Innovation

Raíces Mexicanas is responsible for finding and getting to know artists in every town in the country, instilling fair trade-payment, and recognizing these artists in each product they produce and in the social networks of Raíces Mexicanas.

This innovation is born from the reality of our society, in which people who do not have the same opportunities have to engage in illicit activities, due to lack of attention, education, opportunity and the loss of (cultural) values as a result of our social contamination.

Inspiration

To keep the Mexican culture alive and to see the youngest children of our country grow in a positive way.

Overall impact

Raíces Mexicanas sees a more committed society in a responsible way, by changing the way things are operated, with more ideas and proposals from the youngest, and sees a more inclusive society hungry to learn. The above can be seen reflected in the sales of the brand, and in the economic and cultural growth of each region.

Business benefit

The benefit for the company is economic since it sells the products of the artisans at a fair price, taking a fair profit for both the company and the craftsmen who work in the company.

Social and environmental benefit

The social benefit occurs when the profits of the products are intended for the communities and their improvement. One of these benefits is presented in the education of children, since a percentage of the sales of the products is destined to improve it. Another social benefit is that by selling their products at a fair price, it gives them access to a better quality of life for both producers and their social environment.

The benefit to the environment is that the products are produced in a sustainable way for the environment, since they are made in an artisan's way, safeguarding the habitat of the community.

Interview

María Fernanda Gutiérrez Cueto, Owner

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