Innovation

As we all know, Shopping Gives is a public interest company that captures the needs of the times, connecting customers with the company and benefiting the society, many people wondered what inspired such a great company, we interviewed the company's CEO, Mr. Ronny Sage.

He said: “After years of experience working at a digital marketing agency, I kept seeing a common theme—how do brands connect with the right customers in a more meaningful way? With the U.S. market spending over $200B in advertising and $25B in digital advertising, I thought there has to be a better way for businesses to spend this money, while still acquiring the right customer.

I believed there was an opportunity to shift marketing dollars to the impact space and by doing so, businesses could connect with customers to build authentic relationships while still driving business goals—all while creating a positive impact.”

Inspiration

Ronny Sage said: ”The movement of conscious commerce has grown exponentially over the last 10 years and we recognized the growing desire among consumers to align their purchases with their values. We wanted to bridge the gap between consumer spending and charitable giving, making it easier for individuals to support causes they believe in while shopping with their favorite brands.

As our team started digging into the issue, we realized how cost-prohibitive cause marketing was for brands, and how little the consumer had to do with the role in who brands supported. We saw that the big brands gave to the top nonprofits and that most of the time, the customer was the one who ended up paying more for the donation. This is where ShoppingGives came in.”

Overall impact

"As ShoppingGives has grown and evolved, so has our donation technology. When we began ShoppingGives in 2015, we started as an affiliate model and have since evolved to a full donation platform, with seamless integrations for brands on eCommerce platforms like Shopify, Salesforce Commerce Cloud, BigCommerce, and more.

In building our Social Impact Stack—our tech stack that empowers corporate giving across a brand’s entire marketing strategy—we’re able to empower our brand partners to create a fully customized donation strategy for their eCommerce and in-store shopping experiences.

We have also evolved to expand our technology beyond work more directly with nonprofit organizations. We’re helping them streamline their existing corporate partnerships and discover new partnership opportunities based on shared audiences."

Business benefit

I've summarized a few points about the business benefits of ShoppingGives, Inc.

1. Enhanced customer loyalty. By aligning with customers' values and supporting their cause, stronger relationships and loyalty can be built with the customer base.

2. Positive brand image. Involvement in charitable and social causes enhances the brand image and makes it more attractive to socially conscious consumers.

3. Increased participation in public service. Engagement and conversions can be increased by providing customers with the opportunity to directly support a cause they care about through their purchases.

Social and environmental benefit

ShoppingGives is committed to creating a more socially responsible shopping experience by connecting merchants, nonprofits, and consumers. Their platform and technology solutions are designed to facilitate charitable donations with every purchase, leading to a positive impact on society and the environment.

By supporting a variety of charitable organizations and social causes, ShoppingGives helps address issues in education, health, environmental conservation, and more. This support helps improve the quality of life for beneficiaries and promotes social justice.

ShoppingGives allows consumers to choose the charities they wish to support while shopping, adding meaning and purpose to every purchase. This involvement encourages consumers to support brands that reflect their values.

ShoppingGives offers merchants a simple way to demonstrate their commitment to social responsibility, increasing brand trust and loyalty. Through their platform, businesses can easily link their products and services with charitable donations, enhancing their brand image.

Many of the nonprofits ShoppingGives supports are dedicated to environmental conservation efforts, such as wildlife protection, forest conservation, and clean water initiatives. By supporting these organizations, their activities help reduce environmental degradation and promote sustainable development.

By supporting nonprofits, ShoppingGives also indirectly contributes to economic growth. Nonprofits create jobs and promote economic development within communities by providing social services.

ShoppingGives is more than just an e-commerce platform; their mission is to innovate ways of tightly integrating shopping, philanthropy, and social responsibility, creating a world where everyone can participate and make a positive impact on society and the environment.

Interview

Ronny Sage, CEO