Innovation

"In order to produce good nutrition food for people, Nutifood has to research and make a good formulation of nutrition food. We also need to find excellent raw ingredients and use a system of modern facilities in accordance with technologies of Germany, Sweden, etc, for output quality products. We noticed that producing nutrition food is an innovation because we not only ensure product quality but also the environment safety and good hygiene."

Nutrition food production does not use too much water in producing because all their sources of water, air, ambient temperature are strictly controlled when they produce and recorded for the manager. Besides, they built a closed production process from input selection and to output products, then examination and shipping products to distributors under the quality supervision of USA technology. Therefore, Nutifood is always “out of” scandal of milk quality such as the case occurred in few years ago when a lot of milk product from many enterprises including multinational companies contains melamine which is a harmful chemical might lead to cause of cancer.

Inspiration

The development of Nutifood creates more than 5,000 jobs for unemployment people. They also make a trust source of nutrition food for people in Vietnam in the situation that a lot of companies like Chinese companies focus about profit more than people’s health. Moreover, Nutifood relentless research to improve product quality, investment more in machinery and equipment systems with high technology to use materials efficiently, avoid wasting water and other natural resources of the environment. Derived from the inspiration that not only wants to take care of community’s health but also want to care of people’s morale, Nutifood also takes part in a lot of community and charity activities.

Overall impact

The NutiFood’s innovation in producing nutrition products has theirs positive impacts on community and environment in many ways:

• Good health and well being: Nowadays there are a lot of researches, reports and articles show that food in daily life that we use may contain chemicals because the suppliers want to make sure that they look fresh and delicious (Antoniades, 2013). In order to take care of ourselves, we should choose good food from good ingredients and make sure that we provide enough substance for the body every day. Therefore, all nutrition products of Nutifood help people to solve this problem. They produce quality nutrition products from good ingredient; make people have a healthy life by developing their health.
• Community Empower: Nutifood take part in a lot of community activities and charity in order to increase quality of people life such as establishing and running the fund "Nutrition support for poor patients of Ho Chi Minh City“, increasing educational levels through "The children day“, raising a fund with more than 3.1 billion contribution to the Poor Children's Fund in Vietnam. The impact in community empower of Nutifood also expressed in creating more than 5000 jobs with good benefits and sustainable salary from 2000 for unemployment people in Vietnam.
• Protect Environment by using high technology. All the sources of water, air, ambient temperature are strictly controlled when they produce, avoid wasting environmental resources. Besides, by producing nutrition products with high technology, Nutifood can provide enough nutrients for people without using too much land or water like pigs farming, cow farming or chicken farming.

Business benefit

Selling nutrition food of this business gets a lot of profit for Nutifood Company. For instance, in 2012, the revenue is 1,6 billion, in 2013, the number of revenue is 2,7 and in 2014, that number is 4,5 billion (Nutifood, 2016). Besides, after more than 16 years of operation, Nutifood products are available all over 64 provinces and cities. You can buy these products at the closest stores, supermarkets, etc.

Social and environmental benefit

Along with business operations as well as being derived from the business philosophy: "Every product is made to meet urgent nutritional needs of the community, to contribute to the overall physical development of Vietnamese", Nutifood hold and attend a lot of the company’s community and charity activities such as:

¡ The live TV show named "For the future of Vietnam" in 3 large cities: Hanoi, Ho Chi Minh and Da Nang. The result is more than 3.1 billion was raised to Vietnamese Poor Sponsor Fund.

¡ Take part in establishing and running the fund "Nutrition support for poor patients of Ho Chi Minh City" by providing free nutrition food to more than 10,000 poor patients in nationwide hospitals.

¡ Has always been the main sponsor for many social activities, media campaigns, Symposiums on health of Vietnam Health Sector and Ho Chi Minh City such as “Vitamin A programs throughout Ho Chi Minh City”, “The World Milk Day”, "The children day", etc., creating an image of a friendly dietitian in practical community activities.

¡ Being an active member of the movement "Vietnamese is favor of Vietnamese goods ", and an active participant in "Sales to rural areas" and "Market stabilizing program".

Interview

Tran Thi Le, Interview with Ms. Tran Thi Le through her secretary's email