Innovation

Infinitus (China) Company Ltd is a member of LKK Health Products Group (LKKHPG), providing health care products aiming to build a healthy life to its customers in China. In China, the air pollution and water safety are the biggest concerns, and therefore the company made two innovations by providing BeneLife air cleaning machine, and BeneLife water cleaning machine to its customers. By doing that, the company not only makes a profit but also meets UN sustainable development goals (SDGs) 3 and 6.

Specifically, in Beijing, the heavy haze city, “the level of harmful PM2.5 particulates in the city's air rose above 500 micrograms per cu m. (The World Health Organization's definition of a "safe" PM2.5 level is under 25.)” ("Shocking Time-Lapse Shows Thick Smog Engulfing Beijing", 2017), Mrs. Ma, senior business director, told me “BeneLife air cleaning machine can filter 0.008 micron particle pollution (including influenza virus, bacteria, etc.) into the body. That will greatly reduce the occurrence of the disease (such as pneumonia in the lungs, and cerebrovascular) and disease (such as respiratory tract infection, childhood leukemia, cancer, etc.) caused by decoration pollution (formaldehyde, toluene, etc.), making people healthier. ”

Furthermore, “The estimate of damages from rural water pollution alone was 1.9 percent of rural GDP in China” ("Greening China", 2017). “Contaminated water and poor sanitation are linked to transmission of diseases such as cholera, diarrhea, dysentery, hepatitis A, typhoid, and polio” ("Drinking-water", 2017). Thus “Clean, accessible water for all is an essential part of the world we want to live in” ("Water and Sanitation - United Nations Sustainable Development", 2017). In order to provide clean water to customers, Mrs. Ma mentioned “BeneLife water cleaning machine can do “four minus (the impurities in the water, bacteria, residual chlorine, heavy metals) three plus (weak alkaline, minerals and trace elements)”. By doing that, it not only alleviates negative impact of water pollution but also attracts many customers.

Inspiration

Mrs. Ma told me “In China, people, nowadays, are pursuing a healthy life, and Infinitus dedicates to build a healthy life to them. As the core value of Infinitus is “Si Li Ji Ren”, which means“considering collective benefits before acting” ("Infinitus, Canada-“Si Li Ji Ren”corporate culture", 2017), Infinitus is continuously making innovation on healthy products to benefit the mankind.”

Overall impact

Mrs. Ma mentioned, “Infinitus achieved economic success by providing health products to its customers and alleviated the negative impact on water safety, and air pollution in China” to make its customers leading a healthy life and become well-being.

Business benefit

By providing healthy innovative products to the public, Infinitus generated big profits from its loyal customers and new customers and increased its market share compared to its opponents. Furthermore, due to its social responsible oriented corporate culture, Infinitus has gained a great reputation and valuable brand, which “has numerous positive consequences for firms” (King & King, 2017).

Social and environmental benefit

Infinitus is dedicated to alleviate the negative impact on people’s health caused by water and air pollution in China. BeneLife air and water cleaning innovated by Infinitus are beneficial and widely purchased. Therefore, it makes positive contributions on both society and environment.

Interview

Wei Ma, Mrs