Sustainability and Innovation Done Right

12. Responsible Consumption and Production 13. Climate Action 15. Life on Land

Overview

The innovation that Stora enso has discovered is a product called Lineo. It tackles goal number 12 of the SDGs since it's objective is to be eco-friendly for the environment.


Authors

Kieran Möller

Kieran Möller

Haitham Abbas

Haitham Abbas

Bilal Alijevski

Bilal Alijevski

moaz alhomsi

moaz alhomsi

School

Jönköping International Business School

Jönköping International Business School

Professor

Guenola Nonet

Guenola Nonet

Innovation

Stora Enso is also an organisation that has a strong emphasis on sustainability. This means that the company places a strong emphasis on sustainability which is reflected in their production development. This objective of sustainable development resulted in the innovation of Lineo.

"The organization's research and development has resulted in many innovations that have allowed us to produce several new products that have been profitable for the organization. Some examples of these innovations include the development of a non-toxic raw material, Lineo ™, which substitutes oil-based materials and is used fore example in resins for paper lamination. Stora Enso Lineo ™, is a high purity kraft lignin, and it is used to give stiffness to the plant and protect it against microbial degradation".

It’s a phenol substitute that stops the chemical burns which would harm the environment if phenol was used instead. Therefore one of Stora Enso’s objective is to help to reduce environmental degradation by going beyond what other firms are conducting. Thus, Stora Enso poses further corporate social responsibility.

Sustainability and Innovation Done Right

Inspiration

Behind the inspiration is the values held by the company and Stora Enso's goal to develop sustainable production solutions. That is best described in the interview with Roy Antink who states: "As we are a company in transition, we are going from a paper producer to a biomaterial company, innovation is part of our nature and therefore necessary for our transformation. Especially in the new divisions of sustainable materials we are developing new wood-based materials. Innovation is essential for the company."

Overall impact

" At Lineo ™ we substitute oil-based materials, we use resins for paper lamination and other woods use. Stora Enso Lineo ™, is a high purity kraft lignin, it is used to give stiffness to the plant and protect it against microbial degradation. It’s a phenol substitute which stops the chemical burns that harm the environment if phenol was used instead".

In the long term this means that consumption of these goods will have minimal negative effects on environment and microbial degradation which is beneficial for the environment as well as future generations to come.

Business benefit

Being sustainable comes with great advantages to the business itself. It wouldn’t be economically rational to increase spending in order to be sustainable without gaining any advantage. First of all, the majority of people would buy products that are manufactured by an environmentally friendly company, because it makes them feel like they are contributing for a better future. Business can use those sustainability measures for marketing purposes, to increase their sales and to please their stakeholders. The employees will be motivated by default when they know that they are working for an organization that strives to be sustainable and environmentally friendly. Lastly, Stora Enso has taken important steps towards sustainable development and is therefore showing an example for other companies to follow.

Social and environmental benefit

Sustainability is an important aspect of Stora Enso's business strategy. We live in a very contaminated earth, because of many big corporations that do not care about the environment, they will not hesitate in throwing the garbage in the oceans in order to reduce costs. Having a company like Stora Enso is great, they do their best to maintain a clean environment without the pollution, for example they plant more trees than they cut for making paper. Not only they make the environment better, but they also teach other firms and corporations how to be sustainable and how to care for the environment that we live in. this also effects the society in a very positive way. Pollution can make people and animals sick and thus reduce the life cycle of humans, in extreme measure it can also cause deadly diseases. So being sustainable and friendly saves both the environment of people and animals and trees and saves the society. If we supported companies like Stora Enso we can ensure a positive future for the next generations.

Interviews

Örjan Möller, Vice President and Head of IT Project Office

Örjan Möller, Vice President and Head of IT Project Office

Roy Antink, Senior Vice President of International Policy Coordination, Sustainability

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Stora Enso

Stora Enso

Helsinki, Finland

Business Website: www.storaenso.com

Year Founded: 1998

Number of Employees: 10000+

Stora enso is a company with roots that goes back to over 800 years, although it was officially founded in 1998 with multiple occupations within renewable solutions. Interestingly, there are documents from 1288 that shows their process of becoming a leading company globally. Documented evidence indicates that Bishop Peter Elofson invested in Falu koppargruva, a small mining firm, but the company most likely started mining before 1288. Already at this stage the global influence of their activity was visible, as it was responsible for two-thirds of the world's mine manufacturing for centuries.

The company expanded their production and started to produce paper products such as cardboard boxes but still kept the forestry industry as their central business. In the 1990’s, the forestry industry would become their only function due to the liquidation of Falu Koppargruva, a copper industry that cooperated with Stora AB until 1992. Six years later, Stora Enso AB was founded as a collaboration with a Finnish forestry industry company Enso, which would also cbecome the new company's new and present name, ’Stora Enso.

Stora Enso is an organization that focus on manufacturing packaging products which are made from environmentally friendly and fully recyclabe material. Stora Enso's aim is to replace traditional packaging materials with eco-friendly ones. The product portfolio of the company varies between producing renewable paper, packaging for consumer goods and industrial applications, wood products for building, construction and living, biomaterials for paper, as well as board and tissue production.