Summary
Final Mile Consulting pioneers the practice of Behavior Architecture. It understands, explains, and influences decision-making by applying learning from the fields of Cognitive Neuroscience, Behavioral Economics, and Design.
- Aims to improve upon the area of health care and well being by focusing on reduction in accidents on railway tracks and highways by the means of cognitive neuroscience
- Won the ESOMAR award for best case history to understand the impact of girl child trafficking, why the problem arise and how it can be resolved by understanding the behavioural part of it
- Insights and designs to improve toilet usage in rural & urban India
- Designs to embed integrity among the staff of leading insurance company
- Structured approach in debt recovery for various institutions by implementing behavioral psychology and leading to increase in collection by 20%
Innovation
- Developing a new way to approach a problem i.e. behavior architecture, made by applying learning from the fields of Cognitive Neuroscience, Behavioral Economics, and Design
- Developing novel approach to understand behavioral psychology using Ethnolabs and Gamification
- Devising a comprehensive plan to reduce the fatal accidents on railway tracks and roads
- Connecting the dots between physical significance and emotional aspect of people's unwillingness to use toilets in urban as well as rural areas
Inspiration
After working for 20 years in the corporate sector and managing some of the biggest brands and projects he felt the need to revisit the theory and practice of human behaviour which led him to understand the insufficiencies of conventional human behaviour theories and frameworks and hence pioneered the practice of behaviour architecture.
Overall impact
The overall novel approach to change in behaviour led to a situation where the company was able to make an impact both on the economic as well as the well being of people
- Railway: Reduction of accidental deaths on railway lines up to 75%
- Road: Managed to reduce road fatalities by 56% and accidents by 43% for a period of 1yr compared to the previous year
- Child Trafficking: Shifting the demand and supply curves simultaneously to provide relief across villages in Telangana, Andhra Pradesh and West Bengal
- Urban Sanitation: Disgust removing interventions were prioritized by the community. Lottery incentivized children to try toilets putting the wheels in motion
- Rural Sanitation: Villagers reported reduction in uncertainty. Increased adoption in 27 of the 35 toilets targeted for intervention
Business benefit
- Projects pertaining to road safety funded by Bill and Melinda Gates Foundation
- Consulting Projects from various financial institutions for increasing credit card promotions
- Consulting projects for generating higher utilization of credit line
- Providing design to embed integrity among the staff of a leading insurance company
Social and environmental benefit
- Railway: Reduction of accidental deaths on railway lines up to 75%
- Road: Managed to reduce road fatalities by 56% and accidents by 43% for a period of 1yr compared to the previous year
- Child Trafficking: Shifting the demand and supply curves simultaneously to provide relief across villages in Telangana, Andhra Pradesh and West Bengal
- Urban Sanitation: Disgust removing interventions were prioritized by the community. Lottery incentivized children to try toilets putting the wheel in to motion
- Rural Sanitation: Villagers reported reduction in uncertainty. Increased adoption in 27 of the 35 toilets targeted for intervention
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Business information
FinalMile Consulting
Mumbai,
Maharashtra,
IN
Year Founded:
2008
Number of Employees:
11 to 50
Final Mile Consulting pioneers the practice of Behavior Architecture. It understands, explains, and influences decision-making by applying learning from the fields of Cognitive Neuroscience, Behavioral Economics and Design. It’s functional domains cover marketing, risk, safety, organizational culture & innovation. The projects under Final Mile Consulting focuses on healthcare and well-being, rural and urban sanitation, girl child trafficking and debt recovery for financial institutions. Final Mile was founded by Mr. Biju Dominic in 2008 to change the way the world understands and influences human behavior. Final Mile was set to build a knowledge driven organization and to facilitate creativity. It has pioneered new ways of researching behavior combining ethnography and gamification and developed their own research tool – Ethnolab. Final Mile operates across India, Africa, U.K, and USA.
