Innovation

SDG 12: Responsible Consumption and Production: Chivite places a strong emphasis on sustainable viticulture and winemaking practices. They actively work to reduce the environmental impact of their operations by implementing efficient resource management and minimizing waste. An example of this is that they use natural plant filters to neuter the remaining environmentally hazardous byproduct, a consequence of wine production. These filters are indeed plants, that benefit and grow with this waste, thus reducing the contamination to 0 and nullifying the amount of pollution that would reach and affect the Ega River. Though this example may work as SDG number 12, it's also compatible with SDG 15.

SDG 15:Life on Land: Chivite recognizes the importance of preserving biodiversity in their vineyard ecosystems. They promote sustainable land use practices and strive to maintain healthy soils and natural habitats within their vineyard areas. Respecting the mountain areas, working the land vertically without tilting destroys the different horizons of the soil, and planting vineyards against the slope to reduce erosion. With this same objective, work in the vineyard has been replaced with natural plant covers that also improve the structure of the soil, increase the microbial life of the soil, and prevent excess mineralization, contributing to making this natural cycle of nutrient recovery effective, practically self-sufficient, in balance with the low production required to maintain maximum grape quality levels. Energy-efficient production processes, and waste reduction initiatives, are linked to SDG 12, whilst actively advocating for "life on land".

SDG 8: Decent Work and Economic Growth: Chivite's sustainable practices benefit the local community by providing stable employment opportunities in the wine sector, contributing to economic growth and social well-being in the regions where they operate.

Inspiration

“This company started in 1647, so it carries 11 generations of the family’s philosophy, methodology, and essence”

As Julian Chivite states The impact of Chivite in the Spanish wine industry is considerable, with their innovations significantly influencing both short-term and long-term outcomes. Chivite has been a pioneering force in implementing modern winemaking techniques, introducing new grape varieties, and incorporating cutting-edge technology while still honoring traditional methods. Their innovations have not only enhanced the quality of their wines but have also set new standards for the industry as a whole.

In the short term, Chivite's innovative approaches led to immediate improvements in wine quality. Their utilization of state-of-the-art fermentation processes, vineyard management techniques, and investment in research and development allowed them to produce wines that were more consistent and of higher quality. This was evidenced by critical acclaim, increased demand, and accolades in the form of awards and high ratings within the wine community.

“Our company is on the mission to minimize our environmental footprint while contributing positively to society in our way, through our wine.”

Here Julián chivite then explains the Long-term effects of their innovation which included setting benchmarks for sustainable viticulture practices and inspiring other winemakers to modernize their methods while maintaining the essence of tradition. Chivite’s leadership in embracing innovation within a historically rich industry influenced the region’s reputation, attracting wine enthusiasts and bolstering the Spanish wine market on a global scale. Evidence of this impact lies in their continued success, expanded market presence, and the respect garnered from both consumers and professionals in the field.

Overall, Chivite's commitment to innovation and excellence not only transformed its winemaking processes but also acted as a catalyst for progress within the Spanish wine industry, leaving a lasting legacy of quality, innovation, and influence.

Overall impact

Because Chivite embraced innovation in their winemaking processes, several notable benefits unfolded. The integration of modern techniques and technology allowed them to produce higher-quality wines, leading to an increase in revenue. This was evident through amplified sales and a growing consumer base attracted by the improved product quality. As a result, years later, Chivite experienced heightened profitability and the ability to reinvest in further innovations and expansion.

In the short term, the innovative practices initiated by Chivite contributed to the creation of new employment opportunities. With the implementation of advanced technologies and modern winemaking methodologies, there was a demand for specialized skills and expertise, leading to the hiring of more employees. This not only benefited the business but also contributed positively to the local and regional economies by providing job opportunities and fostering growth within the community.

Moreover, Chivite's commitment to innovation not only solidified its position in existing markets but also opened doors to new markets. The higher quality of their wines, coupled with their reputation for embracing innovation, allowed them to venture into previously untapped markets both domestically and internationally. This expansion into new markets resulted in increased brand recognition and amplified market share, further boosting the business's financial success and reinforcing its position as a leader in the industry.

Overall, the business benefited immensely from their innovative strategies, experiencing increased revenue, job creation, and expanded market reach.

Business benefit

As was stated in the previous paragraphs, innovative initiatives, instead of having moved Chivite away from production optimization, could say that they go hand in hand.

Employee staff has grown since as new departments and duties rose from innovation. The demand for new ideas of doing things and the execution of these caused an increase in the actual human extension of the company.

Chivite started to be known as the visionary company that opened the gates to more sustainable practices, therefore amplifying its already existing and well-known prestige. One could say that innovation opened a new market for this company.

Social and environmental benefit

The environment has benefitted in quite a few aspects. Well-managed vineyards can support biodiversity by providing habitat for various plants, insects, birds, and other wildlife, such as turtle doves, eagle owls, tawny owls, red kites, and many pores. Maintaining natural vegetation between rows, using cover crops, and preserving adjacent natural areas can contribute to biodiversity conservation. Sustainable vineyard practices, such as cover cropping, composting, and minimal use of synthetic chemicals, can enhance soil health. Healthy soils are better at retaining water, preventing erosion, and supporting a diverse microbial community.

In addition, efficient water management in vineyards can contribute to water conservation. Techniques such as rainwater harvesting systems can help minimize water usage and reduce the environmental impact of vineyard operations. Besides vineyards with cover crops and well-managed organic matter contribute to carbon sequestration. Healthy soils reduce the concentration of greenhouse gases in the atmosphere. On top of that, sustainable vineyard management involves reducing waste and reusing materials, as was mentioned before with the natural filters that benefit from waste.

Lastly, Chivite has adapted to the exact environment where the vineyards are located, and not the other way around. The environment preserves native plants, and the type of grape used in their wine it is given depending on the type of soil, which ensures that no drastic process or modification has taken place in the terrain.

Interview

Julian Chivite, former CEO