Innovation

The Waste Tracker allows customers to see the exact tonnage of waste produced in a given time period, which then gives ASI and the customer recommendations on how to reduce cost as well as total waste generated. CEO an Owner, Laurie B. Holland, commented on the Waste Tracking technology when stated, "For small businesses this is great because it allows them to be able to keep track of their waste footprint and also see areas of improvement. It also provides great value for the customers, because most of the time when waste is reduced the cost is as well."

Working directly with other small business has always been something where ASI has succeeded so the Waste Tracker could be a real game changer for all small businesses. Now businesses have a tool where they can check data on their waste services and actually set goals for their own sustainable initiatives.

Inspiration

Various members of the team saw how this can be scaled for larger generators/clients and wondered why couldn't we do the same thing for smaller businesses? Don Holland, VP of Sales commented, "We saw the value for a business being able to reduce waste and cost and knew immediately the value this could provide for smaller businesses, sustainably and financially." For small businesses owners this provides a lot of value and that's something we pride ourselves on doing for our clients.

Overall impact

So far, the Waste Tracker has made a massive difference for Johns Hopkins University. The WTS (Waste Tracker System) has allowed Hopkins to reduce their waste footprint while also SIGNICANTLY reducing the cost of their waste services. Don and Laurie's son, Dalton J. Holland, highlighted how easy the innovation has made peoples lives when stated, "For JHU it is really nice because ASI Waste can pull up data from any given date, at any given time, for any given person. And Boom! All of the information is in one secure place and even generates customizable reports with different sectors of waste. For example you can compare trash, recycling, and compost individually, its not just one total number of waste."

While we cannot give out the specific numbers, we can tell you that ASI has helped the larger university reduce their waste generation by thousands of tons, annually. It doesn't stop their either. ASI helps the consumer set new goals and initiatives each year to keep improving operations.

Business benefit

For ASI Waste, the WTS has been a massive asset allowing the company to market all the good they are doing. Not only is the WTS saving customers money, but more importantly, its helping customers reduce their impact on the environment which is the ultimate goal. The WTS has also allowed ASI Waste to measure its own impacts and find areas of growth within our own waste practices. Overall the WTS has made the companies lives a lot easier, allowing all the data to be in one secure place, visible to the employees as well as the customer.

This is also a technology we may look to license, our main goal is make it accessible to all businesses regardless of their size. As previously mentioned, ASI really focuses on the education aspect of the business as well, so teaching our consumers how to track their own waste and analyze it, helps ASI contribute to their triple bottom line (people, profit, and planet). This also aligns with SDG Goal #17, Partnership, and partnering with all of these businesses to allow them to take their waste matters into their own hands. ASI Waste believes that if everyone does their part and learns, we can work towards an overall more sustainable society.

Social and environmental benefit

The Waste Tracker has been huge environmentally because it allows businesses to take control of their own waste matters and measure their environmental impact. Now companies can gather their own data on their waste services, not only to reduce their cost, but environmental footprint as well. The goal is simple, reduce the trash, reduce the cost, and educate the customers in the meantime to help fix the problem.

VP of Sales, Don Holland, loves the innovation from what it does for both sides of the tracking. Don said, "For us its great because now we can share this data directly with the client and show them exactly the results they are producing. Then we can analyze the data and decide what's the best route for the customer to reduce their waste generated. We are all about working together at ASI Waste, as one team!"

Interviews

Donald Holland, VP of Sales

Laurie Holland, Owner/CEO