ADRIANA TEJADA
Carla Diez Gallo Rivera del Mar
Mónica Diez Canseco
Daniella Baffi
EGADE Business School Tecnologico de Monterrey
Consuelo Garcia-de-la-torre
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To strengthen education in Peru, the BCP bank created in 2012 the Social Responsibility program called "BCP Seedling of Talents". This program seeks to provide access to quality higher education to talented young people, highly motivated, but with limited resources and at risk of not being able to continue their studies due to lack of resources. The objective is to transform their lives, generate social mobility and in this way contribute to the development of the country. The model includes an accompaniment program of coaching, mentoring and activities in order to empower the person with more resources and skills.
The main components of the seed program are:
The BCP bank is convinced that education is the main vehicle to lead to the sustained development of the country. In addition, quality higher education is vital for the construction of a future where young people are the protagonists of the transformation of their plans into reality; which is the purpose of the bank.
As Silvia comments in the interview, before she worked on issues related to economics and investments, but she realized that it was necessary to understand something more, to be able to take care of this part of the population that due to lack of economic resources, cannot have a good education. And after studying a master's degree in international development, she realized that companies can do much to shorten this gap, establishing in their business model social responsibility and have a positive impact on the country, and the fact that the bank is a for-profit company and it is a very powerful incentive to allow social actions to be scalable. What the bank also seeks with this program is to diversify the profile of its employees.
The program has invested till now more than 14 million of soles in full scholarships, with 161 fellows and more than 25 million of soles in loans, thus betting on the development of the country, with 573 beneficiaries already.
Only in the past year, 65 scholarships and 55 educational credits were granted to help talented people be able to go to university.
The economic benefit has not yet been quantified, since this program has only five years since its creation and most of the benefited students are still studying. However, they already have 2 people who completed their undergraduate studies and are working in their specialty and there are 7 pre-professional internships working in Credicorp.
Because of this programs, the bank has received different types of recognitions such as the following:
On the other hand, it has managed to have alliances with companies that share the same interest of educating.
It is important to mention that with the inclusion of the professionals in the bank's spreadsheet, it is possible to diversify the profile currently held by the bank, since the company currently has a very rigid profile.
With this program, the bank is looking to give talented young people of low income families, the opportunity to have a quality education in order to become highly competitive professionals. It is with this, that the bank helps to insert highly trained young people who are agents of change in society with the ability to make decisions in companies and be the future businessmen.
With this, it does not only benefits the students, but also their families, since it gives them the possibility that they can have a better life because of the improved work in which the beneficiary will perform, providing a better quality of life to all its members. On the other hand, highly committed professionals are formed with society, with reciprocal for all that occurred and thus generate a change in society.
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Silvia Noriega, Reputation and Corporate Responsibility Manager
Banco de Credito Del Peru is the leading bank in the country with more than 127 years of presence and being one of the most valuable brands. BCP is the main subsidiary of the Credicorp group, who has foreign banks, insurance companies, among others.
The bank is aware that for the development of people and the country, a good education is needed for growth to be sustainable. The purpose of the bank is "to be always with you, encouraging, transforming your dreams and plans into reality; and with Peru, building its history of development and improvement." The plan is to transform the country's future through education. To achieve this, they work on three fronts: improvement of educational quality, access to quality higher education and improvement in educational infrastructure.
BCP focuses on education because it is necessary for many reasons, among which we can highlight the following:
• To level the economic and social inequalities
• To access better job opportunities and thus achieve better levels of social and economic welfare
• To raise the cultural conditions of the population
• Contribute to the development of the country