Innovation

The Pro Claim Group has implemented two major innovations that align with SDG 13 (Climate Action) and SDG 12 (Responsible Consumption and Production) while strengthening community resilience under SDG 11 (Sustainable Cities and Communities).

The first is the transition to Electric Vehicles (EVs). In 2012, the organization underwent a Power Smart audit to assess its carbon footprint. By 2016, it partnered with Climate Smart, which helped identify Scope 1, 2, and 3 emissions. Transportation was the main source of emissions, prompting the company to electrify its fleet. Over the next few years, Pro Claim Group reduced greenhouse-gas (GHG) emissions by 26%, with 25% of its 100-vehicle fleet now fully electric. At the same time, the company’s revenue grew by 30%, demonstrating that sustainability and business growth can go hand in hand — a concrete example of SDG 8 (Decent Work and Economic Growth) in action.

The second innovation is the waste-diversion program. Through partnerships with 26 recycling and product-stewardship organizations, the company achieves a 75–82% diversion rate, significantly reducing landfill waste. Materials such as wood, drywall, metals, plastics, electronics, and copper are recycled or repurposed rather than discarded. During the 2021 atmospheric-river floods in British Columbia, Pro Claim Group created a “green site” to sort and track waste by insurance claim, ensuring responsible disposal even in emergency conditions. These collaborations illustrate SDG 17 (Partnerships for the Goals) by aligning private, public, and community actors around a shared sustainability mission.

Together, these actions reflect a circular-economy mindset and establish Pro Claim Group as a leader in sustainable, low-carbon restoration.

Inspiration

When Tony Scott, the CEO and founder of Pro Claim Group, established the company in 1991, his goal was simple: “to do the right thing.” (T. Burns, personal communication, October 24, 2025). Tony wanted to create a business that valued more than profit, one that helped people and the environment.

Trevor Burns, a company leader, elaborated: “Whether it’s a charitable organization or an employee who needs help, we just want to be helpful. That’s where the inspiration comes from, we want to help those in need.” (T. Burns, personal communication, October 24, 2025).

This spirit of service and environmental stewardship continues to drive the company’s innovations. Pro Claim’s leadership believes that every action, from switching to EVs to reducing waste, contributes to a legacy of integrity, compassion, and sustainability, supporting SDG 13 (Climate Action) and SDG 11 (Sustainable Cities and Communities) through ethical restoration and community rebuilding.

Overall impact

Pro Claim Group’s sustainability-driven initiatives have created significant environmental and industry-wide impact. The company proves that economic growth (SDG 8) and environmental responsibility (SDG 13) can coexist, setting a benchmark for climate-conscious restoration in Canada.

In the short term, the transition to electric vehicles reduced GHG emissions by 26% since 2016, directly lowering air pollution in local communities. Climate Smart certification ensures ongoing accountability, with the company measuring and reporting emissions transparently.

Pro Claim’s waste-diversion system, with up to 82% diversion from landfills, prevents thousands of tons of material from being wasted annually. The “green site” initiative during the 2021 floods demonstrated operational resilience, maintaining sustainability even under crisis conditions a contribution to SDG 11 (Sustainable Cities and Communities).

In the long term, Pro Claim expanded its influence through the Eco Claim platform, which trains hundreds of contractors nationwide in sustainable restoration. By educating peers, the company helps reduce sector-wide emissions and inspires other firms to adopt circular practices. These collaborations across industries embody SDG 17 (Partnerships for the Goals).

Business benefit

Pro Claim Group’s commitment to sustainability has strengthened both its environmental performance and business success. By electrifying its fleet and embracing green restoration methods, the company has lowered operating costs in fuel and maintenance while attracting new contracts from insurance and property-management firms that prioritize sustainability. These actions have increased annual revenue and positioned Pro Claim as a preferred partner in Canada’s restoration sector.

Internally, the company’s culture has flourished. Employees are proud to work for a business that “does the right thing,” fostering high engagement, retention, and morale. The company’s sustainability ethos also attracts younger professionals seeking meaningful work with an environmentally responsible employer, supporting SDG 8 (Decent Work and Economic Growth).

Looking ahead, these innovations future-proof Pro Claim Group against regulatory shifts and rising client expectations. Sustainability has become a driver of profitability, brand trust, and resilience, ensuring that the company thrives as a market leader in green restoration while advancing a just, inclusive transition to low-carbon jobs.

Social and environmental benefit

Pro Claim Group’s initiatives deliver meaningful benefits to both people and the planet. The company’s electric-vehicle fleet reduces carbon emissions, noise pollution, and fossil-fuel dependency, contributing directly to Canada’s climate goals and SDG 13 (Climate Action). Every restoration project completed sustainably represents cleaner air, reduced waste, and stronger community resilience to climate change.

Socially, the company’s restoration work rebuilds not only homes but also lives, bringing stability and hope to families affected by floods or fires. By prioritizing sustainable materials and energy-efficient practices, Pro Claim ensures that rebuilt properties are safer, healthier, and longer-lasting, advancing SDG 11 (Sustainable Cities and Communities).

Through charitable initiatives and cross-sector partnerships (SDG 17), Pro Claim fosters a culture of empathy and responsibility. Its leadership demonstrates that business success can align with environmental stewardship and social good. Together, these efforts also generate decent work and economic growth (SDG 8) by creating green jobs and training contractors through the Eco Claim platform, while promoting responsible consumption and production (SDG 12) through extensive waste diversion and recycling programs.

Ultimately, Pro Claim Group proves that restoration can mean more than repairing damage, it can restore balance between people, planet, and profit. By combining innovation, collaboration, and purpose, the company advances the UN Sustainable Development Goals, showing that rebuilding homes can also mean rebuilding a more sustainable and resilient future for all.

Interview

Trevor Burns, Marketing Director