Innovation

In 2022, the administration of Obninsk participated in the "Invented in Russia" competition organized by the Ministry of Culture of the Russian Federation. The city's proposal focused on developing a master plan for creative spaces and industries, aiming to transform underutilized cultural heritage sites into vibrant attractions. This initiative is particularly significant given Obninsk's status as a young science city with historical architectural value, including Stalinist-era buildings and the site of the world's first nuclear power plant. The project received federal funding, making Obninsk one of six winning cities, and was developed in collaboration with the Higher School of Economics.

The innovative solution proposed through this master plan includes the establishment of a Creative Industries School within a repurposed typography building. This school aims to provide education in creative fields such as photo, video, sound engineering, and electronic music for youth aged 12 to 17. By integrating educational facilities with cultural heritage sites, the project not only preserves historical architecture but also promotes sustainable urban development aligned with the United Nations Sustainable Development Goals (SDGs), particularly Goal 4: Quality Education and Goal 11: Sustainable Cities and Communities. The initiative fosters community engagement through workshops and dialogues with local youth, businesses, and residents, ensuring that the development reflects the needs and aspirations of the community while contributing to a more inclusive and creative urban environment.

Inspiration

The local administration of Obninsk was inspired to renovate the old printery into a new creative hub by a desire to revitalize the city’s cultural heritage while fostering innovation and community engagement. Recognizing the potential of underutilized historical sites, they aimed to create spaces that not only preserve the architectural legacy but also serve as vibrant centers for creativity and collaboration. The initiative aligns with broader goals of sustainable urban development and cultural enrichment.

Anna Melnikova, a key figure in this project, articulated the vision behind this transformation: “We wanted to breathe new life into our historical buildings, turning them into places where creativity can flourish.” This reflects the administration's commitment to honoring the past while embracing modern needs. Anna emphasized the importance of community involvement in the renovation process, stating, “Engaging with local residents and understanding their needs was crucial. We wanted this hub to be a reflection of our community's aspirations.”

The decision to repurpose the printery was also influenced by the growing demand for creative educational opportunities among youth. Anna remarked, “Our city lacked spaces for young people to explore their artistic talents. By transforming this building, we are providing access to education in fields like photography and sound engineering for children.” This initiative not only addresses educational gaps but also aims to inspire a new generation of creators who can contribute to the cultural landscape of Obninsk. Through these efforts, the local administration seeks to cultivate a thriving creative ecosystem that honors its heritage while looking toward a dynamic future.

Overall impact

The renovation of the old printery in Obninsk into a creative hub has had significant short-term and long-term impacts on the local community and economy. In the short term, the establishment of this hub has provided immediate educational opportunities for youth, offering free courses in creative fields such as photography, sound engineering, and video production.

In the long term, the creative hub is poised to drive sustainable urban development and cultural revitalization in Obninsk. By repurposing historical buildings, the initiative not only preserves the architectural heritage but also attracts tourism and stimulates economic growth. Evidence of this impact can be seen in the increased participation of local youth in creative industries and the establishment of partnerships with businesses and educational institutions. As a result, the creative hub is expected to play a crucial role in positioning Obninsk as a center for creativity and education, ultimately contributing to the broader goals of sustainable development outlined by the United Nations.

Business benefit

The renovation of the old printery in Obninsk into a creative hub has significantly benefited the local business landscape by creating new revenue streams, enhancing employee well-being, and fostering innovation. Because the business did this transformation, it has opened new markets for local IT-specialists, entrepreneurs and artists, allowing them to showcase their work and connect with potential customers. The hub serves as a collaborative workspace where creative professionals can network, share ideas, and develop new products or services. This has led to increased visibility for local businesses and the emergence of new creative ventures that contribute to the local economy.

Additionally, the initiative has resulted in job creation and improved employee retention. By hiring skilled professionals to manage the hub and provide mentorship to emerging creatives, the project has not only bolstered employment opportunities but also enriched the work environment. This focus on employee well-being fosters a sense of community among workers, leading to higher job satisfaction and retention rates. Moreover, the hub's emphasis on educational programs ensures a steady influx of fresh talent into the creative industries, further supporting long-term business growth.

In terms of investment opportunities, the creative hub has attracted interest from external investors looking to support innovative projects within Obninsk. The local administration's commitment to integrating cultural heritage with modern creative practices has positioned the city as an attractive destination for investment in the arts and culture sector. As Melnikova noted, “By transforming this space, we are not just preserving history; we are paving the way for future innovation.” This holistic approach not only enhances the economic viability of Obninsk but also contributes to its cultural richness and community spirit.

Social and environmental benefit

The renovation of the old printery into a creative hub in Obninsk has brought substantial benefits to both society and the environment. By transforming this historical site into a center for creativity and innovation, the initiative fosters community engagement and cultural enrichment. The hub serves as a platform for local artists, IT-specialists, entrepreneurs, and students to collaborate, share ideas, and develop new projects. This focus on inclusivity not only strengthens social ties but also empowers individuals to express their creativity.

From an environmental perspective, the project promotes sustainable practices by repurposing an existing structure rather than constructing new buildings. This approach minimizes waste and preserves the architectural heritage of Obninsk, aligning with sustainable development goals. The hub also hosts various events that raise awareness about environmental issues and encourage discussions on sustainable practices within creative industries. By integrating educational programs focused on sustainability, the initiative inspires future generations to consider environmental impacts in their creative endeavors.

Overall, the creative hub has become a vital resource for the community, enhancing social cohesion while promoting environmentally responsible practices. The evidence of its impact is reflected in increased participation in cultural activities and educational programs, as well as positive feedback from local residents who value the revitalization of their historical spaces.

Interview

Melnikova Anna, Head of the city architectural department

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