Innovation

Digitalization and absence of offices. The T-Bank's business has been completely transferred online, which eliminates the need for physical offices. This allows for a significant reduction in resources spent on renting premises, as well as reducing the carbon footprint from the operation of office buildings. 

It is the main business innovation that we explored during the interview. Nevertheless, we divided the information from the interview in 5 blocks.

1. Full digitalization of processes. The company has implemented full digitalization of all paper processes. Employees do not use paper, which eliminates not only the cost of office supplies, but also significantly reduces the amount of waste. This is an important step towards sustainable and environmentally friendly production.

2. Optimization of packaging during deliveries. The company has taken a step towards minimizing paper costs during delivery. Previously, up to 5 sheets of A4 paper were used in packaging, now this has been reduced to one sheet, which significantly reduces paper use and reduces the impact on the environment. 

3. Innovative projects for people with disabilities. The company has developed a unique project for people with visual impairments. The mobile application now voices all the information that is happening in the interface, making it accessible to users with disabilities. This solution improves the inclusiveness and social responsibility of the company. 

4. Online products for users without plastic cards. The company is actively developing online products aimed at user segments that do not have physical cards and use only digital means of payment. This innovative solution is aimed at improving the convenience and availability of financial services for different categories of clients. 

5. Environmental initiatives in offices. Waste sorting systems have been introduced in the company's offices and reusable tableware is actively used. These measures help reduce waste and support the principle of sustainable consumption within the company. These innovations are aimed at developing a sustainable business that not only effectively solves customer problems, but also actively contributes to solving global environmental and social problems.

Inspiration

“It's worth emphasising that yes, T-bank is a bank without offices. It's always been that way. And in fact, it is no secret that it is a completely copied business model, there, from the American Crypto.com. But that's a known fact”, told us, Anastasia  Makarova.

Overall impact

The company's initiatives to implement innovation in the field of sustainable development have a major impact both on the internal work of the company and on society as a whole. 

The transition to a business model without offices and the rejection of paper processes has not only reduced the carbon footprint, but also contributed to a positive impact on the environment, reducing resource consumption and waste. Effective use of digital technologies allows for the minimization of paper use, which, as a result of reducing the amount of paper in envelopes during delivery and waste sorting in offices, ensures sustainable consumption and reduces the burden on the environment. 

Inclusion and support for employees with disabilities 

The ability of employees with disabilities to work both remotely and in adapted offices ensures a corporate culture of inclusion. This solution allows such employees to feel like valuable members of the team, which ensures loyalty and satisfaction among the staff.

Accessibility of financial products

Development of online products for users who do not have physical plastic cards helps to expand financial inclusion and attract more customers, which leads to inconvenience or impossibility of using bank cards. These efforts make the company more flexible and focused on the needs of different users, strengthening its position in the market.

These initiatives therefore not only have a positive impact on the company's internal processes and corporate culture, but are also binding, benefiting society and helping to create a more connected and inclusive world.

Business benefit

Implementing development initiatives not only promotes corporate social responsibility, but also brings significant business benefits. The aspects below impacts the company's financial and operational results:

Optimization of resources to accommodate digitalization processes

Complete digitalization of all paper processes and the elimination of paper allows the company to reduce costs for office supplies, printing and technical documentation. This not only reduces operating costs, but also increases the efficiency of managers, allowing them to focus on more important tasks. Digitalization also disrupts internal processes, which ensures compliance with customer service quality.

Reduction in logistics costs

Reducing the amount of paper in envelopes during delivery (from 5 to 1 sheet) leads to savings in materials and delivery, as well as lower economic costs. This solution increases operational efficiency and ensures special sustainability, which can be positively approved by both customers and employees.

Expanding the customer base through innovative online products

Developing online products aimed at users without physical cards allows you to attract new customer segments, which allows you to increase the number of users and increase revenue. This expands the company's audience and opens up additional opportunities for monetization, especially in the context of electronic money.

Business sustainability through environmental initiatives

Sorting waste and using reusable tableware in the office also bring long-term financial benefits. Adopting green practices supports a company’s image, which can lead to lower marketing and advertising costs and increase the appeal of sustainability-focused reductions.

Inclusion and talent attraction

Allowing employees with disabilities to work remotely or in adapted offices helps attract highly skilled professionals who value inclusion and flexibility. This expands the talent pool and helps reduce recruiting costs as the company becomes more attractive to a wider range of applicants.

In this way, data initiatives help a company not only ensure the morale of social responsibility, but also gain other financial and operational benefits: reduced costs, increased efficiency, improved reputation, and the attraction of new customers and employees. The implementation of such innovations ensures sustainable growth and long-term success of the business.

Social and environmental benefit

The company's initiatives, such as projects for the visually impaired, support for charities and opportunities for employees with disabilities, ensuring inclusivity and social responsibility. These measures take steps to improve the accessibility of technology for different groups of the population, increase employee participation in charitable projects and create a corporate culture focused on supporting socially significant initiatives.

The transition to an office-free business, digitization of processes and reduction of paper use, as well as environmentally friendly working practices in offices (e.g. waste sorting, reusable tableware) reduce carbon emissions and waste. These measures comply with measures to reduce resource consumption, reduce the company's environmental impact and reduce the level of development.

Interview

Anastasia Makarova, Head of Credit Card Development Technology Department