Avneet Assi
University of Guelph-Humber
P Prabhu
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Media Arts and Graphics is a creative design company that specializes in innovative print marketing solutions for businesses and organizations. The company offers a wide range of services, including graphic design, branding, digital content creation, and print production. By combining artistic vision with technical expertise, Media Arts and Graphics helps clients strengthen their brand identity and communicate their message effectively through high-quality printed materials. With a focus on creativity, quality, client collaboration, and supporting SDG 11 through sustainable choices and employment opportunities (Sustainable Cities and Communities), the company provides professional design work that supports marketing, advertising, and promotional needs, all while keeping sustainability in mind.
MAG Print is a Canadian print and design company that has grown into a modern print-marketing partner. They combine design, printing, and marketing into a single streamlined workflow, enabling clients to move quickly from concept to final product. A key innovation is their use of sustainable print materials while also enabling personalized items such as names or unique promo codes. They also offer many material options, from metallic paper to vinyl, and work sustainably with recycled paper and eco-friendly inks. MAG Print specializes in real estate marketing with fast turnaround and customization, and therefore, this mix of personalization, sustainability, and niche focus gives them a strong competitive edge.
During the interview, Jassie, the owner of Magprints, stated that his inspiration to create a more sustainable environment served as his primary motivation for founding the business. From the beginning, he saw Magprint as a company that would contribute significantly to a greener, more ecologically conscious future. Building resilience and creating sustainable communication are the aims of UN SDG 11, which are reflected in his work. His dedication has influenced the company’s operational strategy, materials strategy, and long-term planning. Jassie also expressed his desire to grow Magprint beyond its current brick-and-mortar business model to make it a well-known, enduring brand with a broader consumer base. He intends to expand the business to enhance its environmental benefits and promote a more sustainable future.
Magprint’s impact comes from the way their daily choices support both sustainability and local communities. By designing only what is necessary and using recycled paper and eco-friendly inks, they help reduce waste and encourage more responsible consumption. Their local production lowers transportation emissions and keeps their environmental footprint small. At the same time, their fast, customizable print solutions strengthen small businesses, real estate agents, and community groups. Magprint also supports local initiatives that promote greener living. Together, these actions create cleaner cities, stronger neighbourhoods, and a more resilient community.
Jassie explained during the interview that Magprint provides both conventional and completely sustainable printing alternatives, allowing clients to make a decision depending on their needs and principles. He pointed out that consumers are frequently more inclined to buy when they discover that their print can be made with environmentally friendly materials, which benefits the client, the environment, and the company. Additionally, he mentioned how the main SDGs that are integrated in Magprint are equipment upgrades, guided material choices, waste reduction initiatives, and improved production sustainability, all traits in a printing company that are crucial for branding and long term success.
Magprint is a company in Canada that makes printed materials and designs. They help with posters, banners, social media, and other creative products. The nice thing is that they work smart and locally, which can help with SDG 11, which is about sustainable and livable cities. In cities, it is important to have less waste, less pollution, and nice places to live. Magprint can help with this. They design their work so that not too many materials are printed. This way, there are no unnecessary flyers or posters that get thrown away. That is good for the environment. Magprint is based in Mississauga, so much of their work is done locally. This means less transportation is needed, which reduces pollution from trucks. When cities use local businesses like Magprint, it helps make cities cleaner and more sustainable. Magprint also supports organizations and communities by helping them make posters and campaigns. For example, if a neighbourhood wants to create a green park or encourage people to bike instead of drive, Magprint can design posters or social media posts for that. This makes cities more pleasant and livable. By designing smartly and sustainably, working locally, and supporting communities, Magprint shows that a company can do more than just make money. They can contribute to safer, cleaner, and more enjoyable cities. This is exactly what SDG 11 is about: cities that are good for people and the environment. Magprint proves that creativity and sustainability can go together. Their work shows that even a small company can make a big difference in the city where it operates. This way, not only do the printed materials look better, but the city itself becomes a nicer place to live and work.
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Jassie Panesar, COO/CEO
Founded by Bill Panesar over 30 years ago, Media Arts & Graphics is a well-known name in the print marketing industry in Mississauga, Ontario. His son, Jassie Panesar, currently leads it. The company’s primary business model is to offer branding, graphic design, and high-quality print production services that enable other businesses and establishments to communicate effectively through printed materials. Under Jassie’s direction, the company continues to modernize through the use of new technologies and AI, while also maintaining close relationships with the community. Additionally, Media Arts & Graphics integrates SDG 11(Sustainable Cities and Communities) into its operations by emphasizing eco-friendly printing methods and resources, and by providing support to local organizations and sourcing locally, which advances sustainability, accessibility, and responsible urban development.