Shashi Mohan Singh
Goa Institute of Management
Chinmaya Behera
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In the picturesque region of Jammu and Kashmir, where the Himalayan foothills meet the plains, a remarkable story of sustainable success unfolded through TV Super Filter Industries. Established in 1994 by Mr. Deep Singh Gujral, the company quickly rose to prominence as a pioneer in manufacturing oil, air, and fuel filters for automotive and industrial usage.
From its humble beginnings, the company set a benchmark by becoming the first Small Scale Unit in India to be certified for ISO 9001. Over the years, TV Super Filter Industries continued to push boundaries, earning accolades such as the National Award for Entrepreneurship in 2001 and the prestigious Rajiv Gandhi National Quality Award in 2008.
Central to the company's success was its unique approach to management and operations. Under the leadership of the current CEO, Mr. Taranvir Singh Gujral, the company fostered a culture that prioritized its workforce. The innovative steps taken to make the manufacturing unit a "Professional’s Delight" included building credibility with employees, instilling a sense of ownership, implementing an open-door policy, and emphasizing the role of ethics in management.
In the 1990s, the company recognized a gap in the Indian market – the reliance on imported filters. Seizing this opportunity during the Economic Reforms of 1991, when the Indian economy was opening up, TV Super Filter Industries ventured into producing high-quality filters at a lower cost. This strategic move not only addressed a pressing issue in the market but also contributed to the growth of the Indian automobile industry.
In the heart of Jammu and Kashmir, TV Super Filter Industries became more than a manufacturing unit. It became a force for positive change, generating employment, fostering skill development, and creating a sustainable model for inclusive growth. Through its commitment to community, the company proved that economic success could be intertwined with social impact, paving the way for a brighter future in the region. Furthermore, TV Super Filter Industries actively engaged with the community through infrastructure projects. The construction of roads within the vicinity not only enhanced transportation services for employees and villagers but also generated temporary employment opportunities during the construction phase.
In the 1990s, TV Super Filter Industries identified an opportunity to address a pressing issue in the Indian market – the reliance on imported filters. Seizing the moment presented by the Economic Reforms of 1991, the company ventured into producing high-quality filters at a lower cost. This not only contributed to the growth of the Indian automobile industry but also played a pivotal role in reducing unemployment and poverty in the rural regions of Jammu and Kashmir. Venturing into the production of oil, air, and fuel filters for both automotive and industrial usage enabled the company to diversify its product offerings. This diversification likely contributed to expanded market reach, customer base, and overall business growth.
Mr. Taranvir Singh Gujral, a staunch advocate of sustainability, believes that the success of the business should benefit both the environment and the community. By incorporating innovative processes, the company achieved a 100% punctuality record and a mere 7% absenteeism rate, fostering a sense of belonging among employees and contributing to SDG 8 – Good Jobs & Economic Development.TV Super Filter Industries also exemplifies SDG 17 – Partnership for Goals. The company maintains long-term relationships with suppliers and distribution networks, engaging in philanthropic activities such as gifting e-rickshaws to suppliers from below the poverty line. The organization's commitment to sustainability is further evident in its use of eco-friendly technology, such as ovens instead of furnaces, contributing to SDG 13 – Climate Action.
Beyond economic impact, the company actively engages with the community by providing incentives to workers, organizing scholarship programs, and contributing to local infrastructure projects, including road construction. These initiatives align with SDG 1 – No Poverty, SDG 4 – Quality Education, and SDG 9 – Industry, Innovation, and Infrastructure.
In an interview, Mr. Taranvir Singh Gujral emphasized that the company's innovations and commitment to sustainability have resulted in an annual turnover of approximately $250,000, marking a significant growth from its initial $2,800. As a loyal supplier to international firms and a contributor to local development, TV Super Filter Industries stands as a shining example of how a small-scale industry can drive economic growth, support its workforce, and contribute to a sustainable future.
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TV Super Filters is always striving to offer high-performing, reasonably priced fuel, air, and oil filters for industrial and automotive use.
