Innovation

Their innovation arises in the materials of their clothes which are mainly Linen because Linen is more safe to the environment and sustainable material because it is smooth and feels cool to the touch, making the finished fabric lint-free and gets softer the more it is washed. Their main fabrics are Linen and Cotton, both of them are natural fabrics. Natural Fabrics deserve special process and special treatment to help them bring their best value. Seratus Kapas treat them with traditional pre-washed and dyeing process. They believe that involve more in the processes it will produce greater value for their goods. One of their value that makes them unique is that they dye their own colours traditionally. They formulate them hand in hand by nature inspirations. All of the traditional dyeing process starts from RFD (Ready For Dye) fabric, which is known as raw fabric. They even dye their own white, black and indigo colour. These process bounds their soul and passion beautifully and translated into the feels and looks of their products.

Inspiration

Seratus Kapas believes that treasuring knowledge and valuing any process are meant to be shared. We share it through many ways, every garment of ours telling different stories. We are sharing our process of our product to influence others about handmade or manmade process that preserves original value of products. And more of that, it is always nice to add up our knowledge in any area. Seratus Kapas works with factories that focus on their speciality, craftmanship, artist, traditional and home base industries.

Overall impact

Through the innovation, Seratus Kapas business does not just help to reduce the carbon dioxide in the air that are resulted from used clothes. Because the usual cotton, if you are keep it too long it will be damaged and once you are throw away it will also affect the environment. Conventional production practices for cotton involve the application of substantial fertilizers and pesticides. Pesticides threaten the quality of soil and water, as well as the health of biodiversity in and downstream from the fields. Heavy use of pesticides also raises concern for the health of farm workers and nearby populations.

Business benefit

The material used by Seratus Kapas is very sustainable compared to other company's products. Most clothing companies use cotton and polyester as the basic materials of their products, but Seratus Kapas uses Linen as the main material. Seratus Kapas has also educated many people, including customers who will buy their products. Such as how to care for linen cloth with proper washing procedures and also the benefits of the linen itself. Seratus Kapas has also educated many people, including customers who will buy their products. Such as how to care for linen cloth with proper washing procedures and also the benefits of the linen itself. So this company has distinctive characteristics of different materials and of course the shaping of design that can last longer to be used.

Social and environmental benefit

Among the main pollutants of water are chemical products, including pesticides, various industrial products, and surfactants contained in detergents, reducing their consumption will be beneficial for the environment.

By the innovation that arise in Seratus Kapas, Seratus Kapas approach pose as an attempt towards raising awareness of the society and businesses towards the importance of living consciously, through daily living activities, and routines and business procedure activities, in a sustainable way, which would lead to raise the environmental-consciousness and awareness of the public, and also the business society, which impacts towards efforts of the reduction of waste and pollution, from those societies, and eventually the whole public.

Interview

Yadnya Seni, Ms.