Laura Bellantone
Xabier Sanz Ruiz
Mateo Rojo Alfin
Matthew Myszkowski
Risky Muktar
Kiki Saldena
University of Guelph
Universidad de Navarra
IPMI International Business School
Yang Hoong
Ruben Burga
Romina Hosseingholizadeh
Amelia Naim Indrajaya
Isabel Rodriguez Tejedo
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The Body Shop is an environmentally friendly pioneer in marketing, accompanied by the campaign "Against Animal Testing" since 1989, as well as using the values of protecting nature with sustainable raw materials. The Body Shop in Indonesia was originally run by Toha Azhary (Operations Director) and Suzy Hutomo (Chief Executive Operations), who has a hobby of benchmarking. They were also attracted to the values of The Body Shop and were consistent in carrying it out. This too is an added value for The Body Shop to increase its awareness. Consumers want an environmentally friendly lifestyle. Most of the products that will be sold in Indonesia are imported from overseas. So the innovation of Body Shop companies in Indonesia focuses more on shops, services, company values, and marketing.
The company is helping the environment by using natural and recycled materials as their products. Body Shop companies protect, restore, and encourage sustainable use of terrestrial ecosystems, stop the loss of biodiversity, and take action to combat climate change and its impacts, which are included in Sustainable Development Goals (SDGs) Number 9. Industry, Innovation and Infrastructure, Discontinuation of Cosmetic Testing on Animals. Number 11. Sustainable Cities and Communities, The Body Shop has long been committed to strengthening local communities through fair communities programs. Number 12. Responsible Consumption and Production, The Body Shop strives to reduce its environmental impact by reducing the use of single-use plastics. They have replaced plastic bottles with refillable packaging and reduced the use of plastic in their products. Numbers 13. Climate Action, The Body Shop continues to develop sustainable products, such as water-based hand cream and environmentally friendly skin care products. And then SDGs Numbers 15. Life on Land, The Body Shop product packaging has FSC (Forest Stewardship Council) certification, indicating that the packaging comes from responsibly managed forests. It supports sustainable development and takes environmental, social and economic impacts into account.
The innovation at the Body Shop lies in its profound commitment to sustainable business practices. The company has an approach that is geared towards multiple approaches such as product development, operational processes, and community outreach, all minimizing the environmental impact. From the use of natural ingredients to diligent carbon footprint calculations, The Body Shop is reshaping conventional beauty industry norms.
The innovation can be traced back to the organization's vision by the store manager Mr.Kukuh. The emphasis on environmental responsibility and the reduction of plastic waste emerged as a central tenant of the company’s spirit. This type of commitment has elevated the development and implementation of sustainable practices throughout this organization.
The innovation at the Body Shop is linked to a profound sense of mission and purpose. The company believes in challenging conventional beauty standards and emphasizes that beauty should not have to conform to societal norms. The Body Shop’s mission, instead, revolves around empowering individuals to feel better in their own skin while channelling environmental sustainability practices. The commitment to reducing carbon emissions and utilizing natural ingredients aligns with a larger purpose of creating a positive societal change and environmental impact altogether.
During the interview with store manager Mr.Kukuh, he stated that “Companies will not stop until they get what they want or agree to.” This attitude reflects the unwavering commitment of the Body Shop to its sustainability goals. Moreover, Mr.Kukuh highlights that the aesthetic and marketing benefits of utilizing recycled materials in displays clearly exemplify how innovation can be integrated into business practices to achieve both environmental and commercial success.
The inception of the Body Shop’s innovation can be traced back to a combination of visionary leadership and a growing global awareness of the importance of environmental issues. The original idea was nurtured within the idea of the company. The realization that companies possess the determination to persist until goals are achieved can be seen as a catalyst in maintaining the Body Shop’s image and its approach to beauty and retail.
The primary motivation for the Body Shop’s innovation is deeply rooted in the commitment to environmental responsibility and social impact. The company is redefined by promoting the use of natural ingredients. In addition, one of the core objectives is to address the escalating issue of plastic waste, in particular the use of single-use plastic. The desire to positively contribute to society is a strategic vision for sustainable business practices.
Because of the mission of store manager Mr. Kukuh, The Body Shop's dedication to sustainable business practices is the company's belief and extends beyond a marketing plan. This dedication, which emphasizes environmental responsibility and cutting down on plastic waste, moulds the workplace culture. It is a calculated attempt to differentiate oneself in the beauty sector, rather than just a matter of corporate social responsibility.
On a social level conventional beauty standards are challenged by The Body Shop's innovation, which pushes for a more inclusive definition of beauty. The company's mission is to inspire people to feel good about themselves. This coincides with larger objectives of promoting self-acceptance and avoiding unattainable beauty standards. A cultural transformation is made possible by The Body Shop's support for good societal change, which encourages customers to value their uniqueness and resist social constraints.
In terms of the environment, The Body Shop's dedication to reducing carbon emissions and using natural ingredients has significant implications. Their use of natural ingredients not only supports environmental sustainability but also sets a standard for the beauty industry. The careful calculation of carbon footprints demonstrates a commitment to minimizing environmental impact throughout the supply chain. This not only counteracts the negative effects of traditional beauty industry practices but also inspires other companies to adopt eco-friendly measures.
Mr. Kukuh's statement about companies persisting until they achieve their goals underscores The Body Shop's unwavering commitment to sustainability. This commitment has a positive cascading effect, inspiring both competitors and consumers to reevaluate their practices and choices. Furthermore, the integration of recycled materials in displays, as highlighted by Mr. Kukuh, not only showcases the company's environmental responsibility but also demonstrates how innovation can be seamlessly woven into business practices for both environmental and commercial success.
The Body Shop's innovation in sustainable business practices transcends mere corporate strategy; it becomes a catalyst for positive change in the beauty industry, society's perception of beauty, and the overall environmental landscape. The company's commitment to a larger purpose creates a ripple effect that extends beyond its immediate sphere, influencing industry standards and societal norms.
The Body Shop's innovation in embracing sustainable business practices has profound impacts on the business, society, and the environment. In terms of business impact, the commitment to sustainable practices is not merely a marketing strategy but an integral part of the company's ethos. This commitment, traced back to the vision of store manager Mr. Kukuh, has shaped the organizational culture, emphasizing environmental responsibility and plastic waste reduction. Such a commitment is not only a demonstration of corporate social responsibility but also a strategic move to differentiate The Body Shop in the beauty industry.
From a societal perspective, The Body Shop's innovation challenges conventional beauty standards. By emphasizing that beauty should not conform to societal norms, the company pushes a more inclusive and diverse definition of beauty. The mission to empower individuals to feel better in their own skin aligns with broader societal goals of promoting self-acceptance and breaking away from unrealistic beauty ideals. The Body Shop's advocacy for positive societal change contributes to a cultural shift, encouraging consumers to embrace their individuality and reject societal pressures.
Environmentally, The Body Shop's commitment to reducing carbon emissions and utilizing natural ingredients has far-reaching implications. The use of natural ingredients not only promotes environmental sustainability but also sets a benchmark for the beauty industry to follow suit. The meticulous calculation of carbon footprints reflects a dedication to minimizing environmental impact across the entire supply chain. This approach not only mitigates the negative effects of traditional beauty industry practices but also serves as an inspiration for other companies to adopt eco-friendly measures.
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The Body Shop was founded by Anita Roddick in 1976 in Brighton, England. Roddick had a vision to create beauty products that are environmentally friendly, cruelty-free and sustainable.
The brand is known for prioritizing ethics and sustainability, and is committed to reducing negative impacts on the environment.
In 2017, The Body Shop was sold to Natura, a Brazilian cosmetics company that was both sophisticated and sophisticated, with a focus on natural beauty products. This agreement enables The Body Shop to fulfill its desire to expand globally. What they have to offer the world's social and environmental ecosystems can be found in their ongoing report.
