Innovation

Surtaru Group’s innovative approach lies in seamlessly blending business growth with environmental sustainability. The FMCG division has embraced paperless operations, eliminating physical billing and documentation by transitioning to digital solutions. Similarly, their real estate projects prioritize eco-friendliness through the use of electric vehicles and abundant greenery in large-scale townships.

In the textile sector, Surtaru has adopted a zero-waste philosophy. All fabric scraps are repurposed into accessories like tassels or used creatively in other garments, significantly reducing waste. These practices demonstrate an innovative commitment to circular economy principles while supporting sustainable production processes.

This innovation not only reflects their dedication to sustainability but also aligns with global efforts to combat climate change, reduce waste, and create livable urban spaces. By focusing on local engagement and community-based solutions, Surtaru ensures that their operations benefit both the environment and the people they serve.

Inspiration

“The opportunities in Gujarat and India inspire us to think creatively every day,” said Mr. Vimal Jain. His family’s roots in Surat and Rajasthan have instilled a deep sense of community responsibility and environmental stewardship. Mr. Vimal attributes their innovative practices to the need to balance growth with ecological preservation.

Drawing inspiration from the abundance of opportunities in Gujarat, Vimal emphasizes, “Gujarat is one of the best states to do business. It drives me to innovate and grow sustainably.” His commitment to sustainability stems from both personal values and a vision to create a better future for the next generation.

Overall impact

The short-term impact of Surtaru’s innovation is evident in their reduced environmental footprint. Transitioning to paperless billing in FMCG has significantly minimized waste, while their real estate ventures have lowered carbon emissions through the use of electric vehicles. In textiles, the zero-waste approach has turned fabric waste into valuable additions to garments.

Long-term, these innovations contribute to the development of sustainable urban spaces, preservation of natural resources, and promotion of green business practices. The lush greenery and pollution-free environment of their townships serve as a model for sustainable living, while their textile initiatives set a benchmark for responsible production in the fashion industry.

Business benefit

By adopting sustainability as a core principle, Surtaru has opened new opportunities for growth and differentiation in competitive markets. Paperless operations have not only reduced costs but also improved customer satisfaction through seamless digital processes. Their focus on sustainability has strengthened employee engagement, as workers take pride in contributing to meaningful environmental efforts.

Additionally, eco-friendly practices in real estate have enhanced the brand’s reputation, attracting environmentally conscious buyers and investors. Their innovative zero-waste approach in textiles has allowed the company to turn potential waste into revenue-generating accessories, demonstrating profitability alongside environmental stewardship.

Social and environmental benefit

Surtaru’s initiatives promote cleaner, greener communities by reducing paper waste, lowering emissions, and minimizing fabric waste. Their real estate projects, designed with sustainability at the forefront, provide residents with pollution-free environments and abundant green spaces, contributing to improved quality of life.

The zero-waste textile innovation directly combats the environmental challenges posed by the fashion industry, promoting responsible consumption. By hiring local workers and supporting community projects, Surtaru has also empowered regional economies, fostering social well-being alongside environmental benefits.

Interview

Vimal Jain, Owner