Rishabh Shukla
Shatrunjay Bind
Harsh Wardhan DhakaD
Aditya Kumar
Aayush Maheshwari
Goa Institute of Management
Divya Singhal
Keep this story going! Share below!
Pinkal Lad is a Fashion Designer who runs a business by her name wherein she manufactures clothes made up of pure cotton sustainable threads with the help of local Indian textile laborers. Pinkal markets and sells the clothing in United Kingdom. It aligns with SDG-8 ,SDG-12 and SDG-13 of UN which states Decent Work and Economic Growth, Responsible Consumption and Production and Climate Action respectively.
Pinkal Lad's fashion story isn't just about exquisite garments; it's about weaving a future that embraces sustainability, ethical practices, and cultural preservation. Nestled in India, her eponymous brand champions SDG-8 (Decent Work and Economic Growth), SDG-12 (Responsible Consumption and Production), and SDG-13 (Climate Action) through its innovative approach to fashion.
Who and What: Pinkal empowers local Indian textile laborers by sourcing pure, sustainable cotton threads and collaborating with them to craft exquisite clothing. The designs, infused with the soul of traditional Tangaliya weaving, are marketed and sold in the UK, bridging the gap between cultural heritage and global fashion.
How and Innovation: Pinkal's innovation lies in her multi-pronged approach. She ensures fair wages and safe working conditions for artisans, aligning with SDG-8. By using organic cotton and minimizing waste throughout the production process, she champions SDG-12 and its call for responsible consumption and production. Additionally, her commitment to slow fashion and traditional techniques reduces the industry's environmental impact, echoing SDG-13's focus on climate action.
Impact for a Better World: Pinkal's success has a ripple effect. Increased demand for her clothing translates to higher income and improved livelihoods for the Dangashiya community, fostering decent work and economic growth (SDG-8). Her sustainable practices minimize environmental impact, contributing to climate action goals (SDG-13). Moreover, her commitment to cultural preservation revives a centuries-old art form, promoting responsible consumption and production (SDG-12) by valuing traditional techniques over fast fashion.
Pinkal Lad's story is a testament to the power of fashion to be a force for good. By weaving together ethical practices, sustainable materials, and cultural heritage, she's not just creating beautiful clothes; she's paving the way for a more responsible and sustainable future, stitch by SDG-aligned stitch.
Pinkal shared with us that "I wanted to explore fashion and take Indian art outside. For me, sustainability is working with artisans, working with craft, and putting them out with the world and paying them well". Pinkal's dedication to using traditional Indian techniques and collaborating with artisans is rooted in a deep appreciation for her cultural heritage. She sees her business as a way to preserve and celebrate these traditions. "Our goal is to showcase the artisans' craft to the world."
Pinkal never wanted to work with fast fashion and witnessed firsthand the textile industry's environmental impact. This instilled in her a deep desire to create clothing that respects the planet.
She also shared how she always wanted to change the lives of textile workers.
The growing awareness of fast fashion's environmental and social costs inspired Pinkal to create a more responsible alternative.
The UN Sustainable Development Goals: SDG-12 specifically focuses on responsible consumption and production. Pinkal's alignment with this goal suggests that she was motivated by a broader desire to contribute to a more sustainable future.
Observing other successful sustainable fashion brands like Patagonia or Veja could have shown Pinkal that there is a market for ethical and sustainable clothing, giving her the confidence to launch her own business.
Understanding what drives Pinkal Lad's passion for sustainable fashion can help us appreciate the values and motivations behind her innovative business model. It also allows us to see her not just as a fashion designer, but as a pioneer paving the way for a more responsible and sustainable future for the fashion industry.
Pinkal Lad, a visionary designer, is not just creating clothes; she's reviving a 700-year-old legacy. In her eponymous brand, she champions Tangaliya weaving, a traditional technique of the Dangashiya community in Gujarat, India. Using pure, sustainable cotton threads and partnering with local artisans, she crafts exquisite garments that bridge the gap between cultural heritage and modern fashion.
Pinkal's journey began in her native India, where she witnessed the beauty and fragility of Tangaliya weaving. In 2023, she took a daring step, showcasing her designs at London Fashion Day. This prestigious platform, known for its avant-garde spirit, surprisingly embraced Pinkal's rooted authenticity.
Pinkal's innovation lies in her commitment to sustainability and cultural preservation. She sources organic cotton, empowers local artisans, and incorporates traditional Tangaliya motifs into contemporary silhouettes. This "slow fashion" approach ensures fair wages, minimizes environmental impact, and breathes new life into a centuries-old art form.
The short-term effects are undeniable. Pinkal's London Fashion Day debut garnered international acclaim, putting Tangaliya weaving on the global map. Local artisans received newfound recognition and opportunities, leading to increased income and community pride.
The long-term vision is even more compelling. We hope that Pinkal's success could revitalize the Dangashiya community, preserving their cultural heritage for future generations. Furthermore, her commitment to sustainable practices sets a precedent for ethical fashion, inspiring others to embrace conscious consumption and production.
The buzz surrounding Pinkal's London showcase, media coverage of her sustainable practices, and increased demand for Tangaliya products all point towards her impact. But the real evidence lies in the empowered smiles of the Dangashiya artisans and the vibrant threads that continue to weave a tale of resilience, innovation, and a sustainable future for fashion.
Pinkal Lad's story is not just about fashion; it's about human connection, cultural revival, and a conscious approach to living and creating. By bridging the gap between tradition and modernity, she is weaving a brighter future, one sustainable thread at a time.
Pinkal Lad brand, built on ethical practices and sustainable threads, landed on the prestigious London Fashion Week stage, igniting a chain reaction of positive change.
Orders from the UK and beyond flooded in, tripling her annual revenue within months. This financial boost not only secured the future of her business but also allowed her to invest in expanding production and hiring new artisans.
As demand soared, Pinkal welcomed 20 additional Dangashiya weavers into her fold. This created new jobs and improved livelihoods, and increased the community's pride in their heritage. Retention rates among existing weavers skyrocketed, fueled by the newfound respect and fair wages offered by Pinkal's brand.
The financial gains weren't just numbers on a spreadsheet. Pinkal ensured the well-being of her employees by implementing health insurance, safe working conditions, and skill development programs. This holistic approach fostered a loyal and motivated workforce, further driving the brand's success.
New Markets Opened: London Fashion Week wasn't just a runway; it was a gateway to new markets.
Inspired by the global demand, Pinkal didn't stop with traditional Tangaliya garments. She experimented with contemporary silhouettes while maintaining the essence of the technique. This product innovation led to a wider range of offerings, attracting a diverse customer base and further strengthening the brand's appeal.
Pinkal's success attracted the attention of investors who recognized the growing potential of ethical and sustainable fashion. This opened new avenues for funding, allowing her to expand production facilities, launch training programs for young weavers, and ultimately, empower the Dangashiya community.
Pinkal Lad's story goes beyond fashion; it's a testament to the power of ethical practices, cultural preservation, and sustainable innovation. By weaving Tangaliya threads into the global fashion landscape, she has not only built a successful business but also revitalized a community and created a ripple effect of positive change that continues to grow.
Pinkal Lad garments are not just fashion statements; they're threads of empowerment, ensuring fair wages and safe working conditions for the Dangashiya weavers. This "slow fashion" ethos prioritizes both environmental responsibility and uplifting the community, setting a new standard in the industry.
London Fashion Week provided a wonderful platform for Pinkal Lad's designs, infused with the soul of Tangaliya, captivated the global audience. This international spotlight bolstered her brand and put the Dangashiya community and their ancestral weaving technique on the map and instilled a renewed sense of pride in their heritage.
Get stories of positive business innovations from around the world delivered right to your inbox.
Nestled amidst the bustling streets of India, lies "Pinkal Lad", a clothing manufacturing company with a heart of gold. Founded by the passionate Pinkal, the company weaves ethical practices and exquisite designs together. Pinkal, deeply committed to environmental sustainability, ensures that all threads used in their garments are sourced from organic cotton plantations nurtured without harmful chemicals. This not only ensures the well-being of farmers and the environment but also results in exceptionally soft, breathable fabrics that caress the skin.
The talented designers at Pinkal Lad create timeless pieces that fuse traditional Indian motifs with contemporary silhouettes. The vibrant colours and intricate embroidery whisper stories of generations gone by yet remain effortlessly chic for the modern wardrobe. Pinkal's dedication to fair trade practices extends to every aspect of the business, ensuring fair wages and safe working conditions for all involved.
Through a collaboration with local artisans, Pinkal Lad incorporates hand-woven fabrics and delicate embroideries into their designs, adding a unique touch of authenticity. Each garment is crafted with meticulous attention to detail, reflecting the deep respect for tradition and the Indian heritage.
With its commitment to sustainability, ethical practices, and exquisite craftsmanship, Pinkal Lad has established a loyal following in the United Kingdom. Pinkal's vision of creating a brand that is both beautiful and responsible resonates deeply with environmentally conscious consumers, proving that style and sustainability can go hand in hand.
