Misael Yepez Delfin
TecMilenio University (Universidad TecMilenio)
Sara García
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The main focus of innovation arises in the provision of port services for a greater commercial increase by innovatively attacking an area of opportunity for local commerce.
Some years ago, commercial development in the ports of the area was not as advanced as it is today, since the number of ships that arrived at the ports was scarce, leaving economic growth behind for several years.
However, faced with these limitations, Reylaver emerged, being the pioneer company in the provision of port services in the area, innovating the commercial port methodology and thus achieving, from the beginning, a greater increase in commercial interactions in the state due to the increase of boats that was achieved thanks to these new services.
Reylaver arose from the need and opportunity, from the need to achieve better commercial development in the port, from the need for the economy of the area to grow from areas that were being wasted. That is why it arises from the opportunity, the opportunity to take advantage of an aspect of great impact in the commercial environment.
It was thus that in 1952, after the approval from the government of the area and taking advantage of the opportunity to obtain the first tow, Reylavel began its services, thus opening the commercial doors.
The overall impact lies in the economic growth that was achieved in the area through the creation of new opportunities for incoming vessels. It helped make port areas more accessible and seen as a very attractive commercial gateway for companies from other states and even foreign companies.
Being the pioneer company in this type of service, starting with a simple towing service with a single tow until today where they have launching and mooring services with a greater amount of resources. It made them a pillar of the commercial port.
This is how little by little the company grew over the years and is currently one of the main options for port services, establishing an important place in the market.
The social impact that Reylaver has had has been quite large in the area. Since its inception, they managed to open new employment opportunities for the population of the port of Veracruz in a wide variety of available areas. In addition, it was not simple employment opportunities that were achieved, the company also supports its workers with scholarships for their children.
In other areas, Reylaver also supports external foundations by providing the necessary support that they require, as is the case of supporting volunteers for the rehabilitation of disabled children, as well as supporting entities such as the state's conurbation firefighters. Finally, they are also open to supporting more foundations that come to request support, analyzing their need, and providing support if they can achieve it.
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Reylaver is a company that provides port services whether it be towing, launching, and mooring with a totally Mexican origin. Its main mission is to provide a high-quality service for the commercial development of the area.