Innovation

OLX provides the Indonesian people with a free online platform to sell and buy unused or second hand goods in the most economical manner.

The platform is a win-win for sellers and buyers. Sellers can turn the money they get for their goods into something economical and meaningful for their lives. Buyers get access to quality second hand goods, thus they do not need to spend higher amounts of money for new goods, which they may not otherwise be able to purchase.

OLX also proactively arranges social activities, like the "From Waste to Welfare" program, where they encourage sellers to donate a portion of their profit to charity.

OLX Indonesia is further trying to improve the lives of Indonesian people through a social platform called OLX Academy, which arranges workshops for people to learn on how to make an online business.

Inspiration

The founder said: "Now we see that OLX already has 7 million fans on Facebook, where we proactively reach the fans to educate them on OLX, for example: In addition to the course millions of active members are ready to sell and buy second hand goods through OLX".

These programs and vision creates millions of traffics as said above, not only visiting, but actively engage. These attract classifieds ads and further C2C trade. It became a sustainable business by helping others flourish in the first place.

Moving forward, OLX Indonesia aims to improve more Indonesian peoples lives by further improving the platform, which again, consistent with the spirit above, not charging, making it an easy experience to sell and buy. It is showing the cycle that starts from vision to improving others, looping into sustainable business.

It all started from a vision to help others flourish.

Overall impact

• More than 1 million active sellers are using the OLX Indonesia platform
• Average rate of 70% possibilities of goods sold in the platform
• OLX Indonesia has attracted 7 million social media fans
• Improved living of over more than 1 million people
• Reduced waste

Business benefit

• In emerging markets, the free platform with lots of easy experience attracted many traffic
• These traffic are active engaged traffic not just visitors
• Millions of engaged traffic to the platform are captive and addressable market for the classified advertisers
• Business comes from the classified advertiser

Social and environmental benefit

The platform helps to minimize waste from unused goods like TVs, home appliances, apparels, gadgets, and everyday things. This reduces the amount of waste. People reuse the unused or second hand goods. Maximizing the value of that goods, and in the other hand, growth numbers of waste are reduce or slowing down.

• Minimum waste by prolonging the life span of second hand goods or unused goods
• Turn waste into something that has economic value
• Improve people lives, both the seller and buyers: seller turn economic value from something unusable, buyer save money from quality second hand goods instead of buying consumptive new goods

Interview

Doan Siscus Kaldianto L., Chief Operating Officer