Innovation

The innovation was born from the desire to provide a concrete response to the growing misinformation in the fields of health, nutrition, and wellness. The company developed a digital platform that combines nutrition education, physical activity programs, and personalized monitoring tools, helping people regain balance and awareness in their lifestyles. The method is based on the idea that prevention and self-care should be accessible to everyone, translating scientific concepts into simple and sustainable practices.

The impact of this innovation is directly linked to several Sustainable Development Goals. First, it contributes to Goal 3 (Good Health and Well-being), by encouraging healthy habits and reducing the risk of obesity and diet-related diseases. Second, it supports Goal 4 (Quality Education), through awareness and training programs in schools and public information campaigns that spread knowledge and individual responsibility. Moreover, it promotes sustainable consumption and the use of organic foods, in line with Goal 12 (Responsible Consumption and Production), reducing environmental impact and exposure to pesticides. Finally, the company works in synergy with public institutions such as the Lombardy Region and other local organizations, reinforcing Goal 17 (Partnerships for the Goals), based on collaboration to create lasting social change. This innovation goes beyond individual well-being, creating a multiplying effect of collective awareness by uniting health, education, and sustainability into a single project capable of improving the lives of people and the planet.

Inspiration

The inspiration for this innovation comes from a deeply personal and human journey. The founder explains that everything began during her second pregnancy, a moment of great reflection that helped her realize how important it is to take care of oneself in an authentic and conscious way. During that time, she started developing a personal method to help people regain balance and well-being, turning an individual need into a collective mission: “I decided to dedicate myself completely to what I truly love. When you do what you love, you never work a day in your life”.

The founder emphasizes that the innovation did not come from a sudden idea, but from a real need to fight the widespread misinformation in the world of nutrition and fitness: “I wanted to give voice to the truth and help people understand that well-being can be simple”. Her greatest inspiration comes from her two daughters, who represent the deepest reason behind her commitment: “Everything I’ve built comes from the desire to create a better world for them”.

This approach, based on love, responsibility, and authenticity, has shaped the company’s philosophy. The main idea is that having a positive impact on others is the true driving force behind any meaningful enterprise: “I never created my company with profit in mind. When you are truly useful to others, profit comes naturally”. From this vision comes an innovation model that combines ethics, empathy, and sustainability, turning self-care into an act of love toward both people and the planet.

Overall impact

The overall impact of the innovation has been deep and tangible, both on an individual and collective level. In just a few years, the method developed by the company has helped over 50,000 people improve their health and quality of life, fostering a cultural shift in how well-being is perceived. The app, which combines healthy eating, movement, and sustainability, has helped spread a balanced and mindful lifestyle, showing that taking care of oneself is the first step toward building a healthier and more responsible society. In the short term, the impact has been seen in the growing number of people joining the program and the reduction of unhealthy eating habits. While, in the long term, the impact has been seen in the spread of a shared culture based on health, prevention, and respect for the environment.

On a social level, the company has raised public and institutional awareness on key issues such as sustainable nutrition and obesity prevention, which is a problem that affects nearly half of Italy’s population. Health education campaigns and public initiatives, including an invitation to Parliament to discuss sugar regulation and nutrition in schools, represent concrete evidence of the impact achieved. This direct link with institutions reinforces Goal 17 (Partnerships for the Goals), showing how collaboration and credibility can amplify results in the field.

The innovation has also brought measurable environmental benefits, aligned with SDGs 12 and 3, by promoting the consumption of organic and low-impact foods, reducing pesticide use and exposure for both farmers and consumers. The holistic approach of the project demonstrates that health, sustainability, and social impact are not separate areas but interconnected dimensions of one shared vision, which consists of improving people’s lives while respecting the planet that hosts them.

Business benefit

The innovation has also generated significant benefits for the company, strengthening its position in the market and turning it into a reference point in the wellness and sustainability sector. Thanks to the digital platform, the company has been able to expand its audience, reaching thousands of new users and building a loyal community that sees the brand as a faithful and competent ally. Growth has been consistent, with increasing revenues year after year and a stronger corporate reputation, the result of a model based on transparency and trust.

The innovation has also encouraged the development of internal skills and the creation of new professional roles. The company has invested in staff training, improving employee well-being and motivation. This participatory approach has increased engagement and productivity, creating a work environment built on shared values and a common mission: contributing to the improvement of people’s lives. The positive company culture has also attracted new talents, strengthening the organization and its capacity to innovate.

At a strategic level, the adoption of sustainable practices and institutional partnerships has opened new opportunities for investment and collaboration, including with public bodies and international organizations. The app, designed as a scalable tool, has allowed the company to plan expansion into new markets, starting with its translation into English and Spanish, thus increasing its global growth potential. In summary, through this innovation, the company has turned an ethical idea into a sustainable and profitable business model capable of combining social impact, economic growth, and human development.

Social and environmental benefit

The innovation has generated a deep and positive impact on society and the environment, promoting a cultural shift toward greater awareness of personal and collective well-being. Through its digital platform, the company has helped tens of thousands of people improve their lifestyle habits, spreading a culture of health based on prevention, balance, and sustainability. The project has been particularly important in Italy, where rates of overweight and obesity are constantly increasing, especially among young people. The app, simple and accessible, provides educational and practical tools that help users rediscover a healthy relationship with food and movement, making self-care achievable for everyone.

On a social level, the impact is also visible through the collective awareness it has generated. In recent years, there has been a growing interest in healthier eating habits and low-sugar products, a trend the company has helped strengthen through educational campaigns and institutional partnerships. Collaboration with organizations such as the Lombardy Region and participation in institutional discussions on public health topics demonstrate a concrete commitment to Goal 17 (Partnerships for the Goals), confirming the company’s ability to create shared value and positively influence social policies.

From an environmental perspective, the project contributes to SDGs 12 and 3, by promoting the consumption of organic and local products, thus reducing the environmental impact of the food supply chain and exposure to harmful substances. Sustainability education, integrated into the company’s method, encourages responsible behaviour that benefit both personal health and the planet. In this way, the innovation connects human well-being with environmental protection, building a virtuous model, where taking care of oneself also means taking care of the Earth.

Interview

Nataliya Gera, Founder