Pasar Sejahtera

1. No Poverty 3. Good Health and Well-Being 6. Clean Water and Sanitation 8. Decent Work and Economic Growth 9. Industry, Innovation and Infrastructure


Bank Danamon, thorugh the Danamon Peduli Foundation, launched a Corporate Social Responsibility program called "Pasar Sejahtera" aimed at improving the cleanliness, hygiene, and performance quality of traditional wet markets, and also to improve capacity building of Micro-Small-Medium Enterprises throughout traditional markets in Indonesia. This program creates sustainable development of the marketplace community; at the end improved lifestyle and in turn can generate wealth for the community.

The traditional market is part of the history of Indonesian civilization and population. Further, it is also a public place where the majority of the population meet each other on daily basis. In the suburbs, traditional markets are the backbone of the local economy.

Most traditional wet markets are dirty and unpleasant, especially in the area of meat and fish stalls. Cleanliness and hygiene factors are overlooked and make people nowadays reluctant to visit traditional markets anymore.

“Over the past few years, the traditional markets have been facing severe competition from the modern retail shops — swalayan, supermarkets and mini markets. There was no other way to survive, except to strengthen the traditional market’s competitive edge by improving its conditions, such as cleanliness, hygiene, and convenience,” said Mrs Restu Pratiwi, The Executive Director – Danamon Peduli Foundation.


Djohan Nurjadi

Djohan Nurjadi


IPMI International Business School

IPMI International Business School


Amelia Naim Indrajaya

Amelia Naim Indrajaya


Bank Danamon, through the Danamon Peduli Foundation, supports the revitalization of the traditional markets through the Pasar Sejahtera Program. The programs focus on the environment of traditional markets, i.e., health, cleanliness and hygiene aspects. The efforts to revitalize the traditional markets would result in a positive impact for market communities as well as the development traditional markets in Indonesia as a whole. In the end, traditional markets could compete with the modern retail market.

Pasar Sejahtera


The Program of Pasar Sejahtera consists of:

  • Establishing Waste Bank, as an effort to recycle the waste generated by traditional markets to become fertilizer.
  • Building the Integrated Waste Facility, to separate organic and anorganic waste and as the temporary place before the waste is further processed. This is donated by Bank Danamon.
  • Increasing awareness of traditional market stakeholders by conducting seminars with the topics of Cleanliness, Hygiene, and Health.
  • Increasing financial literacy in coordination with the cooperatives located inside the traditional markets as well as with regional offices in charge of market management.
  • Socializing and facilitating disaster training on disaster preparedness, including to mitigate the risk of fire.

Overall impact

Pasar Sejahtera has improved the traditional market in the aspects of cleanliness and hygiene. Pasar Sejahtera has empowered the community and brought benefit to the environment.

Business benefit

At the beginning, Danamon Bank provides loan to traditional market vendors who, considered as Small Employed Mass Market (SEMM) through local cooperative and who later become independently funded.

Social and environmental benefit

Benefits for The Community:

The traditional market becoming a pleasant and clean environment to work in and trade their goods

  • Empowering the community to keep the market clean
  • Clean and hygienic public facilities
  • Clean and pleasant environment to work in and trade goods

Benefits for The Local Government :

  • Improving the infrastructure of the traditional market
  • Strengthening the role of the local government to the community

Benefits for Environment :

  • Convert thousands of tons of organic waste into high-quality organic fertilizer.
  • Integrated waste management program improves health and hygiene conditions
  • Solves fertilizer scarcity issues and improves land condition


Mrs Restu Pratiwi, Executive Director - Danamon Peduli Foundation

Mrs Restu Pratiwi, Executive Director - Danamon Peduli Foundation

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Danamon Bank

Danamon Bank

Jakarta, Indonesia

Business Website:

Year Founded: 1956

Number of Employees: 10000+

Bank Danamon was established in 1956 and became a Publicly Listed company, PT Bank Danamon Indonesia, Tbk in 1989. Bank Danamon has 1,900 branch offices throught out Indonesia, located in 34 provinces.