samyah alfawaz
Raghad AlOmar
Sara AlShallali
DCU & PNU Business Schools
Roisin Lyons
Gavin Brown
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A productive family is a well-known term in Saudi Arabia that refers to a family business venture, which often originates in the home and is then developed and scaled to the market. It is a crucial way for families and households to generate revenue by leveraging their skills in the production of crafts, homewares, textiles, or food.
Top 100 helps to promote these companies towards their goals. Once selected as one of the 'Top 100' - productive families are assisted in planning their marketing, supply, and logistics to cope with the upsurge in demand. Top 100 offers development plans for each client to increase their quality and customer base. This idea aims to improve income and raise it proportionally for productive families talented in this matter. The ethos is to support and champion the company, helping them to navigate through the process. In doing so, Top100 provides a novel community-based social function to the companies and the public.
The business was established by young Saudi people who believed that such businesses would help independent Saudi individuals become a phenomenon in the last years. The business idea is to offer a solution or an add-on for their target customers. This business aims to support local small businesses by helping them with marketing and development in the bigger picture. Manager of Top100 Habib said, "We seek to develop the businesses by giving suggestions about quality, recipe, packages, and more. We help productive families to have an additional income".
Small businesses and productive families play a crucial role in developing the economy, innovation discovery, and creating job opportunities. In the meantime, the community faces many problems such as unemployment, lack of jobs, resource depletion, and many unskilled workers. To reduce the unemployment rate in the Kingdom of Saudi Arabia, more entrepreneurship and small business growth are needed to create new job opportunities, which supports SDG goal 1 in ending poverty in all forms.
These problems drove people to think about increasing their monthly incomes in several ways. One way was to start their own small business by selling food through social media accounts by productive families. Yet, in doing so, these entrepreneurs were limited by their time, knowledge of technology, and limited marketing reach. Thus, Top100 saw an opportunity to create an enterprise with a clear social mission - promote, safeguard, and elevate the productive family. From a cultural perspective, by supporting such creative works of art, craft, and cuisine, Top100 is also helping to protect many Saudi customs, skills, and artifacts of traditional heritage.
Long-term income growth would be an indicator of Society's industry's health in increasing life expectancy. Improvements in income and living standards would have significant improvements in the health of the population and industry sector. Due to covid19, many entrepreneurs have had to diversify and pivot their business ambitions to cope with the recent changes. Top100 has inspired many to consider the productive family venture option. It has also encouraged a wave of community interest in the local, small, and regional enterprise, rather than supporting a wider chain with their custom.
Also, this business idea has changed the culture in the society, namely the sales of food, noting that in the region, it was considered not acceptable culturally to take money in exchange for food, which reflects the generosity and hospitality of the people in this region. But this culture, selling food through a service like Top100, has become widespread and has encouraged more to consider generating a fair revenue for their efforts and output.
The business works to support productive families' ideas to reach the client satisfaction level and spread this culture in a way that leads to stimulating government agencies and sponsors to open wider areas for productive families. Encouraging an entrepreneurial culture is extremely important in Saudi Arabia. Top 100 can influence productive families' stores and exhibitions on developing their business for their own and other smaller businesses.
Long-term income growth would be an indicator of Society's industry's health in increasing life expectancy. Improvements in income and living standards would have significant improvements in the health of the population and industry sector. Besides, economic growth can help decrease society's poverty by encouraging people to work and socialize with people discussing business matters.
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Habib Alshammri, General Queries about Productive Families
The 'Top 100' company and initiative supports family enterprise (productive families) by routinely highlighting and championing their offerings and supporting their development. The physical and online store hosts homeware products and cuisine of local producers, selecting 100 to showcase through their channels and stores. By flipping the market, Top100 supports many social and sustainable ventures by showcasing goods in an innovative manner that engages the customer on an ongoing basis.
The company has many branches, and they are located in different locations in Riyadh. Top 100 offer their clients multiple services, such as marketing and various product options for the end customer.