André Esmaili
Philip Thulin
Tommy Saliba
Rafael Cavallin
Jönköping International Business School
Guenola Nonet
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Naava produces three products; Naava One, Naava One Slim and Naava Duo. All three are designed for office spaces and have an air cleaning effect radius of 60 square meters. The innovation in their products is in the way they combine air purifying technology within the green walls.
The Naava smart green wall creates healthy and fresh indoor air which boosts cognitive performance and increases productivity. The goal of the smart green wall is to reconnect humanity with nature. The goal of the product is also to make one billion people breathe Nordic forest air in 2025.
One of our founders led by bad indoor environment and the other worked with biological purification of water. As the two founders joined forces, they decided together that they wanted to make a change, they wanted to create a better indoor environment. They came in contact med NASA who conducted a study on how they can, with the help of plants, get cleaner air on space flights. Together they developed this concept and created Naava which is a product that cleans the indoor air thanks to a combination of plants and advanced technology.
One Naava product purifies as much as one hundred ordinary plants would do. There are studies that show how an improved air quality affects our cognitive abilities, which furthermore helps us to be concentrated throughout the whole day and not just a part of it. This, along with optimizing humidity and getting plants that make people calm, help create an optimal indoor environment. We believe that plants in combination with developed technology will be a standard in the future's office and home.
The Naava smart green wall benefits businesses through better indoor environmental quality. The innovation halts fatigue, optimizes humidity and improves cognitive performance. This could lead to growth of a business, both on the national and international markets.
The Naava smart green wall fulfills plenty of United Nations SDG's. One is Goal number three which promotes healthy living and well-being for anyone regardless of age. The goal mainly concerns child mortality, maternal mortality and fighting HIV/AIDS and malaria. Another goal that the innovation fulfills is Goal number eleven which is "Sustainable cities and communities". Naava provides additional methods for clean air that helps reach this goal. Clean air is starting to become a scarce resource as urbanization continues to increase. Naava provides solutions for office spaces, but they provide solutions for the conventional home. Therefore, the products they offer will most likely become valuable assets, especially in parts of the world where clean air is becoming a scarce resource, such as in china.
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Esbjörn Jagebro, Country Manager of Sweden
Naava is a Nordic as well as American based company that focuses mainly on developing biologically sustainable indoor air cleaning services and installations. They collect nature’s green environment from outdoors and incorporates it into their design to create their famously known indoor settings. Naava is thus one of Scandinavia’s leading companies within their field.