Summary
The business works to improve the city by making better infrastructure, as well as generating jobs in construction for both men and women, making the city more sustainable as well as using materials that are friendly to the environment. ISNM is one of the few construction companies that are very careful with waste, which means responsible consumption.
Innovation
ISNM was founded in 2016 here in Veracruz and started changing the way construction companies work. They have the goal to improve Veracruz through innovative strategies using materials not very common in the construction industry. They also starting hiring people regardless of gender, working hand in hand with the government in fixing some of the city's inequality problems. The most innovative thing they do though is recycling materials many companies would consider trash and just throw away. Due to this, they have specifically helped with the streets of Alvarado, Boca del Rio and more districts here in Veracruz, making infrastructure better so that the neighborhoods become safer. When finishing a project, they take proper care of the trash, a thing that companies don't tend to do because of time consumption. The values here show however that changes can be made for good.
Inspiration
The leader has been inspired since he was a child because his father was a "Good and caring man who always worked in construction". So he and his brother, the co-founder, always wished to follow in their father footsteps. Having a construction company was the dream, but not only that, "I wanted this company to be the best" ha said. So they worked hard both as brothers and as partners in getting to where they are now.
Overall impact
The overall impact that ISNM has made here in Veracruz has been more notable since 2019, because of the help they brought not only to Veracruz, but an important project in Coatzacoalcos. This project focused on fixing an important highway, making it so that now cars can drive with ease due to its new safety features. This specific work also proves to be important because it is not common in Mexico that a highway gets maintenance. This project required 15 engineers, 7 of which were woman. This is uncommon and impressive because most construction companies usually don't like hiring women for these kind of jobs. One of ISNM's core beliefs is gender equality, so they have been able to break this barrier.
Business benefit
This innovation benefits the business because in both Coatzacoalcos and Veracruz in 2020, many employees were hired to do a great variety of projects. Since ISNM started hiring more women engineers, it has impacted the fact that it is now proven women are just as capable as men. This has helped bridge the gap in the quantity of women hired for construction jobs. It also stimulates the small businesses that sell organic construction materials which are otherwise not very well known.
Social and environmental benefit
This innovation helped the environment because while most construction companies don't take proper care of materials which generate a lot of contamination, ISNM takes the measures and time to properly get rid of unnecessary materials in an ecologically friendly way. This was a practice that was inherited from the father of the founders of the company because he believed that any change contributes in making the world a better place. Because of this material recycling, a lot of contamination was avoided in all of ISNM's projects since 2016 to present day.
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Interview
Ivan Mendoza García,
Founder, Ceo
Business information
ISNM
Alvarado,
Veracruz,
MX
Year Founded:
2016
Number of Employees:
2 to 10
ISNM is a private construction company that works close with the government here in Veracruz, Mexico, trying to improve the city by helping with improvements and innovations.
