates us to continue this practice.”
Shifting to a sustainable way of production has helped TRR to attract more customers as it not only reduces costs but also helps make customers feel good about their environmentally conscious decisions. Due to their sustainable practices, they have also amassed international recognition which has driven their sales and exports to over ninety-two countries. With increasing sales, they were able to expand their operations and grow their team from sixty to 3000 employees over thirty years.
The Rug Republic is a company that is making efforts to limit its trash and take ownership of it. The Rug Republic is making the effort to reduce plastic pollution into a lucrative endeavor by recycling bicycle tubes, PET yarns made from recycled water bottles, recycled silk yarns, and other multi-fiber textiles.
The Rug Republic (TRR) is a fantastic example of sustainable development and has turned reducing plastic pollution into a business. In addition, it supports offering the general public a large number of career options.
Aditya Gupta, a well-known entrepreneur, is the owner of the business, which operates under the motto "Rethink, Rediscover, Renew." TRR is adamant about reducing plastic use, and consequently its negative effects on the environment. The Rug Republic's director, Aditya Gupta, asserts that modern products must have both a personality and a backstory. Living sustainably is not only a trend; it is essential now.
Here, artisans make colorful and distinctive rugs and carpets out of recycled materials including silk, bicycle tubes, PET yarns made from water bottles, and other multi-fiber textiles. They have also used leather scraps handwoven into minimalist designs and have whole range of Undyed Wool Area Rugs.
The Rug Republic has created a line of products that are both eco-friendly and contemporary in recognition of the extensive environmental risks associated with the use of plastic. All TRR products are biodegradable and can be discarded after use in a safe manner.
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