Layla Lazo
Meylin Loo
Jorge Luis Montero
EGADE Business School Tecnologico de Monterrey
Consuelo Garcia-de-la-torre
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Sinba seeks to reuse the food waste and transform into a high quality animal feed, for that created the “Sinba Cycle”. Their work starts with food businesses, they train workers and implement a waste segregation system. Then pick it up, the inorganic waste is processed by formal recycler partners and the organic waste is delivered to their Bio-Factory, where through a biotechnological process they create high quality pig feed called “Punba”.
The business model itself is already an innovation because of the “Sinba Cycle”:
1) Gastronomy #sinbasura: starts with alliances with companies, such as restaurants and hotels, to which they advise and train to deploy the best practices in waste management, to implement a waste segregation system; granting a certification for good practices and commitment assumed.
2) Collection service: Sinba collects daily organic and recyclable waste according to the needs of each Ally.
3) Bio-Factory: here they process organic waste in order to create high quality animal feed and fertilizer through an innovative biotechnological process. Likewise, all recyclable materials are recovered by an Association of Recyclers with whom Sinba also have a strategic alliance for this purpose.
4) Sinba pig farmers Program: Sinba sells the high quality animal feed with a fair market price and provide them with technical advice to convert them into healthy farms with animal welfare that can become suppliers of high quality local foods for the city.
Sinba is a co-creation of a group of friends that became aware of all tons of food wasted and there wasn’t a possible and affordable solution, so they felt the need to do something about it. In Peru, about 30 thousand tons of waste are tossed into improvised landfills each day. Half of that waste is food waste and kitchen scraps, which decompose and emit methane, a powerful greenhouse gas.
The rate of recycling in Peru is 4% of all waste, and most of that is performed informally by recyclers who have no other income opportunities. At the same time, there are small pig farmers on the outskirts of Lima who are feeding organic waste to their pigs in clandestine conditions, as this is illegal without proper processing to ensure the safety of the feed. Seeing this reality, they see huge potential in harnessing the best of these activities and helping them move out of the shadows by providing the proper organizational support and techniques.
Sinba can save a lot of food waste, create conscience in the food industry and its clients and improve the quality of life of a highly vulnerable population, creating a positive result in their triple bottom line.
1. Environmental Benefits: Reduce a huge amount of food wasted which can cause pollution
2. Social Benefits: Help citizen to get jobs opportunities to improve their qualities of life
3. Economic Benefits: Sinba makes profits with his business model which can get result improving quality of life of people and giving the opportunity to get jobs.
• Allied companies: They are more efficient and can reduce their waste disposal costs. In addition, Sinba will give allied companies a certification for good practices and commitment assumed with the Sinba Cycle, this would help to improve the reputation as Socially Responsible, increasing the number of clients and this way impacting directly on their sales.
• Recyclers: higher income due to higher recycling ratio.
• Pig Farmers: higher quality of pork and increased sales to restaurant allies.
• Sinba is more expensive than their competition, however, the benefits that causes to their consumers is higher because reduce the likelihood of diseases and reduce pollution in the environment.
• Promote new laws to control food waste to reduce the pollution of the environment.
• Sinba implements a circular economy, reducing up to 95% the amount of food waste generating less pollution in the air and land.
• Create jobs for illegal recyclers, giving them benefits to be formal and do their activities with the high standards of quality.
• The animal feed produced in the Bio-Factory and given to small pig farmers, it allows them to avoid the trouble of having to pick up their own organic waste and boiling it under toxic condition, that affect their health and generate pollution.
• Avoid the likelihood of diseases which transmit for waste food, because of that Sinba can improve the health of citizen.
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Sinba is a social enterprise in Villa El Salvador, Lima-Peru, it comes from the concept of “SIN BASURA” that means zero waste. Sinba seeks to address food waste and waste mismanagement by creating a virtuous, sustainable food cycle. Today, food and kitchen waste are trucked off illegally by informal pig farmers or taken to landfills by waste haulers. Pig farmers then burn plastics to boil organic waste, creating toxic air pollution; while landfills are poorly kept and emit high amounts of methane, thus contributing to climate change and a waste of resources.
That is why they designed and operate the Sinba Cycle. They work with restaurants to implement a waste segregation system, then transport organic waste to their Bio-Factory in collaboration with waste pickers, where through a biotechnological process they create high quality animal feed. The best part of it, is that it is totally repicable in other cities and countries.
This feed goes to urban farms that operate on the periphery of Lima, which transition from using mixed garbage to using our improved feed for a healthy, local food production.
